The person in the clip makes one thing very clear. “This not the regular one neither,” he says while flexing the pair. That line alone sent the internet into a spiral. It strongly suggests these are early samples, not the final retail version dropping later this month.

It’s a classic hype-building move done in the most lowkey way. No fancy studio setup, no polished campaign content. Just a phone camera, a grassy patio, and a pair of heat on feet. That kind of organic flex hits different than any official marketing could.

The shoe itself looks aggressive and vibrant in the clip. Kelly green suede dominates the upper against sharp black accents. Travis Scott’s signature reversed Jumpman logo sits on the ankle strap. The whole silhouette has that chunky, retro basketball energy that Travis does so well.

Read More: Fragment Design Puts Its Stamp On The Nike Book 2

Travis Scott x Jumpman Jack “Green Spark”

The Travis Scott x Jordan CJ1 T-REXX “Celtics” is one of the boldest colorways from this collaboration. The shoe is built on a chunky retro basketball silhouette that feels both nostalgic and modern.

Vibrant Kelly green suede covers most of the upper, making it impossible to miss. Black accents appear throughout, creating sharp contrast against all that green. Travis Scott’s signature reversed Jumpman logo sits on the ankle strap as a subtle flex.

The outsole matches the green upper, keeping everything cohesive and loud. Earthy textures add depth to the overall construction.

Retail price is set at $205 when it officially drops. Further, make sure to mark March 28th on your calendar and stay ready. Overall, this one is going to move fast.

Read More: Spike Lee Off Rocks White x Air Jordan 4 At The 2026 Oscars

The post Travis Scott’s Team Already Flexing The Jordan Cactus Jack “Celtics” appeared first on HotNewHipHop.

Sole Retriever reports that the Fragment x Nike Book 2 will be released on March 19th, 2026.

The shoe arrives in an all-black colorway that looks incredibly clean. A chrome mirror Swoosh sits on the midfoot and immediately steals your attention. Fragment’s signature lightning bolt logo appears on the lateral side panel. Also the heel reads “Chapter Two,” nodding to this next phase of the Book line.

The packaging is just as cool as the shoe itself. A bold blue box with the “BOOK” logo flipped backward houses the pair. Small details like that show how seriously both sides took this collaboration. Nothing about this release feels rushed or thrown together.

What makes this even bigger is the wider picture developing with Fragment and Nike. The two are also teaming up on the Nike Mind. Overall Fragment and Nike could be building toward a much larger multi-shoe partnership.

Read More: Spike Lee Off Rocks White x Air Jordan 4 At The 2026 Oscars

Fragment x Nike Book 2

The Fragment x Nike Book 2 is Devin Booker’s second signature shoe reimagined through Hiroshi Fujiwara’s lens. The entire upper is dressed in black, using a mix of nylon, leather, and textured materials throughout.

Further the standout detail is the chrome mirror-finish Swoosh, which reflects light and breaks up the blacked-out look perfectly. Fragment’s iconic lightning bolt branding sits quietly on the side, keeping things understated.

“Chapter Two” is printed on the heel, which feels like both a basketball and design reference. The blue shoebox adds another layer of care to the overall package. This is a performance basketball shoe built with a collector’s sensibility, and that combination rarely misses.

Also, the retail price of these will be $150 when they drop.

Read More: The Air Jordan 3 Has A New Look Just In Time For Easter

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Lee wore the Off-White x Air Jordan 4 “Sail” to the Oscars. These are technically a women’s sneaker, originally released back in 2020. Spike didn’t let that stop him for even a second. He made them work completely, and the fit was undeniable.

The shoes paired perfectly with his white wide-leg trousers. The creamy, tonal colorway blended seamlessly into his overall look. Nothing about the choice felt forced or out of place. It felt intentional, confident, and very Spike Lee.

This isn’t the first time Lee has made sneaker headlines at a major event. He has a long, well-documented love for Jordan Brand specifically. His history with the brand dates back to the original Air Jordan commercials with Michael Jordan. Wearing a Virgil Abloh collaboration to the Oscars felt like a full-circle moment.

The Off-White x AJ4 is one of the most coveted sneakers from that entire collaboration era. Resale prices have stayed elevated since the original drop. Seeing them on a red carpet in 2025 proves great sneakers never go out of style.

Read More: The Air Jordan 3 Has A New Look Just In Time For Easter

Spike Lee At Oscars 2026

The Off-White x Air Jordan 4 “Sail” originally released in 2020 as part of Virgil Abloh’s ongoing Nike collaboration. It was a women’s exclusive release, which made Spike Lee’s Oscars choice even more interesting.

