HotNewHipHop https://www.hotnewhiphop.com/ The Latest Hip Hop News, Songs, Rap Albums & Music, Gossip & Entertainment News, Sneaker Releases, Sports News, TV & Movies, Interviews, Culture & more Sat, 15 Aug 2026 13:20:23 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.4 Drake Receives A One-Of-One Rolex Daytona From Rolex https://www.hotnewhiphop.com/1006009-drake-new-iced-out-rolex-streetwear-news Sat, 15 Aug 2026 13:20:18 +0000 https://www.hotnewhiphop.com/?p=1006009 Rolex gifted Drake a one-of-one 'Ice Gradient' Daytona to commemorate his record-breaking milestones throughout 2026.

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Drake just added another one-of-one piece to his watch collection, this time gifted directly by Rolex. The Toronto artist revealed a custom “Ice Gradient” Daytona, created specifically to commemorate his record-breaking milestones throughout 2026.

The piece is officially a Rolex Piece Unique, meaning it exists as a true standalone design with no plans for a second version. “FREEZE THE WORLD” is engraved into the caseback, tying the watch directly to his Iceman rollout. Drake made that exclusivity clear himself, warning fans not to have their local jeweler attempt a recreation.

White and blue diamonds create the icy gradient effect across the case and bracelet, giving the piece its nickname. More diamonds cover the face itself, keeping the entire watch consistent from every angle. It’s flashy and expensive, so pretty in-line with Drake’s aesthetic.

This isn’t the first Rolex tied to the Iceman era either. Drake wore a separate platinum Daytona in the “What Did I Miss” music video, and that same watch appeared during a livestream teasing the album before its May release.

Read More: Chris Brown Laces Up The Air Jordan 7 “Miro” In Toronto

Drake’s New Rolex

Drake has a long history of receiving custom jewelry timed to major career moments. In 2021, he gifted a custom Rolex Day-Date to Lil Baby around the time “The Voice of the Heroes” hit No. 1, showing this kind of milestone-driven gifting runs both directions.

His own collection includes pieces with serious cultural weight too. Earlier this year, his Rolex GMT-Master II tied to the Take Care album cover, complete with baguette diamonds and a custom OVO owl engraving, was listed for $500,000 through a vintage watch dealer.

Iceman has already made history on its own. The album became the longest-running No. 1 project of 2026, and Drake became the first artist to hold three simultaneous chart entries following its release alongside two other projects.

Getting a Piece Unique from Rolex for that run fits the pattern. It’s not just jewelry, it’s Drake continuing to turn his biggest professional moments into physical, one-of-one artifacts.

Read More: Kanye West Says Yeezy Is The “Apple Of Clothing”

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Chris Brown Laces Up The Air Jordan 7 “Miro” In Toronto https://www.hotnewhiphop.com/1006003-chris-brown-air-jordan-7-miro-sneaker-news Sat, 15 Aug 2026 13:11:00 +0000 https://www.hotnewhiphop.com/?p=1006003 Chris Brown wore the Air Jordan 7 "Miro" during a recent stop on The R&B Tour in Toronto, showing off the rare colorway on stage.

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Chris Brown wore the Air Jordan 7 “Miro” during his stop on The R&B Tour in Toronto this week. The pair released just last month, retailing for $255 through Nike and select retailers.

This marks the shoe’s first retro since its original 2008 debut. That original release stayed extremely limited, turning it into a grail that’s traded for four figures over the years. Getting a wider release nearly two decades later finally gave collectors a real shot at owning one.

The colorway draws its name and design from Catalan artist Joan Miró, whose Barcelona sculpture inspired the shoe’s abstract look. White leather and black nubuck form the base, while splashes of red, blue, green, and yellow scatter across the panels in a pattern that mirrors Miró’s artistic style.

A gold “9” sits on the heel, a direct nod to Jordan;s number during the Barcelona Olympics. That Olympic connection is part of what makes the colorway so significant within Jordan Brand’s history.

