HotNewHipHop https://www.hotnewhiphop.com/ The Latest Hip Hop News, Songs, Rap Albums & Music, Gossip & Entertainment News, Sneaker Releases, Sports News, TV & Movies, Interviews, Culture & more Mon, 14 Sep 2026 02:12:33 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 Timothee Chalamet Rocks A Supreme x Wu-Tang Clan Camp Cap https://www.hotnewhiphop.com/1009560-timothee-chalamet-supreme-x-wu-tang-clan-gore-tex-cap-streetwear-news Mon, 14 Sep 2026 03:12:00 +0000 https://www.hotnewhiphop.com/?p=1009560 Timothee Chalamet wore the Supreme x Wu-Tang Clan GORE-TEX Camp Cap that also features artwork from Triumph.

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Timothee Chalamet wore the Supreme x Wu-Tang Clan GORE-TEX Camp Cap during a recent hike. The cap comes from Supreme’s Fall/Winter 2025 collection, released back in October. It retailed for $68 at launch.

The design pulls its graphic straight from Wu-Tang Clan’s Triumph album artwork. That imagery covers the entire cap in a swarming bee over warm orange and yellow tones. A small black Supreme box logo sits front and center on the crown.

GORE-TEX branding runs along the side panel in bold white lettering. The cap is built from waterproof, breathable GORE-TEX 3-layer poly. Taped seams and a mesh drop lining round out the construction underneath.

This piece was part of a larger Supreme x Wu-Tang Clan capsule. That collection included a GORE-TEX shell jacket, cargo pant, hockey jersey, hoodie, beanie, and even a RZA Meissen mug and tray. A Wu-Tang branded skateboard also released as part of the drop.

This isn’t Chalamet’s first time reaching into that same capsule either. Back in April, he was spotted in Miami wearing the collection’s RZA Tee, featuring RZA’s portrait on the chest and “Protect Ya Neck” written across the back.

Read More: Shareef O’Neal Previews More New SHAQ Brand Styles At NYFW

Timothee Chalamet Supreme x Wu-Tang Hat

Triumph originally appeared on Wu-Tang Clan’s 1997 album Wu-Tang Forever. The track remains one of the group’s most celebrated posse cuts, featuring verses from nearly every member. Using its artwork for a camp cap ties the collaboration directly to a specific, beloved piece of hip-hop history.

Supreme has worked with Wu-Tang Clan before, but rarely built out a collection this extensive. Pulling in performance materials like GORE-TEX gave the capsule a functional edge beyond typical streetwear branding. That combination helped the collection stand out within Supreme’s broader Fall/Winter 2025 lineup.

Chalamet has quietly become one of the bigger celebrity voices in streetwear, and this cap is just the latest example. He tends to reach for pieces that feel real rather than picked for the cameras, and returning to the same Wu-Tang capsule months later backs that up.

Overall for Wu-Tang fans and Supreme collectors alike, this collection remains one of the more loaded drops from last year’s lineup.

Read More: Lamar Jackson Rocks Rare All-Supreme Outfit For Week 1

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Shareef O’Neal Previews More New SHAQ Brand Styles At NYFW https://www.hotnewhiphop.com/1009556-shareef-oneal-shaq-brand-sneaker-news Mon, 14 Sep 2026 02:28:00 +0000 https://www.hotnewhiphop.com/?p=1009556 Shareef O'Neal showed off three new unreleased SHAQ Brand sneakers during this past New York Fashion Week.

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Shareef O’Neal used New York Fashion Week to tease his latest work at SHAQ Brand. The lineup includes a black and red zip-front skate shoe, a light purple slip-on, and a tan zip-front pair. No release dates or pricing have been confirmed yet.

The black and red pair leans into a bold, high-top skate shape. A zippered front panel replaces traditional lacing, with elephant print detailing running along the outsole. Blue stitching on the tongue nods to SHAQ Brand’s signature logo mark.

The purple slip-on takes a much more casual approach. Suede paneling wraps the collar, with oversized black laces used more for styling than actual function. A chunky black logo sits on the lateral side for added contrast.

The tan pair shares that same zip-front design language as the black and red version. Orange stitching breaks up the otherwise neutral colorway. Together, the three pairs show a clear stylistic thread running through Shareef’s design work.

Shareef has been credited with several of SHAQ Brand’s newer silhouettes since stepping into a creative leadership role. These NYFW pieces continue building out that expanding lineup.

