Release Date: August 25, 2026

Genre: Hip-Hop

Album: N/A

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The partnership puts him directly inside Under Armour’s creative process, with a focus on fitness, wellness, and community work across an international scale. CEO Kevin Plank pointed to Gunna’s personal discipline and drive as the reason the deal made sense. Tying it back to the run clubs and movement-focused community he’s already built around himself.

Gunna previously fronted the brand’s We Are Football campaign, along with a more recent Bouncy Tee push alongside country artist Parker McCollum. The brand has also backed his Wunna Run 5K series and Wunna Warriors, his high school football program.

This announcement is just the starting point for P-Star as a platform. A Wunna Run capsule is planned for early 2027, opening that experience up to the public for the first time. A higher- end line, P-Star Lux, is expected to follow by Summer 2027.

For a rapper who’s already built serious footwear credibility through past sneaker moments, this deal gives Gunna a creative stake in a major performance brand.

Read More: JAY-Z’s 30th Anniversary Pop-Up Lands In London This Week

Gunna x Under Armour

Gunna’s move continues a growing trend of rappers stepping into legitimate creative roles at major sportswear brands. It pushes past rapper just fronting a single campaign.

Under Armour in particular has leaned into that space recently. They’ve been mixing athletes with cultural figures who bring their own built-in community. Gunna’s run clubs and football program already gave him that foundation before this deal even happened.

Multiple past campaigns show this wasn’t a first-time pairing, but a relationship that’s clearly been building over time. With music still his main focus, this new role adds another layer to Gunna’s public identity.

For sneakerheads and streetwear fans watching his moves, it’s one more sign he’s building something that outside of the studio. As stars like Gunna continue to push the boundaries past music, it will be interesting to see what new projects surface in the coming months.

Read More: Isaiah Rashad Delivers Stunning NPR Tiny Desk Performance

The post Gunna Joins Under Armour As Global Ambassador And P-Star Director appeared first on HotNewHipHop.

The case has led to an abundance of speculation and commentary. Trap Lore Ross suggested that Durk snitched on OTF Vonni before Moe Gangat clarified that wasn’t the case. But more recently, Akademiks called King Yella on the phone to divulge on the politics of Chicago and provide his theories on the case. Yella said that Durk was actually trying his best to turn his life around but eventually, his efforts came a touch too late.

Yella said that Durk was trying to make amends with his past and some of his feuds before his incarceration. However, he explained that too many people died by that point. Still, Yella said that Durk was largely a product of his environment and much of the violence that surrounded him isn’t exclusive to his status as a rapper. 

Read More: Joey Bada$$ & Serayah Relationship Timeline

King Yella Speaks On Lil Durk Charges

“This is what I’m saying about people in the trenches. That sh*t is regular: sell drugs, f*ck b*tches, get money, kill people… rob people, steal, kill, destroy, which is what the f*cking devil wants motherf*ckers to do,” he told Akademiks during a livestream. “This is demonic sh*t. This is why the labels promote behind this sh*t.” Yella added that even Akademiks War In Chiraq series fed into this agenda. 

“You got money because that’s what they wanted you to do, what keeps dumbin’ n***as down,” he continued. “Keep feeding, the devil work. Keep makin’ n***as kill n***as… The white man don’t like n***as. The white man don’t want to see n***as make it.”

When asked if he thought Durk was drunk off of power, Yella agreed, stating that the labels were aware of how things would play out. “That’s what I said about the labels. They know when they give a ignorant n***a some money, he’s gonna go do some ignorant sh*t.” he said, using EBK Jaaybo as an example. Check out the clip above and sound off with your thoughts in the comments below. 

Read More: What Happened To Ailea Brown? Inside The Missing Case & New Legal Developments

The post King Yella Suggests Lil Durk Is A Victim Of Labels “Promoting” Street Violence appeared first on HotNewHipHop.

This subsequently led to a discussion between Aron A. and Gabriel Bras Nevares about whether or not The Game is trying to bait Kendrick Lamar into a battle. There were also discussions about the album itself and whether or not this lives up to previous Game projects.

From there, Tyler, the Creator’s Camp Flog Gnaw became a point of conversation. The artist recently unveiled the lineup for his festival. Yet again, Tyler has shown that he is tapped into the young generation.