The shoe features a soft, creamy sail-colored upper built from a mix of mesh and suede materials. Signature Off-White details are everywhere, including the iconic “SHOELACES” text on the laces and handwritten script on the side panel.

A translucent Air unit sits beneath a gum-toned outsole. The overall look is deconstructed and intentionally raw, which is pure Virgil. It’s a sneaker that blurs the line between fashion and footwear beautifully.

Read More: Jordan Brand Just Dropped Brazil’s 2026 World Cup Away Kit

The post Spike Lee Off Rocks White x Air Jordan 4 At The 2026 Oscars appeared first on HotNewHipHop.

Sneaker Bar Detroit reports that the Air Jordan 3 “Easter” is going to release on March 28th, 2026.

The colorway is soft, clean, and perfectly timed for spring. A creamy white tumbled leather upper sets the foundation for everything. Pastel green elephant print detailing wraps the toe box and heel. The combination instantly reads Easter without being too loud or costume-like.

Pink plays a key supporting role throughout the entire design. The outsole comes in a soft pink that ties the look together. The Nike Air branding on the heel is rendered in the same tone. Even the midsole gets in on the action with subtle cream and light blue touches.

This isn’t the first time Jordan Brand has done a seasonal Air Jordan 3. But this version feels especially refined compared to past Easter releases. The materials look premium and the color balance is spot on. It walks the line between wearable and collectible perfectly.

Read More: Jordan Brand Just Dropped Brazil’s 2026 World Cup Away Kit

Air Jordan 3 “Easter” Photos

The Air Jordan 3 “Easter” is one of the cleaner seasonal releases Jordan Brand has put out in years. The shoe builds on the AJ3’s classic tumbled leather construction with a soft off-white base.

Pastel mint green elephant print covers the toe and heel overlays, adding texture without overwhelming the look. A pink outsole grounds the whole design and pulls every color together naturally.

Light cream and blue tones appear throughout the midsole, giving it a layered, candy-like finish. The heel tab features the iconic Nike Air branding in matching pink. It’s subtle, seasonal, and genuinely wearable well past Easter weekend.

Air Jordan 3 “Easter” Price

Full family sizing makes it easy to keep the whole household laced in one of spring’s best drops.

Also, the retail price of the Air Jordan 3 “Easter” will be $215 when they drop.

Read More: Ex-Adidas Executive Reveals Wild Yeezy Boost 350 “Cream White” Numbers

The post The Air Jordan 3 Has A New Look Just In Time For Easter appeared first on HotNewHipHop.

Garcia has made various social media videos breaking down certain Drizzy lyrics to his girlfriend. His latest Instagram post (the one the OVO mogul saw) features him dissecting the following bar on “Family Matters” to his partner: “Rakim talking s**t again / Gassed ’cause you hit my BM first / N***a, do the math, who I was hitting then?” This refers to A$AP Rocky bragging about being with the mother of Adonis first and The Boy’s previous fling with Rocky’s wife Rihanna.

The Toronto superstar caught wind of this video, and sent Garcia a special DM that the fan later shared on his IG Story, as caught by Kurrco on Twitter. “New breakdowns coming Dylan,” he wrote.

Many fans might assume this is just a wholesome show of love from an artist to their fan. But with a lot of speculation around Aubrey Graham right now, things can never be so simple.

Read More: Domani Has Always Been An Underrated Force In Hip Hop

When Will Drake Drop ICEMAN?

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A post shared by Dylan Garcia (@dylangarcai)

Some fans might interpret this as a tease concerning Drake’s upcoming album ICEMAN. Many die-hards understandably believe that the LP will be full of subliminal lyrics, potential disses, and many dense bars to break down. He hasn’t officially confirmed a release date yet, but some Internet sleuths believe it may drop on April 17. That’s just a theory off of a random IG Story post, though, so don’t get your hopes up.

Back to this Instagram video, Dylan Garcia could’ve probably spent three hours explaining all of Drake’s referenced beefs on the song to his girlfriend. “Family Matters” is mainly a Kendrick Lamar diss, but it also sent shots at Rick Ross, The Weeknd, Metro Boomin, and more.

Is this an indication of what’s to come or just a fan getting love from their fav? Either way, it’s pretty heartening to see.

Read More: Who Is James Broadnax? The Texas Death Row Inmate Travis Scott & Young Thug Are Fighting To Save

The post Drake Shows Love To Fan Who Explained Drizzy’s Beefs To His Girlfriend appeared first on HotNewHipHop.

The away jersey ditches the traditional yellow and goes dark instead. A deep navy base sets the tone for the entire design. Bold blue graphic streaks run vertically across the shirt’s surface. The pattern gives the kit serious energy without feeling overdone.