That gold “9” detail wasn’t the only nod to Jordan’s Olympic run either. The translucent outsole carries a gold tint of its own, stamped with small Miró-style figures that echo the same abstract theme running throughout the rest of the shoe.

Read More: Kanye West Says Yeezy Is The “Apple Of Clothing”

Air Jordan 7 “Miro”

The Air Jordan 7 holds a unique place in Jordan’s career. He wore the model during his second NBA championship run and throughout the Dream Team’s historic run at the 1992 Olympics.

Seeing Chris Brown wear the “Miro” on stage says a lot about how far this particular colorway’s reputation has traveled. It’s not a mainstream Jordan release, it’s a deep cut that mostly resonates with serious collectors and longtime sneaker culture followers.

Celebrity sightings like this tend to give already-hyped releases another wave of attention. Chris Brown has a long history of showing off rare and hard-to-find sneakers during performances, and this pair fits right into that pattern.

With the retro still fairly fresh on the market, moments like this only add to the shoe’s growing reputation as one of the standout Jordan releases of 2026.

Read More: Man Convicted In Pop Smoke’s Murder Gets Four Years For Fentanyl Case

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Kanye West Says Yeezy Is The “Apple Of Clothing” https://www.hotnewhiphop.com/1005999-kanye-west-calls-yeezy-the-apple-of-clothing-sneaker-news Sat, 15 Aug 2026 12:39:36 +0000 https://www.hotnewhiphop.com/?p=1005999 Kanye West is once again comparing Yeezy to Apple, and the timing lines up with a big retail moment for the brand.

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Kanye West is back to comparing his brand to one of the biggest names in tech. He posted a simple message on X this week, calling Yeezy the Apple of clothing. The post has already pulled in over 5 million views.

It’s not the first time West has made this comparison. He’s used similar language before, once referring to Yeezy as the “Apple of apparel” during a public appearance years ago. Bringing the comparison back now lines up with a big moment for the brand.

Yeezy officially returned to JD Sports shelves earlier this week, marking the label’s first major retail partnership since parting ways with adidas. That deal gives Yeezy its widest physical retail footprint in years, something West has been working toward since going independent.

The comparison itself isn’t new territory for entrepreneurs in fashion or footwear. Plenty of brands have chased that same premium, cult-like positioning Apple built in tech. West has just been more vocal than most about wanting that exact status for Yeezy.

Read More: Man Convicted In Pop Smoke’s Murder Gets Four Years For Fentanyl Case

Is Yeezy The ‘Apple’ Of Clothing?

Apple built its reputation through decades of consistent product releases, tight brand control, and a loyal customer base willing to pay a premium. West has clearly modeled parts of Yeezy’s identity around that same approach, particularly through limited releases and minimalist branding.

Yeezy’s path hasn’t been nearly as smooth, though. The brand’s biggest commercial success came through the now-ended adidas partnership, which collapsed in 2022 following a string of controversies involving West.

Since then, Yeezy has operated mostly through direct-to-consumer sales, without the massive retail infrastructure that made the adidas era so commercially dominant. This week’s JD Sports launch marks one of the first real steps back toward that kind of scale.

Whether Yeezy can actually reach Apple level brand status remains to be seen. For now, the comparison says more about Kanye’s current mindset. If he’s really excited about the direction of Yeezy moving forward, we could be in store for some big releases.

Read More: Yung Miami Quietly Confirms She’s In A New Relationship

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Scene – Song by prettifun https://www.hotnewhiphop.com/1005961-scene-prettifun Sat, 15 Aug 2026 07:00:00 +0000 https://www.hotnewhiphop.com/?p=1005961 Underground artist prettifun has been delivering some chaotic and melodic music as of late, something we can hear on his track, "Scene."