Read More: Lamar Jackson Rocks Rare All-Supreme Outfit For Week 1

Shareef O’Neal For SHAQ Brand

Shareef officially serves as SHAQ Brand’s creative strategist these days. Shaquille O’Neal has said publicly that many of the brand’s newest designs come directly from his son. That’s a notable shift for a brand originally built entirely around Shaq’s own name and image.

Shareef has described the shoes as “Shaqs” but also “Reefs,” pointing to how he’s blending his father’s legacy with his own creative identity. He’s also brought design experience from his time co-developing the Reebok Engine A, the brand’s first new performance basketball shoe in over a decade.

SHAQ Brand has sold over 470 million pairs of shoes since it launched, built originally around affordability. Shareef’s newer styles lean more toward lifestyle and streetwear than that original budget-basketball approach. It’s a natural next step for a brand looking to reach a younger audience.

With NYFW behind him, more details on these specific pairs should surface as SHAQ Brand moves toward an official release.

Read More: DJ Akademiks Roasts Kendrick Lamar’s “So Good” Collab With Jhené Aiko

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Lamar Jackson Rocks Rare All-Supreme Outfit For Week 1 https://www.hotnewhiphop.com/1009551-lamar-jackson-supreme-x-air-jordan-5-sneaker-news Mon, 14 Sep 2026 01:59:27 +0000 https://www.hotnewhiphop.com/?p=1009551 Lamar Jackson wore the 2015 Supreme x Air Jordan 5 and Supreme's famous Arabic Box Logo tee for his Week 1 game.

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Lamar Jackson pulled up for Week 1 in the Supreme x Air Jordan 5 and Supreme’s Arabic Box Logo tee. Both pieces carry real history behind them. Neither one is new.

The Supreme x Air Jordan 5 originally released back in 2015. It kept things mostly white and clean throughout the upper. “SUP” branding replaced the usual Jumpman text on the midfoot panel, with a small “94” detail on the toe box nodding to Supreme’s founding year.

Red hit the classic shark-tooth midsole detailing. Supreme’s tongue tag swapped in for the usual Jumpman branding at the heel. A translucent outsole rounded out the build, keeping things close to the Air Jordan 5’s original shape.

The Arabic Box Logo tee goes back even further, first dropping in 1996 or 1997. Supreme brought it back for Spring/Summer 2026, releasing it during Week 1 on February 26th. It pairs a white body with Supreme’s signature red box logo, swapping in Arabic script for the usual English lettering.

Jackson stepping out in both pieces together made for a real deep-cut fit. Pairing a decade-old Jordan collab with a nearly 30-year-old tee reissue isn’t something you see from just anyone.

Read More: DJ Akademiks Roasts Kendrick Lamar’s “So Good” Collab With Jhené Aiko

Lamar Jackson’s Supreme x Air Jordan 5

Supreme has leaned into reissuing older box logo variations for a while now. Bringing back the Arabic version specifically taps into one of the brand’s more obscure early releases. Longtime collectors tend to notice pieces like this faster than anything currently trending.

The brand’s Jordan Brand history runs deep too. The 2015 Air Jordan 5 collaboration remains one of the more sought-after entries in that partnership. It’s held resale value well over the past decade, making it a true grail rather than just an old release.

Jackson has built a reputation as one of the NFL’s more plugged-in dressers off the field. Pulling together two pieces this specific, from two different decades of Supreme’s history, backs that reputation up. It’s the kind of fit that rewards people who actually know what they’re looking at.

Fits like this are a reminder that archive pieces can carry just as much weight as anything brand new.

Read More: Colin Kaepernick Has More To Say About Jay-Z’s Yankee Stadium Freestyle

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DJ Akademiks Roasts Kendrick Lamar’s “So Good” Collab With Jhené Aiko https://www.hotnewhiphop.com/1009547-dj-akademiks-roasts-kendrick-lamar-so-good-jhene-aiko Sun, 13 Sep 2026 21:55:24 +0000 https://www.hotnewhiphop.com/?p=1009547 DJ Akademiks has been criticizing Kendrick Lamar as of late, and he got a new song this week to channel that criticism towards.

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Kendrick Lamar may be one of the most celebrated rappers today, but no one’s immune to a miss. Fans didn’t seem to like his “So Good” feature on Westside Whimsy by Jhené Aiko, and DJ Akademiks summed up much of his detractors’ criticisms during his recent livestream, as caught by his affiliate Instagram page.

