Nike is opening the SoHo store at 611 Broadway, across the street from Adidas, in Kith’s former temporary location. The new address keeps Nike firmly planted in one of the world’s most important retail neighborhoods. The move signals the brand’s continued commitment to a physical SoHo presence.

The original Nike SoHo flagship at 529 Broadway officially closed on January 10, 2026, ending a nearly decade-long tenure. IKEA purchased the 529 Broadway building for $213 million, forcing Nike to find a new home in the neighborhood. The new location at 611 Broadway is Nike’s answer.

Nike’s SoHo stores have always been more than just retail. The original SoHo flagship filled five stories in a 55,000-square-foot space and was as much a place to play as to shop. Whether the new location will match that scale remains to be seen. But the brand’s return to the neighborhood also sends a clear message.

SoHo is one of the most competitive retail corridors in the world. Nike’s presence there directly across from Adidas raises the stakes. April 16th is shaping up to be a significant day for sneaker culture in New York.

Read More: Ranking Every Travis Scott x Air Jordan 4 From Worst To Best

Nike Store SoHo

SoHo has long been one of the most important streets in global sneaker and streetwear culture. Broadway between Houston and Canal is home to flagship stores from nearly every major brand in the industry.

Nike’s new location at 611 Broadway sits directly across the street from Adidas and occupies Kith’s former temporary space. The original Nike SoHo store was famous for its experiential design, featuring five floors of multisport and high-tech athletic hubs.

The closure of that location left a significant gap in the neighborhood’s sneaker landscape. The new 611 Broadway store is Nike’s move to fill it.

Read More: The Air Jordan 14 “Chartreuse” Is Finally Getting Its First Retro

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Some of these shoes have never been officially released. Some have sold for over $20,000 on the secondary market. All of them are worth talking about. Here is every Travis Scott x Air Jordan 4 ranked from worst to best:

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How Travis Scott And The Air Jordan 4 Became Legend

Travis Scott’s relationship with Jordan Brand began quietly. Before the Air Jordan 1 collabs made him the most important sneaker collaborator of his generation, his first Jordan Brand project was an Air Jordan 4.

It made sense on a personal level. Scott had spoken publicly about how the Jordan 4 shaped his love of footwear growing up in Houston. When Jordan Brand gave him the silhouette in 2018, he paid direct homage to that hometown connection.

The colorway was inspired by the Houston Oilers, his favorite football team as a kid. The shoe sold out instantly. It then set off a chain reaction of unreleased colorways and F&F pairs that the sneaker world is still chasing.

The Air Jordan 4 became the foundational piece of the entire Cactus Jack collab universe. To this day, it remains the most mythologized silhouette in his entire catalog.

5. Travis Scott x Air Jordan 4 “F&F Cactus Jack”

This one sits at the bottom, not because it looks bad, but because it is the hardest to define. It is essentially an alternate version of the retail Cactus Jack with one key difference. The heel features the classic Nike Air branding instead of the Jumpman logo.

That detail alone makes it technically closer to the OG 1989 Air Jordan 4’s spirit than the general-release pair. It was made exclusively for the friends and family of Travis Scott and Jordan Brand. Very few people have ever seen one in person.

The shoe itself is beautiful, and the Nike Air heel gives it a slightly more premium, purist feel. It ranks last only because the colorway is essentially the same as the retail version above it. Also, the F&F means most people will never interact with it on any level beyond a photo.

4. Travis Scott x Air Jordan 4 “Mocha” (F&F)

The “Mocha” is the most understated of all the Travis Scott Air Jordan 4 colorways, and it might be the most wearable. The mushroom brown nubuck upper is earthy and rich without being loud. Also, it sits beautifully against the black detailing and Cactus Jack branding on the heel.

This colorway was never released publicly and was made exclusively for friends and family in 2018. It is also historically significant because it predated the entire wave of brown and taupe-toned sneakers that took over the market in the early 2020s.

Looking at this shoe now, it feels genuinely ahead of its time. The resale market reflects that, with legitimate pairs fetching extraordinary prices when they surface. The “Mocha” is the Travis Scott x Air Jordan 4 that the general public never got and probably should have.

