Ray signed an official partnership with Adidas back in October 2025. That deal eventually led to this personal colorway with Harden’s signature line.

The shoe uses a bold Beam Pink finish across most of the upper. “RUEI” lettering runs across the left shoe in bold white text. The right shoe features a scattered star graphic across its outer panel. Clean white Adidas branding appears throughout both sneakers as well.

Custom insoles inside each shoe feature Ray’s likeness as a personal touch. A limited batch of only 50 pairs released early at Fanatics Fest. Fans who couldn’t grab one will have another shot later this year. A wider release is expected sometime during Fall 2026.

This collaboration blends two very different worlds within sneaker culture. Streamers rarely get tied to signature basketball shoes in this way. Ray’s rise in Chinese-language streaming helped fuel this crossover moment.

It also shows how far creator partnerships have grown across sportswear brands. For now, sneaker fans will keep watching for more release details. Official pricing and full release information haven’t been shared yet.

Read More: Drake, Yeat, Sexyy Red Spotted In Nike’s World Cup Final Box

Ray Asianboy x Adidas Harden Volum 10 “RUEI”

This colorway centers on a vivid Beam Pink shade across the entire shoe. Off White and Lucid Pink accents help balance out that bright base. The “RUEI” text takes up most of the lateral panel on the left shoe.

The branding ties directly back to Ray’s personal streaming and content name. Meanwhile, the right shoe swaps text for a scattered constellation of stars. That design choice adds visual balance between both sides of the pair. Adidas kept its usual branding minimal, letting the personal details stand out more.

Since Ray became the first streamer with a public PE, expectations are high. Sneakerheads and streaming fans alike will likely watch this release closely.

Read More: Maduka Okoye Accused Of Cheating With Men & Women After Going On Date With Cardi B

The post Ray Asianboy Just Made Sneaker History With Adidas & James Harden appeared first on HotNewHipHop.

Release Date: July 17, 2026

Genre: Hip-Hop

Tracklist for I’ll Believe It When I See It

1. Shuey Got A Job
2. Burning Spoons
3. vbucks
4. One More Day
5. Cupcake
6. World Champ
7. Rollie
8. Scale
9. Back on Oxygen
10. Unnecessary
11. Ciara Come Home
12. Drown

The post I’ll Believe It When I See It – Album by Dave Blunts appeared first on HotNewHipHop.

NBA guard Devin Booker and rising prospect AJ Dybantsa attended as well. Rising UK artist EsDeeKid rounded out the group inside Nike’s space.

Drake spent part of the evening hanging with Sexyy Red at the match. Both were seen laughing together in photos shared from the stadium. Wembanyama attended alongside NBA veteran James Harden during the final.

Tennis star and Spaniard Carlos Alcaraz was also present, though tied to a different moment. He helped present the World Cup trophy before kickoff began. That presentation came through a Louis Vuitton trunk unveiling.

Nike’s guest list added to an already massive celebrity turnout. Musicians, actors, and athletes from several industries filled the stadium. The event marked the first-ever World Cup Final held in the United States.

Nike’s presence tied directly into its broader World Cup marketing push this year. That campaign has featured athletes and musicians from across the brand’s roster. Seeing so many names gathered in one suite wasn’t surprising, given that reach. It reflected how central Nike has been throughout this tournament.

Read More: Kendrick Lamar’s Next Song Now Has A Snippet: Listen

Nike’s Box At The World Cup

Nike’s involvement in this World Cup stretched way beyond a single suite appearance. The brand ran a global campaign built around athletes representing seven different countries.

Drake’s NOCTA line played a role in that push through Canada’s entry. Other names, like Wembanyama, have been tied to Nike’s ongoing Atelier collections this year. That platform has already produced pieces for tennis and soccer stars alike.

Devin Booker is one of Nike’s most visible basketball signature athletes as well. His Book line continues to get frequent colorway updates throughout the year. Seeing this mix of musicians and athletes together wasn’t purely coincidental.

Nike has leaned heavily into crossover marketing between sports and music lately. The World Cup Final gave the brand one more high-profile stage. It’s a fitting cap to a tournament Nike invested heavily in.

Read More: Drake Loses A Fortune On The World Cup Final

The post Drake, Yeat, Sexyy Red Spotted In Nike’s World Cup Final Box appeared first on HotNewHipHop.

Release Date: July 17, 2026

Genre: Hip-Hop

Album: N/A

The post Quiet On The Creek – Song by Saucy Santana appeared first on HotNewHipHop.

Well, according to TMZ, it seems as though the two agree. A video of the two dining at a restaurant in Venice, Italy, surfaced online. Both seemed to be having a good time, sitting on the same side of the table.