“I know the rest of the Kendrick d**k-suckers online won’t admit it, but from all the best rappers in the game, Kendrick might be one of the worst great rappers in terms of not being able to knock it out the park with R&B collabs,” he remarked after finishing K.Dot’s verse. “Even Jay-Z… Obviously, Drake’s the GOAT at it. Kendrick is like the antidote to b***hes’ p***y getting wet. This is crazy. What the f**k is he doing? Every time he hop on an R&B track, it sounds like he’s giving instructions to gang members. What is this n***a talking about? I was f***ing with this harmonizing part up front. But as soon as he starts rapping, it’s like… The n***a sounds like he’s trying to scare the b***hes. Keep them type of voice intonations when you’re dissing Drake or something. You’re singing to the h*es now.”

Read More: Are Ye & Jay-Z’s Concerts Redemptions Or Ruses?

Kendrick Lamar’s “So Good”

DJ Akademiks has recently criticized Kendrick Lamar for being lazy by not dropping more material consistently. It caught him a lot of flack, but that doesn’t have much to do with the reception to “So Good.” A lot of fans are split on it, if not outright unimpressed, whereas others are taking it less seriously as just a fun and playful song.

But given the Compton MC’s recent feature run, it’s understandable why his die-hards and haters alike would rather hear him on something more rap-centric and fiery these days. The “How To Pray” collab with Dahi is very tender but not exactly a banger, whereas his “Good Flirts” appearance with Baby Keem and Momo Boyd also left some folks feeling underwhelmed.

It looks like that may change with Kendrick Lamar’s hyped upcoming feature on the new AZ Chike album. So maybe DJ Akademiks and other detractors will give more grace there.

Read More: “Slime Language 3” Demands The Reconstruction Of YSL Post-RICO

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Colin Kaepernick Has More To Say About Jay-Z’s Yankee Stadium Freestyle https://www.hotnewhiphop.com/1009543-colin-kaepernick-jay-z-yankee-stadium-freestyle Sun, 13 Sep 2026 21:38:31 +0000 https://www.hotnewhiphop.com/?p=1009543 During a conversation with Jemele Hill, Colin Kaepernick argued Jay-Z's freestyle shows he has a "guilty conscience" over his NFL deal.

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Jay-Z was once a staunch Colin Kaepernick supporter, shedding light on the former NFL player’s activism, advocacy, and protesting regarding racial injustice in the United States. But after Roc Nation inked a deal with the league to work together on social justice initiatives and halftime shows, the dynamic changed. Kaepernick felt like Hov was selling out to quell protests, whereas Jay felt like this was more significant action than protesting.

This recently came up again thanks to Jay-Z’s freestyle at his Yankee Stadium show, which referenced the Kaepernick situation. He claimed the athlete had taken a check that came with a non-disparagement clause while also dismissing criticism of his Target partnership amid the Black community’s boycott and dismissing “Twitter activists” who are angry at his actions.

Alleged sources close to Colin Kaepernick called Jay-Z out after the freestyle. They denied claims Kaepernick signed a non-disparagement clause and clarified a deal between them amid lawsuits and claims of blackballing remains private.

Colin Kaepernick himself responded to Jay-Z already, claiming the freestyle indicates a “guilty conscience” and an attempt to repair the reputation of the NFL and Roc deal. But he has more to say about this.

Read More: Are Ye & Jay-Z’s Concerts Redemptions Or Ruses?

Colin Kaepernick On Jay-Z

At the National Black Footwear Forum in Detroit yesterday (Saturday, September 12), hosted by the Pensole Lewis College of Business and Design according to FOX 2, Jemele Hill interviewed the former NFL player about his upcoming book, The Perilous Fight. Furthermore, at one point, they discussed Hov’s freestyle, as caught by 2Cool2Blog on Instagram.

“I was very surprised by it,” Kaepernick expressed. “I’m living rent-free there. We are seven years post-him doing that deal. While you’re doing the anniversary tour to celebrate your best work, that’s the thing that’s most top-of-mind for you. That’s pretty remarkable, how bothered he is by that. It speaks to a guilty conscience around it. The response in the wake of him doing that deal was broadly people being like, ‘You sold the protest out, you sold us out.’ He made the infamous comment of ‘We’re past kneeling.’ […] The comparison of ‘I took a deal, he took a deal,’ typically the people you can’t control, you don’t do deals with… Because the NFL blackballed me… it’s drastically different than coming in on the back of the NFL saying, ‘We need a Black face to stop the protests.’ […] They tried to offer me a deal…”

Read More: “Slime Language 3” Demands The Reconstruction Of YSL Post-RICO

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21 Savage & Latto Pop Out Publicly For The First Time Since Daughter’s Birth https://www.hotnewhiphop.com/1009539-21-savage-latto-pop-out-public-first-time-since-daughter-birth Sun, 13 Sep 2026 20:51:23 +0000 https://www.hotnewhiphop.com/?p=1009539 Latto and 21 Savage have faced a lot of relationship scrutiny as of late, but not enough to miss out on the US Open.

