HotNewHipHop https://www.hotnewhiphop.com/ The Latest Hip Hop News, Songs, Rap Albums & Music, Gossip & Entertainment News, Sneaker Releases, Sports News, TV & Movies, Interviews, Culture & more Thu, 02 Apr 2026 22:07:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Floyd Mayweather Could Face Legal Trouble Amid Manny Pacquiao Fight Controversy https://www.hotnewhiphop.com/987167-floyd-mayweather-manny-pacquiao-controversy Thu, 02 Apr 2026 22:06:59 +0000 https://www.hotnewhiphop.com/?p=987167 Over the weekend, Floyd Mayweather claimed that his upcoming boxing match with Manny Pacquiao is not a fight, but an “exhibition.”

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Floyd Mayweather and Manny Pacquiao are scheduled to go head-to-head in Las Vegas on September 19. During a meet and greet at Caesar’s Palace over the weekend, however, Mayweather shut down reports that it would take place at the Sphere. He even claimed that it won’t actually be a fight, but instead an “exhibition.”

“We don’t know the location of the fight,” he explained. “The Sphere is one of the places that they talked about. So we don’t know if it’s a hundred percent going to be there. And this is not actually a fight. It’s an exhibition.”

Event producer and CEO of Manny Pacquiao Promotions, Jas Mathur, was quick to set the record straight. He accuses Mayweather of breaching his fight contract and claims that, for now, the match is scheduled to go on as planned.

“As of right now, the fight is still on. There is no termination of any sort, and he has signed for a professional fight,” he told ESPN. “Floyd Mayweather is officially in breach of his contract. He’s been in a breach since the day he went out and said what he said on Saturday and he’s officially in a breach as of yesterday.”

Read More: Kanye West “Bully” Album Review

Floyd Mayweather & Manny Pacquiao Rematch Drama

Floyd Mayweather at T-Mobile Arena
Dec 14, 2024; Las Vegas, Nevada, USA; Floyd Mayweather looks on during the second quarter between the Oklahoma City Thunder and the Houston Rockets in a semifinal of the 2024 Emirates NBA Cup at T-Mobile Arena. Candice Ward / USA TODAY NETWORK via Imagn Images

Pacquiao has since released a statement of his own amid the controversy, per Dyan Castillejo. “I wish to clear up any misinformation regarding my upcoming bout against Floyd Mayweather,” it begins. “From the beginning, my intention has been to give the fans what they truly want to see. A high-level, competitive sanctioned fight. I want to be very clear that the contract we signed is for a professional boxing match. This is not an exhibition; it is a real fight.”

“We are proud to partner with Netflix, a global platform that recognizes the magnitude of this event. Their announcement reflected the exact terms of our agreement,” it continues. “My team and I remain fully committed to the conditions of that contract and we are preparing for a professional-grade battle.”

“I am working hard now and started my gym training and I look forward to stepping back into the ring to prove that the fire is still there,” Pacquiao concluded. “Nothing has changed on our end and we expect the original terms of the agreement to be honored.”

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Pooh Shiesty Fans React To His Arrest And Alleged Kidnapping Of Gucci Mane https://www.hotnewhiphop.com/987162-pooh-shiesty-fans-react-arrest-gucci-mane-allegations Thu, 02 Apr 2026 22:01:26 +0000 https://www.hotnewhiphop.com/?p=987162 Pooh Shiesty's arrest has captured the attention of folks online and it's safe to say that most are shocked and a little disappointed.

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Pooh Shiesty is back in custody as of Wednesday, April 1 on some hefty allegations. They include the alleged kidnapping and robbery of Gucci Mane, his label boss, as well as several others. The Memphis rapper had eight other accomplices with him during this alleged attack in which everyone, including Shiesty, was allegedly armed.

The Department of Justice said in their press conference that one of the victims was held at gunpoint by the latter so that they would sign a release from his contract with 1017 Global Music. As it stands today, he’s in custody in Dallas, which is where this alleged altercation occurred back on January 10.

If Shiesty and his co-conspirators, which allegedly includes his dad (who was also arrested back home in Memphis), are convicted then they can all face up to a life sentence.

As of right now, these claims remain just that against the “FDO” rapper. Some of his fans aren’t overreacting to the news just yet for that reason. However, a lot of them are disappointed and frustrated to see Shiesty back in a similar situation.

Remember, he’s only been home since last October after serving three years for a gun charge. He pled guilty to conspiring to possess firearms in furtherance of crimes of violence and drug trafficking. His home detention stipulations also made it so the 26-year-old couldn’t commit another crime or possess a firearm.

Read More: Kanye West “Bully” Album Review

Pooh Shiesty Arrested In Dallas

For that reason, and for the alleged kidnapping and armed robbery of Gucci Mane, fans are confused by his actions.

“This is actually insane,” one fan writes bluntly underneath Kurrco‘s post about the DOJ’s allegations. “Bro just got out and now it’s straight back to the slammer,” another adds.