3. Travis Scott x Air Jordan 4 “Olive” (Sample/F&F)

The “Olive” is the most coveted unreleased Travis Scott sneaker, full stop. The dusty olive nubuck upper is one of the cleanest color executions on any Air Jordan 4, and the mismatched heel branding with Nike Air on one side and Cactus Jack on the other gives it a detail that feels intentional and clever.

Multiple variations of this shoe have surfaced over the years, including a sample version without the tortoise shell detailing. Jordan Brand came close to releasing it to the public, but it never happened.

Comparisons to the “Union Taupe Haze” Air Jordan 4 are drawn whenever that shoe drops because the color story is so similar. The “Olive” is one of the strongest shoe designs in Travis Scott’s entire collab catalog and the fact that it remains out of reach for almost everyone only adds to its appeal.

2. Travis Scott x Air Jordan 4 “Purple” (F&F)

The “Purple” is the Air Jordan 4 that put Travis Scott’s unreleased catalog in the same conversation as the Eminem Encore and the Undefeated Jordan 4. The rich purple suede upper is bold and unapologetic in a way that none of the other colorways in this lineup are.

It draws direct visual comparisons to those all-time grail Jordan 4s, and that connection has made it one of the most lusted-after sneakers in the entire collab universe. Legitimate pairs have traded hands on the secondary market for over $20,000.

Rumors of a retail release surfaced as recently as 2024 before being officially shut down, which only reinforced how special the shoe feels to collectors. The fact that it will probably never be released makes it more legendary, not less. The “Purple” is the one that got away, and sneakerheads may never stop waiting for it.

1. Travis Scott x Air Jordan 4 “Cactus Jack”

The only one the public ever got, and it earned its status as the defining Travis Scott sneaker of that era completely on its own merits. The light blue suede upper, inspired by the Houston Oilers uniform, is immediately striking. Further, the black-and-red detailing on the lace cage, tongue, and heel tab, along with the Cactus Jack smiley face logo, replaces the standard heel branding.

The mismatched insoles, the splattered wing eyelets, and the University Blue outsole all added up to a shoe that felt unlike anything Jordan Brand had produced before. It sold out instantly on release day in June 2018, and its resale value has never really cooled down.

The Cactus Jack is the shoe that started everything and introduced an entire generation to what a Travis Scott x Jordan Brand collaboration could look like. No matter how many unreleased colorways surface, this one remains the standard by which all others are measured.

Read More: LeBron James Previews New “Marble” Air Force 1 Colorway For Summer

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Along with news of the Air Jordan 10 “Red Steel” returning, the “Chartreuse” is another mid-2000s Jordan shoe set to be retroed for the very first time. Jordan Brand is clearly committed to bringing back some of the era’s most overlooked gems. Collectors who have been sitting on expensive pairs from 2005 also have a reason to be excited.

The “Chartreuse” was notably the very first Air Jordan 14 to ever receive a retro release. That piece of history gives the colorway a special place in the AJ14 timeline. Further it was a milestone for the silhouette’s retro era.

The 2027 pair will stay true to the original 2005 release, except for the shape, which will receive modern retro updates. Retail price has not yet been confirmed. The drop is expected to land as a general release at major Jordan Brand retailers.

When the original 2005 release dropped, it was also a lifestyle release, with matching clothing dropping alongside the shoe. Whether a similar apparel companion will follow in 2027 remains to be seen. Overall either way, this is a big one for AJ14 fans.

Read More: The Air Jordan 10 “Red Steel” Is Coming Back After Over 20 Years

Air Jordan 14 “Chartreuse”

The Air Jordan 14 “Chartreuse” features a tonal grey suede upper, paired with black midsoles and subtle hits of chartreuse green across the Jumpman badge, heel, and tongue branding. The leather upper gives the shoe a textured, premium feel that stands out from the more polished leather versions of the AJ14.

The Ferrari-inspired silhouette with its sculpted midsole and shield emblem at the collar looks sharp in this muted colorway. Finally the “Light Graphite” leather upper is contrasted with bright chartreuse and black branding, with the Jumpman logo and “23” at the heel.

Overall, this sneaker is an understated and confident combination.