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21 Savage recently took to Instagram with a cryptic message about never feeling entitled about anything. That may be true, but that doesn’t mean he isn’t grateful for his relationship with Latto, with whom he recently welcomed a daughter back in May. This weekend, the couple popped out for the US Open in their first joint public appearance since their daughter’s birth, and one of the only times folks have actually seen them together out in the wild.

Yesterday (Saturday, September 12), the two went to Queens, New York to attend the tennis tournament. But there was a lot of conversation about their particular outfit choices that led to some trolling online, as you can see in some of the Instagram comments under Rap‘s post below. 21’s double-stripe hoodie and polo combo got most of the flack, although Big Mama’s more preppy look also raised some eyebrows.

In any case, fans who have speculated about 21 Savage and Latto’s relationship for a long time are just happy to see them actually out and about. There are still lingering debates and perceptions about Savage’s previous reported marriage and the dynamics at play here, but they have shrugged all of them off.

Read More: Are Ye & Jay-Z’s Concerts Redemptions Or Ruses?

Latto & 21 Savage

Most recently, 21 Savage reflected on raising a baby with Latto, expressing to Pete Davidson on his Netflix show that he feels like a more present father these days compared to his earlier experiences with fatherhood. He has three kids from other relationships.

“My first three, I was younger, running around in the street,” 21 explained. “It was different. Now, I’m in the house, I’m with the baby all night, making her bottles, changing her diapers. It’s kind of like a different bond type s**t.”

Elsewhere, Latto recently spoke on possibly having another baby, although this wouldn’t be for some time. “Ooh, I don’t know,” she expressed during an interview, later speaking about her little girl. “She’s so perfect. Like, I would. But then I’d be like, oof… That day was the best day of my life, but the most painful day of my life, too. So, I don’t know, I don’t know. We got to wait for her to get a little older. We got to revisit it… I will say this. I’m either gon’ be one and done or I’m gon’ have a tribe…”

Read More: “Slime Language 3” Demands The Reconstruction Of YSL Post-RICO

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Drake’s “ICEMAN” Sets Another Spotify Milestone For 2026 Hip-Hop Albums https://www.hotnewhiphop.com/1009535-drake-iceman-spotify-milestone-2026-hip-hop-albums Sun, 13 Sep 2026 20:32:52 +0000 https://www.hotnewhiphop.com/?p=1009535 Even if Drake's "FOMO" wasn't right around the corner to give him more momentum, "ICEMAN" has already made its stamp on 2026 hip-hop.

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Drake dropped not one, but three new albums in 2026, and the most significant of these is clearly ICEMAN. The rap-centric LP had some of the year’s biggest hits on it, as well as some Drizzy performances fans loved. This has translated into it becoming the first hip-hop project of 2026 to surpass two billion total streams on Spotify, according to Kworb.

It took less than three months for ICEMAN to hit this milestone, particularly led by a couple of huge tracks. As of writing this article, “Janice STFU” leads the pack with 323 million streams, followed by “What Did I Miss?’ with 282 milion, “National Treasures” with 177 million, “Shabang” with 156 million, and “Whisper My Name” with 142 million.

For those curious, the Toronto superstar’s most streamed albums on Spotify are still Views and Scorpion, with almost 13 billion for the former and a little over 12 billion for the latter. As for what other 2026 hip-hop albums are getting massive numbers, Don Toliver and Ye are among the success stories.

Also, ICEMAN‘s commercial success doesn’t stop there. It also surpassed Take Care as his longest-running album on Billboard‘s Hip-Hop/R&B chart with 13 weeks at number one, per Bars on Instagram.

Read More: Are Ye & Jay-Z’s Concerts Redemptions Or Ruses?