Read More: Future “The Real Me” Review

Maduka Okoye and Cardi B Get To Know Each Other

However, the good times did not last long, as Okoye’s ex, Jelicia Westhoff, took to social media with some serious allegations against the soccer star. It was here that she claimed he was physically abusive and a cheater. Furthermore, she accused Okoye of being a deadbeat father to their three-year-old son.

“I made you! No one knew who you was,” Westhoff wrote. “And instead of loving us, you beat me, cheated on me with men and women. You’re a f demon who tried to destroy my life.”

Westhoff also went on to say that Okoye is hiding his sexuality and that he cheats with both men and women.

“You was cheating on me with everything…” she continued. “I did everything what a woman could do for you because I loved you, until I found out that you liked both sides. You’re so open with who you’re dating and speaking to. Let’s also be open about your sexuality.””

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Okoye has not responded to these allegations at this time. Meanwhile, Cardi B has yet to comment on the status of this relationship. It is still unclear if this is just a blossoming friendship or something romantic.

We will continue to bring you updates as they become available.

Read More: JAŸ-Z Isn’t The Hypocrite You Think He Is

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There have been rumblings that Lamar could drop something this year, although that seems unlikely. If he does drop an album, it would likely be a surprise release, just like GNX. However, we do know that he has a song on the horizon. DJ Dahi is dropping a new album on August 28. Recently, we got a new song from Dahi with Childish Gambino.

Now, courtesy of Gambino, we have a snippet of Dahi’s upcoming collaboration with Lamar and Amber Mark. The song is called “How To Pray,” and it was showcased on Childish Gambino’s GILGA Radio.

Read More: JAŸ-Z Isn’t The Hypocrite You Think He Is

Dahi x Kendrick Lamar x Amber Mark

It doesn’t appear as though this song will be released as a single. Instead, it is likelier to drop alongside the album on August 28. Quite frankly, this is probably for the best. It will encourage fans to tap into the entire album, as opposed to simply engaging with one single.

As for Lamar’s performance on this track, it appears as though he is looking to employ a new vocal philosophy. His flow sounds focused on the track, and he sounds different than his usual self. Meanwhile, the production sounds smooth, with Amber Mark putting in a gorgeous performance.

Dahi and Kendrick have done some significant work together in the past, so fans have high expectations. Next month, we will get a better sense of just how good this upcoming collab will be.

Read More: Future “The Real Me” Review

The post Kendrick Lamar’s Next Song Now Has A Snippet: Listen appeared first on HotNewHipHop.

For instance, on Saturday, he revealed that he bet a total of $1.5 million on the World Cup Final between Spain and Argentina. Drake put his money on Argentina, seeing as though they were the underdogs. He also wagered that they would win in regulation time, which increased his potential winnings multiplier to 3.45.

However, things did not work out for the famous artist. Instead, his wager came up exceptionally short. Argentina was unable to put up much of a fight, with zero shots on goal the entire game.

In the end, Argentina was able to push the game to Extra Time thanks to some superb goaltending. That said, Spain’s attack was too much to handle, and the defending champs fell by a score of 1-0.

Read More: JAŸ-Z Isn’t The Hypocrite You Think He Is

Drake Makes A Bad Bet

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Drake’s bet wasn’t even close to coming true. Once again, he has cursed another team, all while losing seven figures in the process. If it weren’t for his obligations to Stake, you have to wonder if he would continue subjecting himself to this kind of monetary torture.

As for the World Cup Final, it was one of the worst in a long time. Argentina didn’t come to play, and Spain played with their food for far too long. It was a horror show for the fans, and the political spectacle that followed suit was something very few actually cared for.

Had the World Cup ended at the Group Stage, one could make the argument that this was one of the greatest ever.

Read More: Future “The Real Me” Review

The post Drake Loses A Fortune On The World Cup Final appeared first on HotNewHipHop.

That included a polo, denim shorts, socks, sunglasses, and even his earpiece. His guitar strap also came branded through the SKYLRK partnership. On his feet, he wore the Matter Daddy sneaker in a new “Latte” colorway.

The shoe remains unreleased to the public at this point. A previous SKYLRK footwear drop in June sold out almost immediately. Ahead of the performance, Bieber opened a five-day pop-up shop in New York City.

That activation ran through from July 16th to July 20th. It gave fans in town for the World Cup a chance to shop early. This wasn’t Bieber’s first big fashion moment this year either. He also wore SKYLRK pieces throughout his Coachella performances back in April.

The festival run reportedly brought in millions in merchandise sales. The halftime show itself featured a packed, star-studded lineup. Madonna, BTS, Shakira, and Burna Boy also performed during the segment.

It marked the first-ever halftime show held at a World Cup Final. Bieber’s SKYLRK moment added another chapter to the brand’s growing visibility. It continues a pattern of blending music, fashion, and his own label.