Read More: First Look At The NOCTA x Nike KD Apparel Collection

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One of the standout pieces is inspired by Durant’s Montrose Christian High School basketball jersey. The images show a green and white jersey with “Montrose Christian” and the number 3 on the front. It also carries NOCTA and Nike co-branding in a clean combination of KD’s past and present.

The second piece is even more striking. A white graphic tee features a large halftone print of a young Kevin Durant holding a stack of cash. The collection includes a graphic print referencing Durant’s old MySpace profile picture to illustrate the era he grew up in. It is one of the most personal pieces of apparel attached to any NBA signature line in recent memory.

The NOCTA x Nike KD 19 collection is expected to release in Fall 2026. The footwear and apparel are expected to drop together as a full package. More pieces from the collection are still expected to surface before an official launch.

The NOCTA x Nike KD 19 sneakers are expected to retail for $155, available via Nike and NOCTA. The apparel pricing has not yet been confirmed.

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NOCTA x Nike KD Apparel Collection

The NOCTA x Nike KD apparel collection is rooted in Durant’s upbringing and early life.

The Montrose Christian jersey is the most cultural piece a green and white mesh uniform with bold white block lettering and the number 3. Further, white double stripes run down the sides, with NOCTA branding sitting below the Nike wordmark at the hem.

The graphic tee on the other hand is interesting. A massive half image of a young KD holding cash covers the entire front of a white tee. It references an era before the fame, making it one of the most personal items to ever be attached to a basketball signature collection.

Read More: The Air Jordan 10 “Red Steel” Is Coming Back After Over 20 Years

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“Yall that was me that he hit [laughing emoji],” she begins as caught by X user Keloo. “[It’s] all because i refused to have s*x with him.. im glad the truth is coming out. God will handle him,” she added.

The reason she’s speaking out is because there are a lot of skeptics who feel Frost didn’t physically strike her at all.

Case and point are a handful of exchanges she had with some of those non-believers. In another clip showing a different perspective of the altercation, folks were wondering why Daeja keeps telling Frost to get his sister.

She replied to those comments saying, “bc he hit me so get ur sister. simple [smiling emoji],” as captured by Live Bitez.

Still, it appears that the content creator hasn’t addressed the old video footage in any capacity. However, with their now being a name to the alleged assault victim, we will be on the lookout for any responses.

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Deshae Frost Assault Controversy

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If you didn’t know, this tense clip was brought to the surface by Frost’s alleged former director who goes by @chrizdafu on Instagram. He was allegedly on the set for this dating show Deshae was filming back then.

In a since-deleted post, the cameraman said, “The Reason I quit Directing 10 Episode Series on YouTube. No Man should ever hit a Woman, i pray that the lord my God Jesus Christ forgives me.”

The clip the internet initially got to see was captured from inside the boat that Frost and these female contestants were on. The alleged director who came forward, appears to be the one filming from this POV. Him and a couple of other girls were pretty terrified by the sight. As a result, they went lower into the vessel.

From this clip, it really seems like Frost hit one of the women pretty hard on the head. Interestingly though, a closer angle appears to show that he didn’t hit anyone. Instead, he allegedly does nothing more than snatch a girl’s wig off and tosses it in the ocean.

It’s still a harsh act regardless and it’s not all that discernable if that’s all Frost did.

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The post Woman Who Deshae Frost Allegedly Assaulted In 2023 Comes Forward appeared first on HotNewHipHop.

zSneakerHeadz reports that the Air Jordan 10 “Red Steel” is dropping in Spring of 2027.

Originally released in 2005, the “Red Steel” Air Jordan 10 will return to retailers for the first time in over two decades. That kind of gap builds anticipation. Collectors who missed the original have been waiting a long time for this one.

After the Air Jordan 10 “Steel” returned in its original form in 2025, its “Red Steel” sibling is now set to follow. Jordan Brand is clearly committed to reviving the AJ10 lineup across multiple colorways. Also the momentum around the silhouette is real.

The 2027 reissue will stay close to the original design, with only minor updates to the shape in line with modern retros. That level of accuracy is exactly what collectors want to hear. No drastic changes just a faithful retro of a fan favorite.

The Air Jordan 10 “Red Steel” is expected to release in Spring 2027 at select Jordan Brand retailers like Nike, Foot Locker, Finish Line, Hibbett, and Shiekh. Retail price has not yet been confirmed. Mark your calendars, this is one to watch.