A third writes, “This is what hip hop glorifies through the music and actions. He lived by his own words and the consequences are facing him now.”

If you want, you can view more reactions to the news below.

Another person who voiced their opinion on the matter was YSL affiliate Lil Woody. He took his social media to express his heartbreak and nuanced thoughts on Shiesty and his mindset.

“Pride and ego are our main enemies… We our own enemy. The sh*t stop when we change our mindset… These n****s play the game till they lose. You gotta know when to get out of it, bro… This ain’t Grand Theft Auto, this ain’t no TV show. This our real life…”

More Reactions To Pooh Shiesty’s Arrest

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DJ Akademiks Vows To Stop Engaging With Ebro & Mero https://www.hotnewhiphop.com/987152-akademiks-stop-engaging-ebro-mero Thu, 02 Apr 2026 21:24:34 +0000 https://www.hotnewhiphop.com/?p=987152 DJ Akademiks is currently at odds with both Ebro and The Kid Mero, but according to him, the feud is only boosting their numbers.

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DJ Akademiks has been at odds with Ebro and The Kid Mero for some time now. Last month, the personality shared his take on the former Hot 97 host’s departure, claiming that it was prompted by poor ratings. This earned a fiery response from Ebro, who claimed on The Ebro Laura Rosenberg Show that Ak is viewed as an “alcoholic degenerate loser.”

Akademiks addressed this during a livestream, taking aim at both Ebro and Mero. “You guys did suck at your job, but they hired someone who’s worse,” he declared at the time. “Maybe that was a DEl type of thing, I don’t know. The new radio host up there at Hot 97, absolutely atrocious. I think he’s going to be gone as soon as they get past the mandatory signing period … He’s out the door as soon as that’s done.”

From there, Mero jumped in with a tweet, making it clear that he was not at all pleased with Ak’s remarks.

Read More: Kanye West “Bully” Album Review

Mero Goes Off On DJ Akademiks

“IDK HOW LIVINGSTON GOT FETAL ALCOHOL SYNDROME AS AN ADULT, YEAH DEFINITELY NOT TALKING TO NEW ARTISTS AT HOT97 NOT AT ALL … LIVI IS A DICKRIDER THAT NEEDS THIS ‘MEDIA GUY GOSSIP’ SH*T TO SURVIVE 😂😂 HE CANT *MAKE* ANYTHING. HE CANT HAVE AN ORIGINAL THOUGHT, F*CKIN FAT DORK,” he wrote.

He didn’t stop there, however. Mero went on to suggest that Ak ought to be sent “to the meat grinder,” brought up his past grooming allegations, and more. Now, Akademiks claims that he’s done going back and forth with the two men. According to him, doing so only boosts their numbers.

“These guys, they think they’re slick,” he explained, as captured by CY Chels. “The tables done turned. Every single week, you see these guys. They’re trying to get into it with one of the people that’s leading. I know, because you’re supposed to punch up. So this idea that me and Ebro are going to keep beefing, Ebro gets like no numbers now. At a certain point, he’s going to get numbers if I’m responding to him every f*cking week.”

Read More: Ye’s “Bully” Arrives Amid Kanye West Praise & Fatigue

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Lil Woody Shares Nuanced Thoughts On Pooh Shiesty’s Arrest https://www.hotnewhiphop.com/987151-lil-woody-thoughts-pooh-shiesty-arrest Thu, 02 Apr 2026 21:08:18 +0000 https://www.hotnewhiphop.com/?p=987151 Pooh Shiesty is right back in custody after returning from a 63-month sentence last October over a gun charge.

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Pooh Shiesty’s future is in serious jeopardy after his federal arrest in Dallas yesterday. If he’s convicted, he can serve up to a life sentence. It’s worth noting that the Memphis rapper hasn’t been home that long, either. He came back home after serving three years for a gun charge last October.

He did plead guilty in that case, specifically to conspiring to possess firearms in furtherance of crimes of violence and drug trafficking. Furthermore, he was on home detention. Some of the stipulations were that the 26-year-old couldn’t commit another crime or possess a firearm.

Overall, this is why folks within the rap community, namely Lil Woody, are saddened and disappointed to see Pooh Shiesty back in custody.

In a video caught by No Jumper, the YSL affiliate shared his unfiltered and nuanced thoughts on his situation. “Pride and ego are our main enemies,” Woody says. Speaking from experience, he explains how he had to fight and not allow himself to go back to jail and be away from his loved ones.

The internet personality also makes a key point about how Shiesty proved everyone wrong from a music standpoint.

Read More: Ye’s “Bully” Arrives Amid Kanye West Praise & Fatigue

Did Pooh Shiesty Kidnap Gucci Mane?

His “FDO” (First Day Out) single was blowing up, similar to NBA YoungBoy, Woody adds. But while he was doing the right things to get back and achieving the dream lifestyle, he believes Shiesty never changed his mindset.

