“I think that’s AKA Rocky. Or A$AP Rocky, sorry… I think…” the commentator said. It led to a wave of jokes online and outraged reactions, with some alleging racism and others just finding it to be a funny mix-up. But with the cavalcade of superstars attending this massive match, there are a lot of superstars to keep track of… Although it’s still ridiculous to mix up P with Rocky.

Maybe the commentator was thinking of Pharrell Williams and A$AP Rocky’s shared fashion prowess in along to their shared musical stardom. While their Louis Vuitton collaboration did not pan out, Williams previewed new music with the Harlem creative at the brand’s runway show in January of this year.

Read More: JAŸ-Z Isn’t The Hypocrite You Think He Is

Pharrell At The World Cup

Elsewhere, Pharrell had another big weekend in July, as last week saw Jay-Z’s Yankee Stadium shows take over the timeline. During his special guest appearance on the final night of the three-concert run, P sent a warning to Hov’s enemies.

“They poked the bear and then the bear cut his hair and now he got on his helmet,” he expressed. “And he getting ready to go to work. I hope you kill all them n***as, y’all know what I’m talking about.”

Meanwhile, A$AP Rocky seems to prefer other sports, and he is in heaven following his New York Knicks’ NBA championship earlier this summer. But the ironic part of all this is that Rocky and his boo Rihanna are at the World Cup final right now. So maybe that U.K. commentator had seen them before and got his wires crossed for a second. Either way, it mad for a pretty viral moment.

Read More: Is Yung Miami’s “Spend Dat” Bad For Hip-Hop?

The post Commentator Calls Pharrell “AKA Rocky” At FIFA World Cup Final appeared first on HotNewHipHop.

Post also performed his hit “Wow,” and it seemed like an extravagant time overall. Folks had a lot to say in their initial reactions to the whole shindig, whether it was about Malone’s apparent return to hip-hop or Speed performing at an event of this magnitude. There were a lot of memes, criticisms, and other wild reactions on social media. But they will all pale in comparison to folks’ reactions to the showdown between Argentina and Spain for the ultimate victory.

Elsewhere for this FIFA World Cup closing, they have a stacked halftime show for fans. Justin Bieber, BTS, Madonna, and Shakira will grace the stage for a lengthy and ambitious performance.

Read More: JAŸ-Z Isn’t The Hypocrite You Think He Is

FIFA World Cup Final Performances

Plenty of other artists have performed at the 2026 FIFA World Cup, whether it’s officially sanctioned fan events or the actual games and events from the organization. For example, Future and Tyla performed for the opening ceremonies weeks ago, and 50 Cent signed up to perform at various fan events.

There has also been some hip-hop crossover with the World Cup, whether it’s as fans or more official collaborations. Fans are already joking about the “Drake curse” again after he bet over a million dollars on Argentina to beat Spain today. Also, whether it’s folks like Travis Scott or Jay-Z, there have been a lot of celebrity pop-outs.

With all this in mind, IShowSpeed, Post Malone, and Swae Lee started to close out an incredibly exciting time for the summer. After all, this only happens every four years, so a lot of different cultural and entertainment corners celebrate it. We’ll see if the 2026 FIFA World Cup final’s halftime show is even more spectacular.

Read More: Is Yung Miami’s “Spend Dat” Bad For Hip-Hop?

The post Post Malone, Swae Lee & IShowSpeed Perform At FIFA World Cup Final appeared first on HotNewHipHop.

“Why you want to be a diva?” Ojay asked him, saying he’s a “demon” and needs to “cleanse” himself in church. He also said PBM seems “confused” and needs “guidance” for his “clip-farming,” going on to say it’s an “abomination.”

“Don’t lose yourself, don’t sell your soul, Max,” Suave continued, expressing appreciation for Max helping him out with streaming but still saying he’s playing into a persona too much. Eventually, the artist had enough and walked away, resuming the stream when he was far away from the crowd at Streamer University.

“I’ma end my stream,” the “Thong Song” creative emotionally remarked, seemingly holding back tears. He mostly spoke on how streaming gave him the ability to express himself, and how he felt like Ojay was just trying to go viral by berating him on his platform.

Read More: JAŸ-Z Isn’t The Hypocrite You Think He Is

OjaySuave Disrespects PlaqueBoyMax

“I might be a little weird, I might tat some s**t and n***as think I’m gay. I don’t give a f**k,” Max said. “What’s wrong with being gay? There’s nothing wrong with that s**t. Y’all n***as is wack and corny. You’re just thinking how the next n***a think… I’ma be myself regardless… You’re close-minded. But it’s one love, bro… It don’t matter if n***as gay, it don’t matter if they’re straight. Why don’t we just love each other, bro?”