Read More: First Look At Michael Rubin’s 2026 White Party Travis Scott Jordan 1 Lows

Air Jordan 10 “Red Steel”

The Air Jordan 10 “Red Steel” features a white tumbled leather upper with bold red accents landing on the eyestays, laces, tongue, and collar. Also gray detailing hits the eyelets, lace loops, and portions of the outsole.

Further the red Jumpman logo on the heel pops cleanly against the white leather. Underneath, the signature AJ10 outsole tells Michael Jordan’s career story in embossed text with scoring titles, MVP awards, championship wins. It’s a detail that has defined the silhouette since its 1994 debut.

Finally the checkerboard inner lining adds one more layer of classic Jordan Brand DNA. It is a clean, confident colorway that has aged incredibly well.

Read More: A Woman Sold Her Ex’s Air Jordan Countdown Pack At Vintage Shop

The post The Air Jordan 10 “Red Steel” Is Coming Back After Over 20 Years appeared first on HotNewHipHop.

But he’s been making strides big enough to return a mainline stage and perform in front of tens of thousands of people. He made his comeback in this regard last night, serving as the headlining act for night two of Coachella.

However, in true, recent Bieber fashion, he did something completely different for his set. At around the midway mark of his performance, he sat in a chair, with his MacBook sitting in front of him on a table.

For about a half an hour, the “Baby” songwriter perused his older catalog, playing their accompanying music videos. He half-joked with his audience members, asking them, “How far back do you go? Are you really with the sh*t?” as caught by the Los Angeles Times.

Bieber also went on random tangents during this segment, playing memed videos of himself and other iconic clips like “Deez Nutz.” Overall, it was a pretty bizarre way to present his music. As a result, folks online are a tad unsure on how to feel about it.

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What Songs Did Justin Bieber Play At Coachella?

As you’ll see, the comments underneath Kurrco‘s Twitter post about his YouTube Premium set prove this. There are a fair number of people who really dug the change of pace from the usual theatric filled numbers. “Cоachella was absolutely made the right choice by picking him to headline the show. I mean who could’ve thought he’d turn a concert into a YouTube watch party? And this was insane too [freezing emojis],” one fan writes, for example.

On the flip side, some feel Bieber didn’t live up to the hype in the slightest. “Sh*t made me go to sleep,” one disappointed viewer types.

No matter where you fall on this topic, it’s certainly driving a lot of publicity for Coachella. Additionally, it should build some curiosity, good or bad, when Bieber returns to the stage for second weekend on Saturday, April 18.

If you were curious, above is the full set list from his show last night. As you can see, the Canadian pop star played a ton from the Swag album series. But he made sure to include the nostalgic cuts like “Sorry,” “Where R U Now,” “Confident,” and more.

Viral Moments From Justin Bieber’s Coachella Set

Read More: Drew Sidora Must Leave Home Amid Ralph Pittman Divorce

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In eight minutes, Cole missed all five of his shot attempts. He was only able to tally one rebound and an assist, along with a personal foul. It’s led to a lot of jokes, some more light-hearted than others, as well as some optimism that he’ll do better in his next outings.

However, someone who has nothing nice to say whatsoever is DJ Akademiks. The hip-hop commentator reacted to the North Carolina’s highlights, or in this case, lowlights, during his latest livestream.

For eight minutes straight, Ak ruthlessly clowns one of his least favorite artists at the moment. He drops several insults, calling him the “Bronny James of a Chinese league,” dubbing his fans as “losers” for defending him, and labeling him the “water boy for ‘Rush Hour 5.'”

Moreover, he says he’s the guy on the team who’s there for moral support, giving everyone high fives. Deeper into the clip, he posits that Cole is simply too rich and is bored of rapping, suggesting that he’s giving little effort on the court.

Read More: AllStar JR Hints At His Alleged Involvement In The Shooting Of NBA Ben 10

Where Else Did J Cole Play Professional Basketball?

It’s a ruthless roast session for sure and when he’s watching the possessions in which J Cole was a part of, he mostly had a blank stare that defines boredom and disbelief.

If you want to catch every roast, you can watch the clip from joebuddenclips above.