“We our own enemy,” he reiterates. “The sh*t stop when we change our mindset… These n****s play the game till they lose. You gotta know when to get out of it, bro… This ain’t Grand Theft Auto, this ain’t no TV show. This our real life…”

If you didn’t hear why the “Back in Blood” rapper is custody, the DOJ is alleging that he led “an armed takeover.” Officials allege that Gucci Mane was at the focus of his alleged attack, which involved him kidnapping and robbing his label boss and other victims.

It appears Shiesty wasn’t happy with his contract to Gucci’s 1017 Global Music imprint. The DOJ alleged in their address that he “forced one of the victims to sign a release from the recording contract at gunpoint.” A total of eight arrests have been made since yesterday, with one more needing to be completed.

Read More: Kanye West “Bully” Album Review

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Ranking Every Nike Signature Athlete Sneaker Deal From Worst To Best https://www.hotnewhiphop.com/986732-nike-signature-athlete-sneaker-deals-ranked Thu, 02 Apr 2026 20:52:54 +0000 https://www.hotnewhiphop.com/?p=986732 A complete ranking of every major Nike signature athlete deal from worst to best, spanning over 50 years of sneaker history.

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Nike has been in the business of signing athletes for decades, and nobody does it better. From the moment they took a chance on a rookie from North Carolina in 1984, Nike rewrote the rules on what a brand-athlete partnership could look like.

Some of these deals changed sports marketing forever. Others built billion-dollar product lines from zero. Here are the greatest Nike signature athlete deals ever, ranked from least to most impactful:

Read More: Dennis Rodman Personal Off-White Air Jordan 1 Resurfaces At Vintage Shop

18. Wayne Wells

Wayne Wells
Image via National Wrestling Hall Of Fame

Most people have never heard of Wayne Wells, and that is exactly what makes his place on this list so remarkable. Wells is Nike’s very first signature athlete, a distinction that predates Michael Jordan, LeBron James, and every other name on this list by over a decade.

A welterweight wrestler from Oklahoma, Wells won a gold medal at the 1972 Olympics in Munich and was approached by a Nike sales rep shortly after his victory. He was eventually introduced to Nike co-founder Phil Knight and signed a deal to collaborate on a high-top wrestling boot called the Nike Greco.

Wells went on to become a practicing attorney after his wrestling career, and his original shoes and Nike poster now sit in the National Wrestling Hall of Fame. It is the smallest deal on this list by any commercial measure, but without it, the entire signature athlete program that produced everything else here simply does not exist.

17. David Robinson

Nike
Image via San Antonio Spurs

David Robinson was the 1st Nike signature basketball athlete after Michael Jordan, and that context alone earns him a spot on this list. Nike waited 6 years after signing Jordan before committing to another NBA player.

They chose well with the Admiral. Robinson was one of the most dominant big men of his era, a two-time champion and league MVP who carried himself with a professionalism that made him genuinely marketable.

The Nike Air Command Force wasn’t the flashiest shoe Nike ever produced, but it was built for a true center and reflected his no-nonsense approach to the game. The deal proved that Nike could build signature lines around players other than Jordan, which was a more important step than most people give it credit for.

16. Sheryl Swoopes

Swoope
Original Air Swoope via Nike

Sheryl Swoopes holds a title that most sneaker fans overlook entirely. When Nike released her signature shoe in 1996, she became the first woman ever to have a signature basketball sneaker with any brand.

It was a milestone that the industry had been sleeping on for years. Swoopes went on to win four WNBA championships and three league MVP awards, fully justifying every dollar Nike put behind her.

The deal was groundbreaking not just because of the shoe itself but because of what it represented for women’s basketball. The WNBA was still in its infancy at the time, and Nike made a bold bet on women’s hoops before it was fashionable to do so.

15. Bo Jackson

Nike
Nike Air Trainer SC Bo Jackson via Nike

Bo Jackson’s Nike deal sits in a category of its own because it was never really about basketball at all. Nike signed the two-sport phenomenon in the late 1980s and built one of the most iconic ad campaigns in sports marketing history around him.

The “Bo Knows” campaign is still talked about today. Jackson was simultaneously playing professional baseball for the Kansas City Royals and professional football for the Los Angeles Raiders. That gave Nike a canvas that no other athlete in history could offer.

The cross-training shoe category Nike built around him was genuinely innovative. The ads became part of American pop culture in a way that most sneaker campaigns never achieve. Bo’s deal proved that Nike could build an entire product category around a single athlete’s personality.

14. Scottie Pippen

scottie pippen
Nike Air More Uptempo “Scottie Pippen” PE via Nike

Scottie Pippen’s Nike deal rarely gets the recognition it deserves, largely because it existed in the shadow of his famous teammate’s arrangement. Pippen was one of the greatest players of his generation and a six-time champion.

Nike built a legitimate signature line around him throughout the Bulls dynasty years. The Pippen line had a distinct design language that set it apart from the Air Jordan models and sold well enough to sustain multiple iterations through the late 1990s.