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prettifun is an underground artist who certainly fits within the current meta for the underground sound. If this is your thing, you know there is glitchy production, lots of autotune, and vocal melodies that jump around and surprise you. With prettifun’s newest song, “Scene,” all of those elements are there. It’s a tightly wound underground earworm that is off his upcoming project, Pretti Loves U 2. It seems as though the artist is really coming into his own here, and he is about to show the world he can be a mainstream darling in short order.

Release Date: August 14, 2026

Genre: Underground Rap

Album: Pretti Loves U 2

Quotable Lyrics from Scene

You don’t like the energy I’m showin’ y’all (Yeah)
No to poppin’ pill, that’s my protocol (Yeah)
Still hang with the geeks, yeah, I fuck with y’all (Yeah)
Show packed out, look like Mardi Gras (Yeah), this a celebration

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Man Convicted In Pop Smoke’s Murder Gets Four Years For Fentanyl Case https://www.hotnewhiphop.com/1005996-pop-smoke-deijae-jester-fentanyl Sat, 15 Aug 2026 00:20:37 +0000 https://www.hotnewhiphop.com/?p=1005996 Deijae Jester was sentenced to four years after guards intercepted fentanyl-laced pills during a juvenile hall visit.

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A second conviction will move one of the people responsible for Pop Smoke’s killing out of the juvenile system and into adult custody. Deijae Devon Jester, who was 15 when the Brooklyn rapper was fatally shot during a 2020 home invasion, was sentenced Thursday (August 13) to four years after pleading no contest in a fentanyl case tied to the juvenile facility where he was being held.

Jester, now 21, admitted to possessing 25 fentanyl-laced pills that prosecutors say his mother, Nickia Randall, tried to pass to him during a December 2025 visit at Barry J. Nidorf Juvenile Hall. According to the Los Angeles Times and the L.A. District Attorney’s Office, authorities recovered one latex ball containing the pills after staff noticed the exchange. Investigators later reviewed previous visits and recorded calls that they said showed Jester discussing plans to bring contraband into the facility.

Prosecutors sought the maximum five-year sentence. Jester’s attorney instead pointed to his upbringing and the progress he had made while incarcerated, including earning his high school diploma. The judge ultimately settled on four years, saying Jester’s age and personal history had been considered but that he had shown an understanding of what he was doing when the fentanyl was brought into the facility.

Read More: From Brooklyn To The World: The Undeniable Legacy Of Pop Smoke

Jester’s Initial Conviction & The Murder Of Pop Smoke

The new case changes the custody situation created by Jester’s original juvenile conviction. He admitted first-degree murder in 2023 and acknowledged personally firing the gun that killed Pop Smoke. Because he was 15 when the crime occurred, he could not be prosecuted as an adult and was expected to remain in a juvenile facility until age 25. The L.A Times reports that the new four-year sentence will instead be served in adult prison. The Los Angeles County District Attorney’s Office described the sentence Friday as four years in county jail. Either way, the fentanyl conviction takes Jester out of the juvenile placement where he had been serving time for Pop Smoke’s death.

The rapper was killed February 19, 2020, after a group entered the Hollywood Hills home he was renting. Detectives testified that Jester later described the shooting while speaking to a cellmate in a room equipped with hidden recording equipment. According to that account, Pop Smoke initially complied with demands for his jewelry before fighting back. Jester said he pistol-whipped the rapper and shot him three times in the back. A diamond-encrusted watch taken during the robbery was later sold for $2,000.

Corey Walker, who was 19 at the time of the robbery, received a 29-year state prison sentence in February 2025 after pleading guilty to voluntary manslaughter and two counts of home-invasion robbery. He admitted supplying a firearm used during the crime. The remaining defendants were handled through juvenile court because of their ages when Pop Smoke was killed.

Randall also faces felony charges stemming from the alleged fentanyl handoff. Her case remains pending, and she has not yet entered a plea in that matter, states prosecutors.