Gold details bring the Brazilian identity into the darker colorway perfectly. The Jumpman logo sits on the left chest in a striking gold tone. Five gold stars sit above the CBF crest, representing Brazil’s World Cup titles. It all comes together in a way that feels premium and intentional.

The full collection goes beyond just the match jersey. Lifestyle pieces, shorts, and warm-up gear are all part of the drop. The campaign imagery featured players like Vinicius Jr. looking locked in. Kids’ versions of the collection were also included in the launch.

Jordan Brand has been pushing the boundaries of soccer kit design. This kit proves that football and sneaker culture can truly coexist. Brazil heading into a home-continent World Cup in this kit is a statement. The drop is live now across Nike and select retailers.

Read More: Ex-Adidas Executive Reveals Wild Yeezy Boost 350 “Cream White” Numbers

Jordan Brand Brazil FC Jersey

The Brazil 2026 World Cup away kit by Jordan Brand is one of the boldest international jerseys in recent memory. It moves away from the classic yellow and leans into a dramatic dark navy base.

Bright blue streaks cut vertically through the fabric, creating a sharp, electric visual effect. Gold detailing on the Jumpman logo and CBF crest ties back to Brazil’s iconic colors.

The five gold stars above the badge are a proud nod to the country’s five World Cup championships. The shorts mirror the jersey’s graphic pattern and carry the same Jumpman branding.

This kit blends football heritage with streetwear energy in a way few national kits ever have.

Read More: Playboi Carti To Team Up With Under Armour

The post Jordan Brand Just Dropped Brazil’s 2026 World Cup Away Kit appeared first on HotNewHipHop.

DJ Akademiks caught a clip of the altercation on Instagram. In it, Wack is arguing with security guards outside of the venue, as they apparently were not letting him in yet. Instead, one of the guards said they would bring N3on in first, which the executive took issue with. “N3on ain’t more important than me, respectfully,” he said.

In the meantime, the streamer was just waiting behind for the security guards to direct him to come forward. Of course, everyone was able to get in at the end, so nothing alarming or combative happened. Still, it’s kind of wild to see when you consider their differing positions. Wack is one of the boxers’ managers, whereas N3on is just a streamer. Still, there’s not a lot of context here to explain what was actually happening.

Read More: Domani Has Always Been An Underrated Force In Hip Hop

Did Blueface Win His Fight?

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A post shared by DJ Akademiks (@akademiks)

Sadly, Wack 100’s client Blueface did not win yesterday. He lost by unanimous decision in his boxing match against Chibu, which he and many other fans felt was a robbery. Many others disagree, though.

“Adin, you know damn well you ain’t gon’ lose your own money on your own fight card,” the California rapper told Adin Ross after the fight. “I definitely wasn’t unanimous decision. I give it four to two. But hey, shout out to Brand Risk… I probably won’t get back on Brand Risk because you’re tampering with the bets.” “I’ll definitely never fight on Brand Risk again,” he said on a livestream shortly after. “Just based on Adin’s business skills.”

As such, it seems like it was a tough night for both associates. Wack 100’s management of Blueface has come under scrutiny before, but nothing like this had ever really happened. The viral moment might give Wack a chip on his shoulder next time he tries to get into a venue.

Read More: Who Is James Broadnax? The Texas Death Row Inmate Travis Scott & Young Thug Are Fighting To Save

The post Wack 100 Got Heated While Struggling To Get Into Blueface’s Boxing Match appeared first on HotNewHipHop.

This wasn’t even the shoe’s first release. It was the third restock of the same colorway. Most sneakers struggle to sell out once, let alone three times. The “Cream White” somehow kept demand sky-high across every drop.

The numbers were staggering by any standard. Selling 1.4 million pairs in one day is virtually unheard of. Even major Nike releases rarely touch those figures. Kanye West and Adidas had built something truly powerful together.

Wexler shared the data publicly, giving fans rare insight into Yeezy’s business scale. The sneaker industry took notice immediately. No single colorway had ever generated that kind of volume so consistently. The Yeezy brand had officially crossed into a different league entirely.

The “Cream White” wasn’t a limited release either. Adidas made millions of pairs intentionally available to the public. That decision alone challenged everything the sneaker world thought it knew about hype. Scarcity had always driven demand, yet this shoe proved otherwise.

A widely available Yeezy still broke records. It showed the brand’s pull went far beyond exclusivity. Kanye’s influence was converting casual shoppers into buyers at a massive scale. The Yeezy Boost 350 V2 had become bigger than sneaker culture itself.