What makes Pip’s deal particularly interesting in hindsight is how well it demonstrates Nike’s ability to build a supporting cast of signature athletes around Jordan Brand without cannibalizing the main line. That was a genuinely difficult balance to strike, and they pulled it off.

13. Diana Taurasi

Diana Taurasi
Nike LeBron NXXT Gen AMPD “Diana Taurasi”
via Nike

Diana Taurasi is the greatest women’s basketball player of all time by most measures, and her Nike partnership reflects that legacy. Following in the footsteps of Sheryl Swoopes, Taurasi signed with Nike early in her WNBA career and became one of the most decorated athletes on the brand’s entire roster.

She won three WNBA championships, multiple Olympic gold medals, and league MVP honors while representing the Swoosh. Nike released two signature models bearing her name.

The deal is significant not just for what it meant to Taurasi personally but for how it helped Nike cement its dominance in women’s basketball. At a time when the brand was investing seriously in that space, Taurasi was the perfect face for it.

12. Paul George

Paul George
Mar 29, 2024; Orlando, Florida, USA; A detailed view of the shoes worn by LA Clippers forward Paul George (13) during the game against the Orlando Magic at KIA Center. Mandatory Credit: Mike Watters-USA TODAY Sports

Paul George’s Nike deal is one of the more underrated partnerships on this list when you look at the consistency and quality of what the two sides produced together. George signed his first signature shoe deal with Nike in 2017 after years as a general Nike athlete.

The PG line quickly developed a reputation for being one of the best-performing basketball shoes on the market at any price point. The shoes were genuinely affordable compared to other signature models, which helped them reach a broader audience and build a loyal following among actual players rather than just collectors.

George’s deal proved that you don’t need to be the biggest star in the league to run a successful signature line. A great product goes a long way.

11. Russell Westbrook

Nike
Mar 26, 2025; Denver, Colorado, USA; A detail view of the shoes worn by Denver Nuggets guard Russell Westbrook (4) before the game against the Milwaukee Bucks at Ball Arena. Mandatory Credit: Isaiah J. Downing-Imagn Images

Russell Westbrook’s Jordan Brand deal, signed in 2013 and extended for ten years in 2017 at a reported $150 million, was one of the most significant partnerships the Jumpman had made in years. Westbrook brought a level of energy and fashion-forward personality to Jordan Brand that felt genuinely fresh.

His Why Not signature line reflected that in both design and marketing. Beyond the shoes themselves, Westbrook helped modernize Jordan Brand’s image at a point when the label needed to connect with a younger audience.

His influence on streetwear and his willingness to push boundaries in personal style made him an ideal ambassador for a brand trying to stay culturally relevant. He wasn’t just wearing the shoes; he was actively shaping what the brand stood for.

10. Penny Hardaway

Nike Air Max Penny 1
Image via Nike

Penny Hardaway’s Nike deal in the 1990s produced one of the most beloved signature shoe lines in NBA history. The Lil’ Penny puppet campaign remains one of the greatest marketing efforts Nike has ever run.

Hardaway was electrifying on the court, a 6’7″ point guard who could do things nobody his size had ever done before. Nike built a product line around him that matched his playing style perfectly. The Air Penny 1 through Air Penny 5 are all legitimate classics that still command serious attention on the resale market today.

The tragedy of Hardaway’s deal is that injuries cut his peak years short, but the shoes and the cultural footprint they left behind have more than outlasted his playing career. Few signature lines from that era have aged as well.

9. Zion Williamson

Nike
Mar 27, 2026; Toronto, Ontario, CAN; New Orleans Pelicans forward Zion Williamson (1) drives against the Toronto Raptors in the first half at Scotiabank Arena. Mandatory Credit: Dan Hamilton-Imagn Images

Zion Williamson’s Jordan Brand deal, signed in 2019 for a reported $75 million, was the most significant rookie sneaker contract since LeBron James entered the league in 2003. Nike and Jordan Brand recognized in Williamson something they hadn’t seen in a generation.

He had the physical gifts and marketability to carry a signature line for the next two decades. The Zion 1 debuted in 2021 and was one of the largest signature shoe launches in Nike’s history at the time.

Injuries have complicated the narrative since then, but the deal itself represents a landmark moment in the sneaker industry. It was a reminder of just how aggressively Nike is willing to invest when they believe they are looking at a generational talent.

8. Giannis Antetokounmpo

Giannis
Mar 28, 2026; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Giannis Antetokounmpo (34) plays with his children during warm ups prior to the game against the San Antonio Spurs at Fiserv Forum. Mandatory Credit: Jeff Hanisch-Imagn Images

Giannis Antetokounmpo’s Nike story is one of the more remarkable in the brand’s history when you consider where it started. Before he became a two-time MVP and NBA champion, Giannis was earning a reported $20,000 a year from Nike.