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Yung Miami Quietly Confirms She’s In A New Relationship https://www.hotnewhiphop.com/1005993-yung-miami-angela-yee-new-boyfriend Sat, 15 Aug 2026 00:03:39 +0000 https://www.hotnewhiphop.com/?p=1005993 After years of public scrutiny tied to Diddy, Yung Miami reveals she has been seeing someone for a while.

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The first relationship Yung Miami has publicly acknowledged since Diddy is one she has apparently kept out of the spotlight. During her new appearance on Way Up With Angela Yee, the former City Girls rapper casually confirmed that there is someone in her life, suggesting the relationship has been established for some time.

“I have been with a man for a while now,” she said, flashing a coy smile before adding, “I glow differently.”

The admission carries more weight than a routine dating update given how publicly Miami’s last major relationship followed her long after it ended. She and Sean “Diddy” Combs dated before his legal troubles dominated the conversation around him. Their relationship was over by the time his federal criminal case reached trial, but Miami remained connected to the fallout through questions about what she knew and criticism over the support she later offered him.

Before his sentencing, Miami submitted a character letter on his behalf describing the version of Combs she said she personally knew during their relationship. When the news circulated, Yung Miami faced a wave of backlash.

Read More: Yung Miami Heartbroken By Industry Switch-Up: “Left Me For Dead”

Yung Miami Says Her Man Isn’t Jealous

Meanwhile, Angela Yee tested just how private the new relationship really is by asking how Miami’s boyfriend handles the attention she gets from other men. Yee specifically brought up her appearance on streamer Tylil James’ broadcast, where flirting became part of the interaction. Miami made it sound like there is little jealousy waiting for her at home.

“Oh, my man ain’t worried about that,” she said. “He’s not insecure. Nah.”

She did not offer his name or any other identifying details. For someone whose previous relationship became part of a much larger public reckoning, keeping this one largely to herself may be deliberate. Miami was willing to confirm that she is taken. Who has her glowing, however, is information she is keeping off-camera for now.

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BIA Offers Doja Cat An Apology After Years Of Rumored Tension https://www.hotnewhiphop.com/1005990-bia-doja-cat-apology Fri, 14 Aug 2026 23:31:15 +0000 https://www.hotnewhiphop.com/?p=1005990 BIA took responsibility for past shady remarks after Doja Cat said she was not interested in revisiting the tension.

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An attempt to remind Doja Cat about an old slight ended up producing something much less dramatic than another Rap feud. While Doja was praising BIA’s recent collaboration with Fred again.. during a livestream, viewers began pointing out that BIA had allegedly shaded her in the past. Doja was not interested in reopening it.

“I don’t give a f*ck about that,” Doja told viewers. “I’m not in high school. I’m a 30-year-old woman.” Her response came while she was playing BIA’s music and complimenting her performance on the Fred again.. track, calling it “so f*cking nasty.”

That reaction apparently reached BIA. The following day, she addressed Doja directly on X and took responsibility for whatever she had contributed to their past tension. “THANK YOU @DojaCat,” BIA wrote. “I genuinely apologize for anything i ever said that was shady. I appreciate u playing my songs. I’ve always liked your music as well. Wishing you nothing but peace love and blessings.”

Doja responded, “No worries hope you’re having a good day 🩷🙏🏽.”

Read More: Bia Revives Cardi B Feud & Cardi B Unleashes Explosive Response

Looking Back At BIA & Doja’s Relationship

The history between them stretches back several years. Both rappers appeared on the 2020 remix of Cousin Stizz’s “Perfect,” and accusations of tension surfaced around that period. Exactly what BIA said has become harder to pin down with certainty as old posts and secondhand accounts have circulated.

Doja’s response also avoided turning the moment into a scorecard over who said what first. She has pushed back before against attempts to manufacture conflict between women in Rap, and here she seemed more interested in the music in front of her than something said years ago. BIA’s beef with Cardi B, on the other hand, is still a raging fire.