Read More: Adidas Files Major Lawsuit Against Sole Retriever Over Leaks

Jon Wexler Reveals Adidas Numbers

The Yeezy Boost 350 V2 “Cream White” is one of the cleanest sneakers ever made. The shoe is covered almost entirely in a soft, off-white knit material. There are no bold colors or loud graphics anywhere.

A thin, translucent stripe runs along the side, adding subtle detail. The sole unit is a matching cream color, keeping everything perfectly cohesive. The Boost cushioning underneath makes them incredibly comfortable to wear.

That combination of simplicity, comfort, and exclusivity is exactly why demand never died. Few sneakers have ever balanced wearability and hype so effortlessly.

The “Cream White” remains one of the most universally liked Yeezy colorways ever released.

Read More: Playboi Carti To Team Up With Under Armour

The post Ex-Adidas Executive Reveals Wild Yeezy Boost 350 “Cream White” Numbers appeared first on HotNewHipHop.

“Dj phat got his SoundCloud deleted in March 2020 because he sent a 15 year old boy nude pictures of his sister,” she alleged. “Cant sue me when ur broke. Cant sue me when its true. Dj phat woke up in his own s**t bc he was so backed up from sipping lean. This is a fact. Cant sue me cuz ur broke cant sue me when its true.” Some reports suggest that this is the daughter of Manny Pacquiao. However, no official information indicates that this is the case.

Via Twitter, it seems like Phat responded. “I think mfs need the clout more than me .. don’t give a f**k bout none of this s**t,” he tweeted today (Sunday, March 15). “I’ll keep my thoughts 2 myself lol idk who dat is,” Phat added while replying to another user. It seems like he and Honey had already fought on the social media platform before, so this is a massive escalation of that tension.

Read More: Domani Has Always Been An Underrated Force In Hip Hop

Who Is DJ Phat?

For those unaware, DJ Phat is a host, music industry voice, and of course, a DJ in the underground known for his work with Nettspend and many others. He faced grooming allegations before regarding that dynamic. Phat also gained notoriety for breaking records like Tay-K’s “The Race.”

As for Honey, she is a social media influencer and content creator with a large following, and she hasn’t really addressed the situation any further. However, she did tweet “Moral of the story: U can’t pick on and mess with the last person on yo corner” after she made these allegations.

We will see if this devolves into a more serious confrontation or issue as fans online continue to react. It seems like DJ Phat denied the allegations against him and will most likely brush them off for the foreseeable future. In any case, it’s a dark moment for Phat that many fans want answers for after previous allegations surfaced.

Read More: Who Is James Broadnax? The Texas Death Row Inmate Travis Scott & Young Thug Are Fighting To Save

The post DJ Phat Hit With Harrowing Grooming Allegations From Twitch Streamer appeared first on HotNewHipHop.

“I made this record and I sent it off to my engineer,” the Vallejo artist remarked before going into the track. “He say, ‘Man, you probably shouldn’t put this out… You talking about Epstein, it’s a lot of s**t going on.’ And I said, ‘Thank you for calling me. I’m finna drop this.’ That’s exactly why we need it. ‘Cause everybody sit and be silent. And the goal of an artist is to express the times, and say all the things that nobody else wants to say or knows how to say.”

Why the ruckus? Because the independently-minded artist name-dropped the aforementioned Jeffrey Epstein, Donald Trump, and Adolf Hitler, calling them “heaven-sent” alongside Malcolm X, Martin Luther King Jr., and Ye, formerly known as Kanye West. He said he’s not perfect, just like “the President,” and explained his intentions with the verse while responding to a critic.

“what do y’all think I’m saying in this song?” LaRussel wrote. “Is it the truth that’s bothersome or is it what YOU think I’m saying? I’m saying every human was made by God. Even the evil ones. Even the n***as going to hell alongside some of yall uncles, daddies, and favorite rappers.”

Read More: Domani Has Always Been An Underrated Force In Hip Hop

LaRussell’s Lil Wayne Take

Of course, this isn’t LaRussell’s first brush with virality. He recently explained why he thinks Lil Wayne doesn’t have a lot of substance in his music. This led many fans to call him out and argue against this perspective, which he explained further on social media.

Fan Reactions

When it comes to this new song, though, folks are even less charitable. We will see if LaRussell officially drops this at any point or if he continues to discuss the backlash to the track. Either way, it seems like he knows exactly the kind of reaction he’s getting from moments like this, and seems committed to pushing forward.

Read More: Lil Wayne Is The Most Influential Rapper Alive – LaRussell Just Outlined Why It’s Complicated

The post LaRussell Gets Torn Apart Online For New Song Referencing Jeffrey Epstein appeared first on HotNewHipHop.