He renegotiated to a significantly larger deal in 2017. The Zoom Freak 1 debuted in 2019 and was reportedly the largest signature shoe launch in Nike’s history at that point. That is a staggering leap for a player who had been earning almost nothing from the brand just two years earlier.

Giannis’s global appeal, his personality, and his dominance on the court have made the Freak line one of Nike’s most successful active basketball partnerships. There is still a lot of runway ahead for this one.

7. Kyrie Irving

Kyrie
LOS ANGELES, CA – JANUARY 24: Kyrie Irving (shoe detail) warms up before a basketball game between the Los Angeles Clippers and the Boston Celtics at Staples Center on January 24, 2018 in Los Angeles, California. (Photo by Allen Berezovsky/Getty Images)

Kyrie Irving’s 8-year run with Nike produced one of the most commercially successful signature shoe lines of the modern era, and the numbers back that up clearly. Irving’s shoes were the second most worn in the NBA during the 2019-20 season, behind only Kobe’s posthumous releases.

The brand reportedly generated over $300 million in sales by 2020. The Kyrie line was beloved for its on-court performance and accessible price point, which helped it reach players at every level of the game.

The partnership ended in 2022 following off-court controversies, making it one of the more complicated stories on this list. But the commercial and cultural impact of those eight years is impossible to ignore regardless of how it ended.

6. Tiger Woods

Tiger woods
Tiger Woods during the final round of the 88th PGA Championship at Medinah Country Club in Medinah, Illinois, on August 20, 2006. (Photo by Hunter Martin/WireImage)

Tiger Woods represents Nike’s most significant foray outside of basketball, and the deal they struck when he turned professional in 1996 was historic by any measure. Nike reportedly paid Woods $40 million over five years for his first deal, which was an almost incomprehensible number for a golfer at the time.

What followed was one of the most dominant athlete-brand partnerships in sports history. Woods transformed Nike Golf into a legitimate global business and helped the brand reach audiences it had never touched before.

The “Hello World” ad Nike ran when Woods turned pro remains one of the greatest commercials in sports marketing history. His career had its share of well-documented personal difficulties along the way, but none of it diminished what he and Nike built together on the course.

Woods represented the Swoosh for over two decades, through his peak years, a remarkable comeback, and everything in between. The cultural and commercial impact of that partnership stands on its own regardless of anything else.

5. Cristiano Ronaldo

Nike
Nov 28, 2022; Lusail, Qatar; Portugal forward Cristiano Ronaldo (7) shoots on goal against Uruguay forward Darwin Nunez (11) during the second half of the group stage match in the 2022 World Cup at Lusail Stadium. Mandatory Credit: Yukihito Taguchi-USA TODAY Sports

Cristiano Ronaldo’s Nike deal, which began when he was a teenager at Sporting Lisbon and grew into a lifetime contract, is the most important soccer partnership in the brand’s history. It is also one of the most valuable athlete endorsements on the planet.

Ronaldo is one of only 3 athletes in the world to hold a lifetime Nike deal, alongside Michael Jordan and LeBron James. That alone tells you everything you need to know about how seriously Nike views this partnership.

His global reach is unmatched in the sport, and the CR7 brand that Nike helped build around him has transcended football entirely. The commercial returns on Ronaldo’s deal have been extraordinary and continue to grow alongside his social media footprint, which is the largest of any athlete in the world.

4. Kevin Durant

Kevin Durant
Mar 31, 2026; Houston, Texas, USA; Houston Rockets forward Kevin Durant (7) dribbles the ball as New York Knicks forward/guard Og Anunoby (8) defends during the first quarter at Toyota Center. Mandatory Credit: Troy Taormina-Imagn Images

Kevin Durant’s Nike deal, which began in 2007 when he was drafted second overall, has extended across nearly two decades and stands as one of the most consistent partnerships in the brand’s basketball history.

Durant was reportedly offered a $60 million deal by Adidas out of college and chose Nike instead. That decision turned out to be one of the best in sneaker business history for both parties. The KD line has produced 17 signature models and counting.

Durant’s shoes have maintained relevance across his entire career despite him never quite reaching the same cultural omnipresence as Jordan, LeBron, or Kobe. His deal is proof that sustained excellence on the court, combined with a genuinely great product, is enough to build a signature line that lasts for a very long time.

3. Kobe Bryant

Nike
LOS ANGELES, CA – NOVEMBER 01: Kobe Bryant hosts a Kobe A.D. event at MAMA Gallery on November 1, 2016 in Los Angeles, California. (Photo by Allen Berezovsky/Getty Images)

Kobe Bryant’s Nike partnership is one of the most complex and moving stories in sneaker history. Nike actually lost Kobe to Adidas when he first entered the league in 1996, and it wasn’t until 2001 that they got him back.

What followed was nearly two decades of some of the most innovative performance basketball shoes ever made. The low-top revolution that the Kobe line pioneered in the late 2000s changed how the entire industry approached basketball footwear.

Kobe’s shoes were enormously popular in Asia and among serious players who prioritized performance over hype. When Bryant passed away in 2020, Nike still had a year remaining on his contract.