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Blacc Sam Offers Update On Long-Awaited Nipsey Hussle Docuseries https://www.hotnewhiphop.com/1005986-blacc-sam-nipsey-hussle-docuseries Fri, 14 Aug 2026 23:08:09 +0000 https://www.hotnewhiphop.com/?p=1005986 Hundreds of hours of archival footage are being sorted for Nipsey Hussle’s docuseries, which Blacc Sam says is nearing completion.

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Getting Nipsey Hussle’s story right has mattered more to his family than getting it out quickly. During a new appearance on the Bootleg Kev Podcast, Blacc Sam explained why the long-discussed docuseries about his brother has taken years to complete. He revealed that the team has been willing to finance the project themselves rather than hand over control simply to secure a release.

“We got shelved for a while because we didn’t want to sell it to certain individuals and certain companies that were kinda trying to come in and take creative control,” Sam said. “So, we’ve just been taking a step back and doing it the long way. Self-financing it a hundred thousand at a time.”

The result has grown into something much larger than a traditional feature documentary. Sam said the current version runs roughly eight or nine episodes and draws from an enormous archive assembled from throughout Nipsey’s life. “We got footage from everywhere. Footage from things I didn’t even think existed,” he explained. “We have hundreds and hundreds of hours of footage to go through.”

Read More: “Nipsey Hussle Square” Unveiled In His Honor At Los Angeles Intersection

An Intimate Look At Nipsey’s Life

That material reaches back well before Victory Lap or The Marathon Clothing store. Sam said viewers will see Nipsey as a child and follow the period when he first began teaching himself the ins and outs of music. The series also documents his early hustling years before tracing the point when music stopped being something he was experimenting with and became the career he intended to build.

“We kinda just documented everything, from Hussle’s childhood to when he first learned how to record himself and make beats,” Sam said. He added that the archive includes footage from when Nipsey was “selling dope” in his neighborhood, along with moments that show how his ambitions began changing. Moreover, the family footage may prove just as revealing. Sam added that the series gets into Nipsey’s home life and the birth of his daughter, opening parts of his story that remained largely private even as his public profile grew. That level of access is one reason the project has remained episodic.

“We’re looking at another five to six months to just finish it,” he told Bootleg Kev. “Then, once it’s finished, there’s nothing up for critique or anything, this is it, then I wanna go and figure out where we’re gonna put it at.”

Sam also said that after completion, the priority will be to find a home capable of putting Nipsey’s story in front of the widest possible audience. Netflix is high on his wish list, although no distribution deal has been announced.

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Claressa Shields Fires Back At GloRilla’s Sister After Remy Ma Comparison https://www.hotnewhiphop.com/1005981-claressa-shields-brorilla-remy-ma Fri, 14 Aug 2026 22:41:36 +0000 https://www.hotnewhiphop.com/?p=1005981 Fight week got personal for Claressa Shields after BroRilla dragged her online and brought Remy Ma into the conversation.

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A middleweight title fight is waiting for Claressa Shields this weekend, but part of her week has been consumed by a very different opponent online. The undefeated boxing champion responded after Victoria “BroRilla” Woods went after her appearance and argued that Shields would never look better than Remy Ma.

BroRilla, GloRilla’s sister, took aim at Shields in a series of videos, calling her irritating and questioning why she spends so much time responding to criticism. She also compared Shields to Serena Williams before bringing Remy into the conversation. The Remy Ma reference carries its own history given Shields’ public relationship with Papoose, whose split from Remy has played out publicly for years.

Shields eventually answered during a livestream and did not try to keep the exchange friendly. She called BroRilla a “clout chaser” and fired back with insults about her appearance. At one point, she questioned whether BroRilla had established an identity outside of being related to GloRilla.

“B*tch, I got my fight in two days. Nobody gives a f*ck if I look good or pretty to you,” said Shields. “You using your sister n*gga, we know GloRilla. You BroRilla cause you GloRilla sister. You don’t even have a f*cking name.”