Overall, it’s been a rough few weeks for the superstar rapper. His media tour has been under much scrutiny, with lots of cringe-worthy statements, particularly about the Drake and Kendrick Lamar beef. That’s something that Akademiks also had a field day with.

He may have more low-hanging fruit to grab in the coming days when J Cole hits the hardwood again for the Nanjing Monkey Kings over the next week or so.

Perhaps some of the extra criticism comes from the fact that he’s got professional basketball experience. It’s not a lot, but he does have it. In 2021, he played for the Rwanda Patriots who participate in the Basketball Africa League. Then, in 2022, he joined the Scarborough Shooting Stars of the Canadian Elite Basketball League for a brief stint.

Read More: Offset’s Mom Speaks Out Amid His Recovery

The post DJ Akademiks Rips J Cole Apart For His Rough CBA Debut appeared first on HotNewHipHop.

Moreover, he will now be able to roam around the upstairs of their home to help the kids get ready. During their split, Pittman’s been living in the basement. This also means that he will be able to live in the house by himself.

In addition, him and Sidora will still be co-parenting. Their two children are son, Machai, who’s 10, and their eight-year-old daughter, Aniya.

Until Sidora leaves the home, which resides in Georgia, the ex-couple will split the living costs and other household expenses. The last bit of the ruling states that she will have time with their children on alternating weekends during the school year.

In a tweet from this afternoon, Sidora addressed this public divorce update on her Twitter.

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When Did Drew Sidora & Ralph Pittman Split?

She writes, “Good morning. Some details regarding my divorce have recently become public, although the process is not yet finalized. During this time, Ralph and I are committed to co-parenting and doing what’s best for our children.”

She continues, “While certain things are beyond my control, my focus remains on showing up every day as the best mother I can be. Living in the public eye comes with challenges, but I’m choosing to move forward with grace, growth, and intention. My children are my priority, and I’m committed to leading with love, peace, and positivity. There is no ill intent toward anyone just a continued focus on healing, evolving, and becoming the best version of myself.”

For those wondering, Sidora and Pittman married in 2014. They then revealed they were going their separate ways in March 2023, meaning they were together for nine years.

Even though divorces are hard in general, this one sadly hasn’t been all that civil. Sidora has described the entire process as “long and extremely messy.” Moreover, in past court filings she accused Pittman of being a “serial cheater and adulterer.”

Read More: Offset Claims He Spent $12 Million On Gifts For Cardi B

The post Drew Sidora Must Leave Home Amid Ralph Pittman Divorce appeared first on HotNewHipHop.

She begins, “I don’t typically address things about my son on social media. I learned a long time ago that facts rarely survive the internet, and I refuse to feed that machine… But today, I have to speak.”

“Six days ago, my son was shot. Four days later, he was released from the hospital. Last night, he was on a stage doing what he loves to do. He is a miracle walking,” Latabia added. “That is God’s grace, that is God’s mercy.”

She concluded by deeply thanking everyone for their love and concern for her and in general. “To every person who reached out, prayed, called, text, or sent a message, thank you. If I haven’t responded to you directly, please know it was not intentional. Your kindness meant everything to me. We love Kiari, we love all of you.”

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Offset also recently spoke out, doing so after being released from a Florida hospital on April 10.

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Offset & Cardi B Tensions

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Taking to his Instagram the hitmaker said, “Thank you to everyone who’s checked in on me and showed me love! I’m good… but I’m planning to be better! I’m focused on my family, my recovery, and getting back to the music… realizing that life is made up of quiet wins and loud losses…. Life’s a gamble and I’m still playing to win – $ET.”

But this isn’t the only matter he’s addressed recently. His tensions with his estranged wife, Cardi B, have come back up to the surface. One of the femcee’s fans alleged that she staged any gift openings and that ‘Set never could afford lavish presents for her due to his alleged gambling addiction.

She denied that claim, while sort of throwing some shade her ex’s way. “NEVER… I’m never the type to do lame sh*t like that. There was no money problems when I was regulating,” she said on Twitter.

Offset fired back, claiming that he was spending like crazy on her. “I spent 12 million. On her,” he stated.

Read More: Kevin Durant’s New KD 19 PE Is A Tribute To Jordan’s Final Game

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