His shoes have continued to be released in limited quantities through an agreement with his family, giving the partnership a legacy that extends far beyond his playing days.

2. LeBron James

LeBron james
Mar 21, 2026; Orlando, Florida, USA; Los Angeles Lakers forward LeBron James (23) reacts to a call by referee Marc Davis (8) in the fourth quarter at Kia Center. Mandatory Credit: Nathan Ray Seebeck-Imagn Images

LeBron James signed his first Nike deal in 2003, straight out of high school, worth seven years and $87 million. He turned down more money from Reebok because of Nike’s signing bonus. That decision set in motion one of the most successful athlete-brand relationships in sports history.

Over 20 signature models and more than two decades later, James signed a lifetime deal with Nike in 2015. It is estimated to be worth over a billion dollars, making it the largest single-athlete guarantee in the company’s history.

The LeBron line has been commercially successful and creatively adventurous throughout. It spans everything from performance-focused early models to the lifestyle-heavy releases of his later career.

LeBron is one of only three athletes to hold a lifetime Nike deal, and the brand’s investment in him has paid off many times over.

1. Michael Jordan

Nike
May 1989; Detroit, MI, USA: FILE PHOTO; Chicago Bulls guard Michael Jordan (23) is defended by Detroit Pistons center James Edwards (53) during the 1988-89 NBA Eastern Conference Finals at The Palace. The Pistons defeated the Bulls 4 games to 2. Mandatory Credit: MPS-USA TODAY Sports

The original 1984 deal between Nike and Michael Jordan is the most important moment in the history of athlete endorsements, and everything that came after only reinforced that. Nike paid Jordan $2.5 million over five years and gave him his own signature shoe line.

The Air Jordan 1 generated $55 million in revenue in its first year alone, nearly 55 times what Nike had projected. The NBA banned the shoe for not conforming to uniform rules, Nike paid the fines, and turned the controversy into one of the greatest marketing campaigns ever conceived.

Then, in 1997, Nike made Jordan the first athlete in history to have his own fully independent brand within a major athletic company, a move that changed what an athlete-brand relationship could look like forever.

Every athlete endorsement deal that exists today traces its DNA back to what Nike and Jordan built together starting in 1984, and nothing in sports business history has come close to matching it since.

Read More: Kobe 11 “Fade To Black” Releasing On 10-Year Anniversary Kobe’s Last Game

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LeBron James Stirs Up Controversy For Saying The Memphis Grizzlies Need To Move https://www.hotnewhiphop.com/987145-lebron-james-urges-memphis-grizzlies-to-move Thu, 02 Apr 2026 20:22:40 +0000 https://www.hotnewhiphop.com/?p=987145 With the NBA looking to bring new franchises to the league, there's been some chatter among the players about Memphis giving up the Grizzlies.

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No matter what LeBron James does, he’s always going to spark conversation, even into the twilight of his career. Most of the time, his words or actions stir up controversy. That’s no different today as he’s facing some backlash for his harsh comments about playing in Memphis.

It’s been the home for the Grizzlies for nearly 25 years, but James is really hoping they move out. Specifically, he wants to see them travel a couple hundred miles east to Nashville, which is Tennessee’s hottest city right now.

This is something that players across the league have been pushing for, so it’s not like these comments came completely out of left field. In fact, another star in the league just a couple of weeks ago expressed his desire to see the Grizzlies get a new home.

That would be Golden State Warriors forward, Draymond Green. But because its LeBron James, folks are going to have something to say. His comments on the matter surfaced earlier today via a YouTube video with Bob Does Sports.

Caught by Legion Hoops, James says, “Memphis on a f*cking random a*s Thursday. I’m not like the first guy to even talk about it in the NBA. We all, like, ‘You guys have to move. Just go over to Nashville. You got Vanderbilt over there, you got the f*cking NASCAR, you got a stadium. Don’t they got a hockey team? Like, they’ve got everything.”

Read More: Ye’s “Bully” Arrives Amid Kanye West Praise & Fatigue

LeBron James Demands Move For Grizzlies

While these statements in particular are being looked at as him whining, he also said this: “Their only chance was in 2003 if they would’ve won the lottery to get me,” James said in regard to his current and past lack of interest of playing for the Grizzlies. “And I might’ve pulled an Eli Manning and not shown up.”

If you’re not in the know, ex-Giants quarterback Eli Manning infamously informed the then San Diego Chargers to trade him after drafting him in the 2004 NFL Draft.

Overall, folks in the comments are letting James hear it. “What an amazing ambassador for the NBA,” one says sarcastically. Another replies, “Bro yapping when he has his bag, follow his advice at your own demise [laughing emoji].”

A third doesn’t spare James one bit. “Memphis has soul, BBQ, blues, and real hoops culture while Akron was the one you ran from twice. Veteran whining about road games is wild when the league pays you millions to show up. Moving the team talk is just salty. Play the game, king.”