Read More: GloRilla’s Sister Gets Dragged Into 50 Cent & Young Buck’s Beef

BroRilla Isn’t Looking For A Physical Fight

Moreover, Shields was willing to entertain the feud long enough to threaten an actual confrontation. After BroRilla suggested she would call the police if Shields tried to fight her, Shields joked that she would be gone before officers arrived. She also said she was willing to travel to Memphis to settle their issues in person.

BroRilla’s criticism appeared to be aimed at more than Shields’ appearance. She argued that a successful athlete in Shields’ position should not feel compelled to answer every negative comment circulating online. Shields, however, has rarely built her public persona around staying quiet. Her confidence outside the ring has often been nearly as visible as the résumé she has built inside it.

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Jay-Z, 50 Cent & 5 Other Hip-Hop Reebok Collabs That We Want To See Return https://www.hotnewhiphop.com/1005818-jay-z-hip-hop-reebok-collabs-revival-wishlist Fri, 14 Aug 2026 22:08:09 +0000 https://www.hotnewhiphop.com/?p=1005818 These are the Reebok hip-hop collabs that changed sneaker culture, and it's time to see some of them have a comeback.

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Reebok’s hip-hop era is one of the most underappreciated chapters in sneaker history. When Jay-Z’s S. Carter launched in April 2003 and sold more than 10,000 pairs in under a week. It proved that non-athlete entertainers could drive serious footwear numbers.

50 Cent followed in that same year alongside Daddy Yankee and Nelly, helping Reebok’s sales jump 11% and the company’s shares gain 20%. It was a golden era that the brand has never quite recovered since. Some of these collabs got a second run but most didn’t.

Here are 7 Reebok hip-hop partnerships we want to see come back.

Read More: Kendrick Lamar’s “m.A.A.d City” Pulled Into Legal Fight Over Writing Credit

Daddy Yankee x Reebok RBK

Jay-Z
Image via GOAT

Daddy Yankee was part of Reebok’s mid-2000s “Now Playing” initiative alongside Nelly, Mike Jones, Lupe Fiasco, and Lil Wayne. His tie-in with the RBK line came at the peak of his career, right as reggaeton was exploding into mainstream American pop culture on the back of “Gasolina.”

The partnership was short-lived and never got the dedicated push it deserved. Looking back now, Daddy Yankee’s cultural footprint during that era was enormous. A collab with the kind of attention and design energy it deserved could have been a landmark release.

Steve Stoute has since spoken about how the “Now Playing” era was about letting cultural leaders express themselves through footwear. Daddy Yankee deserved more real estate in that conversation than he got. A return, with the right silhouette and the right story behind it, would land very differently in 2026.

Nelly x Reebok

Reebok
NEW YORK – MARCH 08: Recording artists Lupe Fiasco and Nelly talk about their new sneaker designs during Reebok’s Now Playing news conference and launch party at Marquee March 8, 2006 in New York City. (Photo by Paul Hawthorne/Getty Images)

Nelly was the anchor of Reebok’s “Now Playing” initiative, having already proven his ability to drive sneaker sales through his hit “Air Force Ones” in 2002. His Reebok work pushed the Classic line and gave the brand real mainstream credibility in hip-hop circles at the time.

The partnership produced some solid colorways but never quite became the defining moment a Nelly x Reebok collab deserved to be. In hindsight, Nelly was one of the most commercially dominant artists in the country during this period. His connection to sneaker culture was already proven.

A retro of his Reebok work, leaning into the early 2000s nostalgia wave that’s currently dominating streetwear, would be an easy win for both sides.

Cardi B x Reebok Classic Leather

Jay-Z
Image via GOAT

Cardi B became a Reebok ambassador in 2018 before launching the Club C Cardi in 2020, a chunkier take on the brand’s classic silhouette. She followed that with a series of Classic Leather collaborations in 2021 that drew inspiration from New York City and her Bronx roots.