“F**k Ojay,” he added. “If you f***ed with me, you should’ve said that s**t off-camera… I’ma just go chill. Always be yourself, f**k what they say…”

PlaqueBoyMax often claps back at hate fiercely, but this time, it hit a little too close to home. Hopefully he continues to find the people that really support him and won’t chastise him for his choices. With new music always cooking, Max has a lot of bigger things to focus on.

Read More: Is Yung Miami’s “Spend Dat” Bad For Hip-Hop?

The post PlaqueBoyMax Breaks Down After OjaySuave Calls Him A Sellout For “Diva” Tattoo appeared first on HotNewHipHop.

A receipt shared online shows the wild breakdown of the sale. The shoe was originally priced at $230 before any discounts applied. It rang up at $220 due to some kind of markdown.

A FLX Cash Reward then knocked off another $10 from that total. Somehow, the final subtotal landed at just $30.01. Reactions online have been mixed since the receipt started circulating.

Some people think the whole thing is completely fake. Others believe there’s a simpler explanation behind the low total. One theory suggests they returned a different pair first. The return would have added store credit toward this new purchase.

From there, the $10 FLX reward covered the remaining difference. If true, that would explain the unusually low final price. Neither theory has been confirmed by the person who posted it. For now, the story is still just speculation either way.

Sneakerheads love picking apart receipts like this online. It’s part of the fun when something looks too good to be true. Whether it’s real or not, it’s got people talking today. Stories like this always seem to find their way around sneaker circles.

Read More: Justin Bieber Rocks SKYLRK Basketball Sneakers At Fanatics Fest

Air Jordan 3 “True Blue”

Return-based math like this actually happens more than people realize. A shopper can return one pair and apply that value toward another. That credit would show up before tax and rewards get applied.

Combined with a $10 FLX Cash reward, the total could shrink fast. That would explain how a $230 sneaker rang up near $30. Still, receipts don’t always tell the full story of a transaction.

Without seeing the original return, it’s hard to confirm anything for certain. That’s likely why opinions online are split down the middle right now.

Some want proof before believing a deal this good. Others are fine assuming it’s a clever, legal use of store credit. Either way, it’s sparked a decent amount of debate today.

Read More: Fragment And Timberland Rumored To Be Teaming Up On A New Boot

The post Someone Apparently Bought Air Jordan 3 “True Blue” For $30 At Foot Locker appeared first on HotNewHipHop.

He kept things casual off the court in a plain white tee. Fanatics Fest ran across several days in New York City this year. Bieber also opened a pop-up shop for SKYLRK the day before. The five-day activation gave fans a closer look at his brand.

SKYLRK is Justin Bieber’s fashion and footwear label, launched back in 2025. The brand initially built its identity around chunky slides and slippers. It has since expanded into basketball-ready sneakers and other footwear styles.

Bieber has worn SKYLRK often during pickup games with The League. That’s an invite-only basketball league based out of Los Angeles. He’s also been seen playing in shoes from other brands recently.

Those include a colorful pair of Adidas Anthony Edwards signature sneakers. Bieber’s basketball hobby has become a regular part of his public life. It often overlaps with appearances tied to his SKYLRK brand.

This Fanatics Fest moment continues the pattern of blending sports and fashion. It also adds another public sighting to SKYLRK’s growing footwear lineup. Fans got another real-world look at the brand in action.

Read More: Fragment And Timberland Rumored To Be Teaming Up On A New Boot

Justin Bieber SKYLRK Basketball

SKYLRK started as Bieber’s personal fashion project years before its official launch. The brand focuses on bright colors and casual, sport-inspired pieces. Its first footwear release sold out within 24 hours of dropping.

The early demand helped establish SKYLRK as more than just a passion project. Bieber has continued wearing the brand consistently during basketball appearances. The League has become a regular spot for those sightings over time.

His involvement blends his personal hobby with ongoing brand promotion. SKYLRK has also released other product categories beyond footwear. It includes hoodies, tanks, beanies, and accessories tied to the label.

Appearances like the one at Fanatics Fest help keep the visibility. It reinforces basketball as a consistent part of SKYLRK’s public identity.

Read More: Director Claims Dame Dash’s Refusal To Hear Jay-Z Out Killed Roc-A-Fella Doc

The post Justin Bieber Rocks SKYLRK Basketball Sneakers At Fanatics Fest appeared first on HotNewHipHop.

The boot sticks close to Timberland’s original design language. Nothing about the silhouette has been reworked or altered significantly. Two colorways were shown in the initial preview images.

One comes in Timberland’s classic wheat finish. The other uses an all-black construction instead. Fragment’s lightning bolt logo sits next to the Timberland tree icon. Both marks appear together on the boot’s lateral heel panel. A leather hangtag stamped “FRGMT” hangs from the boot’s laces.