Read More: Mikal Bridges Laces Up A Rare Tiffany x Nike Collab

Justin Bieber SKYLRK Matterdaddies

The Matter Daddy sneaker is one of several styles under SKYLRK’s footwear lineup. This particular pair used a low-top build finished in a light “Latte” tone. SKYLRK socks bunched around the ankle, matching the brand’s usual styling.

Dark sunglasses from the brand’s “Speed Demon” line completed the look. SKYLRK also built custom pieces specifically for this performance. That included Bieber’s earpiece and guitar strap, both carrying SKYLRK branding.

The brand has grown quickly since its quiet 2025 launch. Early products included futuristic slides and a 3D-printed sneaker made with Zellerfeld. This latest sneaker adds another unreleased style to that expanding catalog.

Performances like this one give SKYLRK visibility wayy beyond typical retail marketing. It’s become a consistent part of how Bieber presents the brand publicly.

Read More: OBJ Rocks Victor Victor x Nike Air Force 1 At World Cup Final

The post Justin Bieber Debuted A New SKYLRK Sneaker At The World Cup appeared first on HotNewHipHop.

This red colorway is the newest addition to Steven Victor’s ongoing collection. It follows earlier releases in black and yellow, plus a separate red pair worn by LeBron James. Each colorway sticks to the same simple, single-tone approach.

A small dog head logo appears on the heel of every pair. White laces, a white Swoosh, and a white midsole tie the design together. Victor Wembanyama debuted the very first colorway in this collection earlier this year.

Since then, several athletes and public figures have been spotted in different pairs. OBJ’s appearance adds another name to that growing, unofficial rollout. He attended the event alongside his son, who wore an Argentina jersey.

The stadium setting suggested a big turnout tied to World Cup festivities. Nike hasn’t confirmed a wider release date for this specific colorway yet. Other pairs in the collection are expected sometime around Fall 2026.

For now, sightings like this keep building anticipation before any official drop. It also shows how far this collaboration has traveled across different circles. From basketball to football, the shoe keeps finding new audiences.

Read More: First In-Hand Images Of The Air Jordan 4 Retro “White Laser” Surface

OBJ’s Victor Victor Air Force 1

The Victor Victor collection uses the Air Force 1 ’01 shape as its base. That silhouette offers a slightly slimmer toe than the standard version. Each colorway keeps branding minimal, aside from the small heel logo.

White accents, including the laces and midsole, appear across every pair so far. It’s the consistency that makes each new release easy to identify at a glance. OBJ’s red pair matches the tone of an earlier version worn by LeBron.

Still, small material differences may separate the two red releases. Steven Victor has kept most details about the line’s release plans private. Athletes wearing early samples has become the main way fans learn about it. Each new sighting adds another piece to the puzzle before any real launch.

Read More: Mikal Bridges Laces Up A Rare Tiffany x Nike Collab

The post OBJ Rocks Victor Victor x Nike Air Force 1 At World Cup Final appeared first on HotNewHipHop.

He paired the sneakers with black sweatpants, a black tee, and a cap. This collaboration first released back in March 2023 as Tiffany’s debut sneaker. Nike and Tiffany & Co. worked together on the design.

The shoe uses a black suede upper with subtle luxury touches throughout. A Tiffany Blue Swoosh runs along the side of each shoe. The tongue features Tiffany’s cursive branding above a soft leather lining.

A sterling silver piece sits on the heel, adding a premium detail. Extra laces came included in yellow, white, and Tiffany Blue. Everything shipped inside a co-branded Tiffany Blue box at release.

The shoe drew inspiration from “Breakfast at Tiffany’s” and its opening scene. It also nodded to the Air Force 1’s roots in New York City. That connection tied both brands back to their shared New York identity.

Fanatics Fest brought Bridges into a much more relaxed setting than usual. Wearing a well known collaboration fit right into that laid-back appearance. It’s a small detail, but one longtime sneaker fans clearly noticed.

Read More: First In-Hand Images Of The Air Jordan 4 Retro “White Laser” Surface

Mikal Bridges At Fanatics Fest

This Air Force 1 leans on subtle details rather than bold branding. Premium black suede forms the base of the entire upper. The Tiffany Blue Swoosh stands out as the shoe’s most recognizable feature.

Silver hardware on the heel nods to Tiffany’s long history with sterling silver. The heel piece includes laser-etched branding tied to both companies. Inside, a black leather lining keeps the design consistent throughout. Multiple lace options let wearers switch up the shoe’s overall look.

The collaboration marked Tiffany’s first-ever sneaker release with any brand. It also became one of Nike’s more talked-about luxury team-ups in recent years. Since its 2023 release, the shoe has remained a popular pickup among collectors. Seeing it worn casually, like Bridges did, keeps that popularity visible.

Read More: Future “The Real Me” Review

The post Mikal Bridges Laces Up A Rare Tiffany x Nike Collab appeared first on HotNewHipHop.