Reebok even created an entirely new shoe model specifically for her. The collab was genuinely good and showed real creative ambition on both sides. Since then, Cardi has moved deeper into high fashion, but there’s a real case to be made for a return to Reebok with a more focused and elevated approach.

The Classic Leather is the right silhouette. The Bronx storytelling angle is already built in. A 2026 version with the kind of pull that Cardi has right now would be worth paying attention to.

Pharrell x Nigo’s Ice Cream x Reebok

Reebok
Image via GOAT

Pharrell went to Tokyo with Nigo around 2004, and together they co-designed the Ice Cream line for Reebok, building bold colorways and entirely new silhouettes that matched the BBC/Ice Cream clothing aesthetic perfectly.

The Ice Cream Flavour silhouette and the Board Flip 1 that came out of that partnership became instant collector items. They were beloved for their bright colors, unconventional shapes, and the creative energy behind them.

Pharrell brought the same bold approach to Reebok that he brought to BBC/Ice Cream clothing. He created a line that stood completely apart from everything else the brand was doing.

In 2026, with Pharrell running Louis Vuitton menswear and Nigo at the helm of Kenzo, an Ice Cream x Reebok revival would be one of the most interesting sneaker stories of the year. The demand is there. The cultural credibility is there. It just needs to happen.

Kendrick Lamar x Reebok Ventilator

Reebok
Image via GOAT

Kendrick Lamar announced his Reebok partnership in December 2014, and his first release arrived in July 2015: a special take on the Ventilator built around a message of unity between the Piru Bloods and Compton Crips.

The left shoe came in blue and the right in red, with “BLUE” and “RED” embroidered on the respective heels. He followed with a Classic Leather collaboration that ran the same colorway story and was available in full family sizes. Kendrick performed at the Grammys in them. The whole chapter was one of the most interesting sneaker partnerships of the decade.

Since then, Kendrick has moved to Nike with his pgLang, but the Reebok era deserves to be revisited. A retro of the Ventilator with the original Blood and Crip unity story would land harder now than it did then, given everything Kendrick has become in the years since.

50 Cent x Reebok G-Unit G6

Jay-Z
Image via GOAT

The G-Unit G6 first arrived in 2003 alongside 50 Cent’s Get Rich or Die Tryin’ debut, making him one of the earliest rappers to front his own sneaker. It shared shelf space with Jay-Z’s S. Carter at Reebok, and 50 Cent has claimed the G6 outsold it six to one, with the partnership reportedly generating around $80 million at its peak.

The G6 is actually returning on August 20th, 2026, as a 1:1 retro of the original white, blue, and red colorway, which is genuinely great news. It keeps the white leather upper, grey suede toe cap, silver G-6 lace dubrae, tri-color heel tab, and G-Unit embroidery all intact.

But, a straight retro is just the starting point. What we really want to see is a full creative revival. The retro proves the demand exists and this collab can certainly go further.

Jay-Z x Reebok S. Carter

Jay-Z
Image via GOAT

On April 18, 2003, Reebok launched the S. Carter, and less than a week later it had sold more than 10,000 pairs. That made it the fastest-selling shoe in Reebok’s history at that point. It was the first sneaker Reebok produced endorsed by a non-athlete entertainer, and it pulled its design directly from the Gucci Tennis ’84 silhouette.

Jay-Z and Reebok parted ways in 2006, and he’s been at Puma ever since. But Jay-Z wore his S. Carter shoe at Super Bowl 58, which felt like the clearest possible signal that the door to a return isn’t entirely closed. The S. Carter isn’t just a great shoe. It’s the shoe that changed the entire industry’s relationship with hip-hop.

With Jay-Z’s current design sense and Reebok leaning into its moment, this return would be one of the most culturally significant sneaker stories in a LONG time.

Read More: Chris Brown Laughs Off Lionel Richie’s Joke About Him & Usher

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