The boot keeps its padded collar and rugged lug outsole intact. Waterproof construction remains part of the build as well. This project follows a familiar pattern in Fujiwara’s recent collaborations. He often pairs restraint with subtle, easily recognizable branding choices.

Fragment has worked with brands like Nike, Converse, and Louis Vuitton before. Timberland has also collaborated with names like Supreme in the past. This project continues that boot’s long streetwear history.

No official release date has been confirmed by either brand. For now, September remains the timeframe fans are watching closely. More details should surface as the release date approaches.

Read More: Director Claims Dame Dash’s Refusal To Hear Jay-Z Out Killed Roc-A-Fella Doc

Fragment x Timberland Boot

The collaboration keeps Timberland’s core construction almost entirely untouched. That includes the boot’s waterproof upper and durable lug sole. Fragment’s contribution comes through small, deliberate branding choices instead.

The lightning bolt logo sits laser-etched beside the Timberland tree emblem. That placement keeps the co-branding subtle rather than overpowering the design. The metal “FRGMT” hangtag adds a final collectible touch to each pair.

Both the wheat and black colorways preserve the boot’s classic profile. Neither version strays from what longtime Timberland fans already expect. This approach reflects Fujiwara’s broader design philosophy across past projects. He typically favors small tweaks over full silhouette changes.

That consistency has made his collaborations easy to spot immediately. Fans will likely see more detailed images before the boot’s release.

Read More: Rick Ross Plays Coy When Asked About Not Going To Jay-Z’s Yankee Stadium Shows

The post Fragment And Timberland Rumored To Be Teaming Up On A New Boot appeared first on HotNewHipHop.

Release Date: July 17, 2026

Genre: Hip-Hop

Album: N/A

Quotable Lyrics from I Can’t Tell

I ain’t player hating, I ain’t discriminating,
I f**k with snow bunnies too, s**t, I ain’t racist,
Just like Baskin and Robbins, I got all flavors
Just like Baskin and Robbins, I got 31,
In the spot right now, we got more to come

The post I Can’t Tell – Song by Peezy & Babyfxce E appeared first on HotNewHipHop.

Release Date: July 17, 2026

Genre: Hip-Hop

Album: N/A

Quotable Lyrics from Forgive Never Forget

The person that had me the one that did it, you should’ve seen how that life s**t did him,
You should’ve seen how that lifestyle did him, I’m workin’ so hard to not be that n***a,
I know the Bible say honor your parents, so shout out Dukes, she did her big one,
Already forgave him for what he did, but I know one thing, I’ll never forget it

The post Forgive Never Forget – Song by Luhh Dyl appeared first on HotNewHipHop.

Release Date: July 17, 2026

Genre: Hip-Hop

Album: N/A

The post On E – Song by Thouxanbanfauni & 1900Rugrat appeared first on HotNewHipHop.

As caught by Joey on Twitter, the director took to his Substack page to react to a new piece from the wonderful Andre Gee. The journalist wrote about Dame Dash’s constantly publicized insults against Jay-Z, particularly in the wake of Hov’s Yankee Stadium shows. In response, Lough claimed Dame’s refusal to hear Jay’s side of the story killed the chances of a Roc-A-Fella doc.

“True story: Dame asked me to direct the official Rocafella documentary,” he wrote. “He’s sitting on 100s of hours of incredible footage from that era. I said I’d only do it if I got Jay-Z’s side of the story too. Dame refused. I declined. I’d still be open to it if he ever changes his mind.”

It seems like things could change in the future if Dash reconsiders his decision, or if another director is happy to exclude the Roc Nation mogul from the doc. Either way, it’s a heartbreaking revelation for fans who would love to learn more about the Roc’s rise and fall.

Read More: The Entire History Of The Roc-A-Fella x Nike Air Force 1

Jay-Z & Dame Dash’s Beef

Dame Dash and Jay-Z have clashed over Roc-A-Fella before, so them having opposing sides of the story is no surprise. The label fell apart after Jay left for Def Jam and cut Dame and Biggs out of future plans. Since then, multiple legal conflicts over copyright, ownership stakes, and more have surfaced.

These days, Dame is busy hating on Hov for many reasons, some of which are small and others of which are deeply personal. It seems highly unlikely the two will ever mend their fractured bond, but it’s not a complete impossibility. Perhaps a Roc-A-Fella documentary in which both men share their stories would be the start of a new, conciliatory chapter.

Read More: JAŸ-Z Isn’t The Hypocrite You Think He Is

The post Director Claims Dame Dash’s Refusal To Hear Jay-Z Out Killed Roc-A-Fella Doc appeared first on HotNewHipHop.