Drake’s “FOMO”

But elsewhere, Drake is prepping for another “project”: “FOMO” (Fear Of Missing Out). While fans still don’t know exactly what it will be, he teased it as a “not so short” film premiering via YouTube on Tuesday, September 15 at 9PM EST.

Some of the OVO fanbase is confident we will get new Drizzy music, whereas others think it will be a more conventional score. But Drake has seemingly been filming music videos as of late, so a lot of this speculation is still up in the air.

Whether this is a conventionally narrative project or something a bit more unexpected remains to be seen. He already shocked fans with his triple drop of ICEMAN, HABIBTI, and MAID OF HONOUR, but he could have an even bigger surprise on the way.

Even if we weren’t getting “FOMO” soon, ICEMAN‘s continued success proves 2026 is already one for the history books for the 6ix God. We’ll see if it surpasses his previous work and gives fans something new to appreciate.

Read More: “Slime Language 3” Demands The Reconstruction Of YSL Post-RICO

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Claressa Shields Hits Back While Remy Ma Clowns Papoose’s “Jezebel” https://www.hotnewhiphop.com/1009530-claressa-shields-hits-back-remy-ma-clowns-papoose-jezebel Sun, 13 Sep 2026 19:58:52 +0000 https://www.hotnewhiphop.com/?p=1009530 While Remy Ma and Papoose continue to trade blows directly, Claressa Shields is also clapping back at fans fueling the fire between them.

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Remy Ma and Papoose were once a beloved hip-hop couple, and that could not be further from the truth right now. Their intense feud and divorce process has led to diss tracks, cheating allegations flying back-and-forth, and flare-ups with Pap’s current boo, Claressa Shields. Speaking of which, she recently clapped back not just at Remy online, but also at her fans who are allegedly spreading misinformation.

As caught by Livebitez on Instagram, when the “GWOAT” posted a makeup video from inside the New York MC’s home, some fans thought they saw a portrait in the background of the former couple with their daughter. When she came across this on IG, she took to the comments section to clarify. “That is @chanel.nine his oldest daughter & his youngest daughter yall are so obsessed!!!!” Shields wrote.

Not only that, but she also called out fans sharing an allegedly AI-generated image to spread an allegedly false narrative. Fans have been allegedly claiming Claressa was friendly with Remy when she first linked up with Pap in 2023. She clapped back by sharing the real picture the AI image was based on, which was with Russell Westbrook.

“MORE PROOF THAT THESE REMY MA FANS ARE LYING & USING AI TO FIT A FAKE NARRATIVE THAT DOES NOT EXIST!!!!!!” Claressa Shields wrote. “I did not know of or meet PAP til july 6th 2024!!! Stop fkn lying! It’s disgusting the things yall are doing! Im calling out every lie from now on!!!!!!”

Read More: Are Ye & Jay-Z’s Concerts Redemptions Or Ruses?

Remy Ma Reacts To Papoose’s “Jezebel”

But on the other side of this, there’s Papoose’s diss track to Remy Ma, titled “Jezebel.” In it, he spoke on their relationship and aired their issues out, issues which she’s happy to throw right back at him. Via the femcee’s Instagram Story, she shared a TikTok of a user making fun of Pap’s delivery and look for the track, adding “I’m weakkkk” alongside a few crying-laughing emojis.

Remy has her own track on the way that will probably address a lot of this, titled “Why I Get Married?” Clearly, neither side is backing down or hoping for a reconciliation anytime soon. But maybe one day, they will take their issues behind closed doors rather than airing them out online.

Read More: “Slime Language 3” Demands The Reconstruction Of YSL Post-RICO

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DJ Vlad Believes “Everybody Lost” In The Lil Durk Trial https://www.hotnewhiphop.com/1009525-dj-vlad-everybody-lost-lil-durk-trial Sun, 13 Sep 2026 19:34:54 +0000 https://www.hotnewhiphop.com/?p=1009525 DJ Vlad spoke about how people on both sides of the Lil Durk murder-for-hire case have suffered and spent a lot of energy and money over it.

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Lil Durk is still waiting on his racketeering and gun-related trial set for this October, but his acquittal in his murder-for-hire case was a massive win for him. However, DJ Vlad is one of many hip-hop media figures and fans alike who believe there are no winners in a situation as somber and grueling as this. Via his VladTV platform, he reacted to the not guilty verdict while explaining why he feels like all the folks involved here, either directly or indirectly, have suffered and endured much.