Again, though, James isn’t alone on this take. As we said, Draymond Green shares this opinion. On his namesake podcast, he spoke honestly about the city and the lack of amenities and places of interest.

“There are no great hotels in Memphis. I love the people of Memphis, they are incredible, shout out to the people of Memphis, I love them. But just from an NBA standpoint, there’s not a sauna or a hot tub in sight. No where. Not at the gym, not at the spa, not at a hotel, nothing,” he said in part.

Read More: Kanye West “Bully” Album Review

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Hernandez Govan Claims Pooh Shiesty Has Been In Jail For Several Days https://www.hotnewhiphop.com/987130-hernandez-govan-pooh-shiesty-jail Thu, 02 Apr 2026 19:31:04 +0000 https://www.hotnewhiphop.com/?p=987130 Pooh Shiesty and his crew are accused of kidnapping and robbing Gucci Mane and several other people at gunpoint.

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Earlier today (April 2), it was reported that Pooh Shiesty was arrested this week at his family home in Dallas, Texas. The exact charges he’s currently facing have not yet been made public. Authorities have confirmed that the arrest was made in connection with a federal criminal case. His father, Lontrell Williams Sr., was also taken into custody.

The news has earned mixed reactions from social media users and peers. Hernandez Govan, for example, took to Instagram today to weigh in. When one commenter accused him of lying about the arrest, he was quick to set the record straight. “Pooh Shiesty been locked up for 4 days goofy,” he declared. For now, it’s unclear whether or not there’s any truth to this claim.

Pooh Shiesty and his father’s arrest followed an FBI raid of the rapper’s home in Cordova, Tennessee. The government agency reportedly conducted “a federal court authorized search and arrest warrant.”

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Why Was Pooh Shiesty Arrested?

The Department of Justice says that Pooh Shiesty, Big30, and seven others are accused of robbing and kidnapping multiple people, including Gucci Mane. Allegedly, Shiesty threatened one of the victims with a gun while forcing them to sign a form releasing him from 1017 Records. One victim was allegedly choked until they almost lost consciousness.

At the time of writing, Gucci Mane has not addressed Pooh Shiesty’s arrest publicly. Earlier this week, however, he flaunted some of his jewelry in an Instagram post. The post arrived amid rumors that his ring might have been stolen during the alleged robbery.

Pooh Shiesty’s latest arrest comes just six months after he was released from prison following a 63-month sentence for a federal firearms conspiracy charge. In 2022, he pleaded guilty to the charge in connection with a robbery and shooting that took place at a Bay Harbor Islands hotel two years prior. He was released several months early due to good behavior.

Read More: Ye’s “Bully” Arrives Amid Kanye West Praise & Fatigue

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Charlamagne Tha God Doubles Down After Criticizing Meek Mill’s Career https://www.hotnewhiphop.com/987116-charlamagne-doubles-down-meek-mill Thu, 02 Apr 2026 18:35:48 +0000 https://www.hotnewhiphop.com/?p=987116 During a recent episode of his podcast, Charlamagne Tha God claimed that Meek Mill never fully recovered from his feud with Drake.

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During a recent episode of the Brilliant Idiots podcast, Charlamagne Tha God shared his unfiltered take on Meek Mill’s career. He said that while he still respects the Philly rapper and all he’s done for his community, he believes he was never able to fully recover from his feud with Drake.

This earned him some backlash from fans and from Meek himself. The Grammy nominee took to Instagram yesterday (April 1) to fire back.

“Since Drake beef I drop tap 3x platinum… peta double platinum… blue notes 1 and 2 platinum… uptown vibes with legend from Brooklyn fab platinum… what’s free feat jayz meek mill I think it’s plat… f*ck on me ft cardi b platinum,” he wrote. “How far we came… he actually switched up on drake because he helped power the meek was done narrative was done… now he’s using the same against drake… im good with drake and jayz as far as I know… keep me out this weak a** sh*t.”

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Meek Mill Responds To Charlamagne Tha God

“We gotta keep a close eye on this cat I feel like he in the closet gay man that hates successful black men unless he doing business with them,” he continued. “But I could be wrong.

Charlamagne issues his response on The Breakfast Club, making it clear that while he stands by his comments, he didn’t mean any harm.

“I would only talk through the music, because every single time Meek posts the internet turns it into a joke,” he explained. “Y’all was just laughing at him last week because he posted about being on LinkedIn. … I said, you know, the way they act with Meek is strange. And I agree with Meek. The propaganda against Meek is strange. And it started with that battle. And at least on social media, the narrative around him hasn’t recovered. It started with the battle.”

“He’s done some incredible things,” the personality added. “I love what he does with REFORM.”