The interviewer and commentator attributed The Voice’s victory in this Los Angeles case to there being “no smoking gun,” plus a “great set” of defense attorneys who were able to raise enough reasonable doubt for the jury to acquit their client. He also sent his condolences to the family of Lul Pab, the cousin of Quando Rondo who was killed in a 2022 L.A. ambush on Quando. Prosecutors had accused Durk of orchestrating that, but the jury ruled in his favor.

Vlad also spoke on the other two codefendants in this case, OTF Dede and Browneyez. They received convictions for the stalking charges, but not the murder-for-hire ones, in addition to cooperating witnesses for the prosecution already having pleaded guilty to their charges. He hopes this will give Pab’s mother “some degree of help.” “I can’t speak on her behalf,” DJ Vlad added.

Read More: Are Ye & Jay-Z’s Concerts Redemptions Or Ruses?

DJ Vlad On Lil Durk Trial

“Nobody won in this situation,” he continued, referencing other Chicago rappers. “Everybody lost. Quando lost his friend. Lul Tim lost his friend. King Von is dead, all his friends are mourning. There was a revenge killing. A bunch of people are going to prison for life. Lil Durk was in a jail cell for two years… He spent millions of dollars on his legal defense bill… Think about how stressful this must have been over the last few days, or last few weeks, or last few months.

“He’s got kids on the outside, he’s got a girl on the outside,” Vlad went on. “To all the young dudes who want to go this route, who want revenge, who want to use it for clout, I am sure Lil Durk will never touch anything like this ever again. I’m sure he regrets this to the highest degree. I think Lil Durk was in the process of changing his life… This is the final chapter to him changing his life… He wants to be a better version of Lil Durk moving forward.”

Lil Durk’s next trial will begin on October 5, if everything goes according to the current schedule. The trial will reportedly cover charges that reference a 2022 Chicago murder and a 2019 Atlanta shooting. Prosecutors and defense attorneys will likely clash over bond possibilities before the trial begins.

Read More: “Slime Language 3” Demands The Reconstruction Of YSL Post-RICO

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Kai Cenat Officially Launches VIVET’s First Collection https://www.hotnewhiphop.com/1009521-kai-cenat-vivet-collection-streetwear-news Sun, 13 Sep 2026 19:13:05 +0000 https://www.hotnewhiphop.com/?p=1009521 Kai Cenat stepped away from streaming for nine months to build VIVET, and the debut collection just made its runway premiere.

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Kai Cenat launched his first VIVET collection during New York Fashion Week on September 12th. The show ran as a livestream, giving fans a see-now-buy-now shopping option in real time. Streamers like Duke Dennis, BruceDropEmOff, and RayAsianBoy all walked the runway.

The lineup covers 20 pieces total, spanning tops, knitwear, bottoms, footwear, and accessories. Prices range anywhere from $20 up to $1,195. Everything is available now through VIVET’s official online store.

The collection leans heavily into streetwear staples with a moody, textured finish. Distressed suede jackets, leather bombers, and heavyweight tracksuits make up a good chunk of the range. Chunky combat boots and structured backpacks round out the rest.

Cenat drew inspiration from his Trinidadian and Haitian roots throughout the line. He built VIVET independently, without outside investors backing the project. That level of creative control shows in just how specific some of the pieces feel.

This marks his second public reveal of the brand. An earlier preview back in March showed a rougher, more graphic-driven direction that didn’t land the way he hoped.

Read More: Unboxing Reveal Of The J Balvin x Air Jordan 4 Retro “Lemonade” Surfaces

Kai Cenat’s First VIVET Collection

Cenat stepped away from streaming following his Mafiathon 3 event in late 2025. That break ended not long after, around the release of his “I Quit” video in January 2026, which doubled as both a mental health check-in and the first announcement of VIVET. That video showed him in Italy, hands-on with denim production and garment construction.

VIVET is Latin for “he, she, or it will live forever.” Cenat explained that meaning himself, tying it to wanting something lasting beyond his streaming career. The brand’s rollout has leaned into that same long-term mindset since then, favoring a slow build over a quick merch drop.

Front row seats at the NYFW show included Ms. Lauryn Hill alongside a mix of streamers and creators. That combination of old-school music royalty and internet-era personalities said a lot about where Cenat’s trying to position VIVET. Whether that positioning holds up long-term is still something only time will answer.

Overall, VIVET stands as one of the more ambitious moves a streamer has made into fashion.

Read More: Young Thug Thanks Brain Steel During Concert For Working With Lil Durk

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