Read More: Ye’s “Bully” Arrives Amid Kanye West Praise & Fatigue

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Bhad Bhabie Brings The Receipts Amid Wave Of BBL Allegations https://www.hotnewhiphop.com/987086-bhad-bhabie-responds-bbl-allegations Thu, 02 Apr 2026 18:27:56 +0000 https://www.hotnewhiphop.com/?p=987086 Bhad Bhabie has faced a lot of scrutiny in her career for numerous things and that now includes her allegedly lying about her body.

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Bhad Bhabie’s life has been under a microscope since her viral Dr. Phil episode. Folks have argued for years whether or not the hate is justified. But even though some have defended her, the criticisms remain louder than the support.

Partial proof of that stems from a recent interaction with a hater on Instagram. As caught by No Jumper, this person says that Bhad Bhabie looks “busted” because of an alleged BBL.

This all started because another netizen rushed to the part-time rapper’s defense. She doesn’t understand how she could have gotten one to begin with due to her smaller frame and weight.

The hater argued that it doesn’t really matter because Bhabie has money and that’s all it took for her to allegedly get this procedure.

The 23-year-old had the time of day for this person, so she clapped back with what she says is the real truth.

“This is false. I’ve been rich since [I was] 13,” Bhabie begins. I had to get a*s shots because I didn’t have enough weight for a bbl. I got my a*s shots removed then I [was on] a medication to gain weight and got lipo and [a] fat transfer.”

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Bhad Bhabie & Sophie Rain Collab

While she doesn’t outright deny that she’s had work done, it wasn’t a BBL. She explains further that,” I grew my a*s myself I only had my hip dips filled and some added to the side profile area for side projection… I didn’t go into the surgery with a flat a*s.”

Bhabie adds that she got the work done after giving birth to her daughter, Kali. She says it caused things like rapid weight gain and a hernia.

To add more support to her side of the story, she went ahead and posted pictures of her body as her weight fluctuated from 81 pounds to 130 pounds.

Overall, she’s arguing that her body was always proportionate before the surgeries, after weight gain, and etc.

It sounds like she’s tired of defending herself as well. She adds, “People just yap and yap and yap they don’t [be] knowing what they are talking about… It gives me secondhand embarrassment honestly…”

It seems this debate started after a video of her Sophie Rain went viral last week. They were caught on video inside a drug store buying condoms, baby oil, and other items ahead of an anticipated OnlyFans collaboration.

In the video, Bhabie’s rear end is showing and might be what prompted this entire discourse to start.

Read More: Kanye West “Bully” Album Review

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DOJ Alleges Gucci Mane Was Kidnapped And Robbed By Pooh Shiesty And Big30 https://www.hotnewhiphop.com/987103-pooh-shiesty-big30-allegedly-kidnapped-robbed-gucci-mane Thu, 02 Apr 2026 17:53:30 +0000 https://www.hotnewhiphop.com/?p=987103 Pooh Shiesty was arrested on Wednesday in Dallas by the FBI with the reasoning being unknown. Now, we have a surplus of information as to why.

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The Department of Justice is coming forward with lots of details regarding the recent arrest of Pooh Shiesty. In a press conference earlier today, WFAA8 Dallas reports that the DOJ alleges Gucci Mane was at the center of “an armed takeover.”

DOJ officials allege that this took place on January 10, 2026, at a recording studio in Dallas. Numerous other unspecified victims were at the scene of the crime as well. In their public address, they allege that all of these people, including Gucci Mane, were kidnapped and robbed at gunpoint.

Pooh Shiesty, whose real name is Lontrell Denell Williams Jr., orchestrated a meeting to “discuss the terms of his recording contract with one of the victims.” The “Back in Blood” rapper is still signed to Gucci Mane’s 1017 Global Music imprint as of his last release, “FDO.”

However, according to the DOJ, it sounds like Shiesty wanted out of his deal. They allege that he “forced one of the victims to sign a release from the recording contract at gunpoint.” Officials allege the 26-year-old used an AK-style pistol.

The Memphis native wasn’t alone in this alleged attack as he was reportedly joined by eight other co-conspirators. One of which includes another Memphis rapper in Big30, real name Rodney Lamont Wright Jr.

While Shiesty was dealing with the contract, his partners allegedly robbed the other victims of Rolex watches, jewelry, cash and other expensive items.

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Pooh Shiesty Arrested By FBI

Moreover, one victim was allegedly choked to the point of unconsciousness. Big30 allegedly barricaded the door so no one could escape.

As it stands, the DOJ says they have made eight of the nine arrests which took place in Dallas, Memphis and Nashville. They are in the process of executing the last one at the time of writing. The rest were completed yesterday, April 1, including the ones for Pooh Shiesty and his dad.

The FBI brought the former into custody in Dallas, whereas another unit raided his family’s home in Memphis. That’s where his dad, Lontrell Williams Sr. was arrested. He allegedly helped his son arrange and conduct this alleged attack on Gucci Mane and the others.

If each person connected to this federal case is convicted, they all face a sentence of up to life imprisonment, per the DOJ.

It seems there is still more information to come from this press conference, so stay tuned.

Read More: Kanye West “Bully” Album Review

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