Read More: What Happened To Ailea Brown? Inside The Missing Case & New Legal Developments

HNHH Live

Elsewhere in the livestream, there was a conversation about DJ Akademiks’ latest comments about hip-hop journalism. Ak seems to believe that unless you’re doing investigative work, you cannot call yourself a journalist. He praised the likes of What’s The Dirt and Trap Lore Ross, while calling out publications like this one. Ak’s narrow view of journalism has put his own work under intense scrutiny.

The livestream ended with a conversation about Dr. Dre and his recent comments about AI. Artificial Intelligence has become a major debate in the hip-hop world as of late. It is becoming disheartening to see so many legends embrace the technology, which is taking the humanity out of the art. Ultimately, the fans are deciding whether or not these AI songs are worth their time.

HotNewHipHop livestreams on Instagram, Facebook, and YouTube every Friday at 5 PM EST. Tune in and ask us anything. We always enjoy interacting with the chat. Also be sure to continue rating new songs and albums right here on our website.

Read More: Rapsody’s Growth As An Emcee, Told Through 10 Songs

The post Is The Game Baiting Kendrick Lamar Into A Battle? appeared first on HotNewHipHop.

Commitment had become a defining part of how the couple spoke about their relationship. During a May 2025 interview with ESSENCE, Joey addressed his past embrace of polyamory and said that meeting Serayah had changed what he wanted from a partnership. “I’m very much monogamous now,” he said. Serayah was pregnant with their son at the time, and the two spoke openly about the family they were preparing to raise together.

Read More: Serayah Ends Engagement To Joey Bada$$ After “Repeated Infidelity”

Serayah now describes a much different reality behind that public picture. “I loved deeply, believed wholeheartedly in the life we were building,” she wrote in her breakup statement before explaining why she could no longer remain in the relationship. She later became even more direct on Instagram, posting and deleting what appeared to be a recorded conversation between Joey and another woman discussing Serayah without her knowledge. She presented the clip as part of the “receipts” supporting her accusations. Joey has not publicly responded to the infidelity claims.

Their breakup brings renewed attention to a relationship that unfolded for more than three years, beginning with dating speculation surrounding Joey’s “Show Me” video, then moving into parenthood and an engagement. Along the way, there were moments when the couple pushed back against assumptions about problems between them and others, speaking confidently about the life they were creating together. Serayah’s allegations do not explain every private moment from those years, but they do change the context surrounding a love story that, until this week, appeared to be moving toward marriage.

2021–2023: From First Meeting To A Public Relationship

Before Instagram posts made them an obvious couple, Serayah and Joey Bada$$ had already known each other for nearly two years. They first reportedly crossed paths in 2021 at a mutual friend’s birthday party on a boat, an encounter both would later remember as immediately intriguing. Joey told ESSENCE that his first thought was, “I’ve never seen a woman so beautiful,” while Serayah remembered him as “very mysterious” and “very magnetizing.” Nothing developed between them that night, and it would take roughly another year before they reconnected.

That second meeting changed the dynamic. Serayah recalled feeling the same pull she had noticed the first time, while Joey said he was increasingly wanting to talk to her and spend more time with her. However, by early 2023, whatever was developing privately had not yet been acknowledged publicly. Serayah had confirmed that February that her longtime relationship with Jacob Latimore was over. Within days, photos of her looking cozy with Joey began circulating online. The images were tied to his upcoming video for “Show Me,” which premiered March 1 with Serayah playing his romantic interest.

By summer, there was considerably less ambiguity. Joey referred to Serayah as his “love” in a June birthday post filled with vacation photos, effectively confirming what fans had suspected for months. He followed that in August with a National Girlfriends Day tribute featuring clips of the pair kissing and traveling together. “I heard it’s National gf Day,” he wrote before sharing the montage. Their music-video speculation had become a relationship neither was trying to hide.

2024: Breakup Rumors And A Relationship Under Scrutiny

The first sustained questions about Serayah and Joey came months after they made their relationship public. By the end of 2023, breakup rumors were circulating online, but the couple entered the new year together. When TMZ caught up with them in New York in January 2024, Joey dismissed the gossip and said they were “doing good.” The sighting was enough to quiet talk of a split for the moment, and the two continued appearing together publicly.

That changed in March when footage surfaced of Serayah crying during an emotional conversation with Joey on a Los Angeles sidewalk. The clip showed the pair talking closely before Joey wrapped his arms around her while she continued to cry. Without any context for the discussion, social media quickly filled in the blanks and treated the video as evidence that the relationship was in trouble. Neither Serayah nor Joey explained what had prompted the exchange.

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Read More: Joey Bada$$ & Serayah Tease Engagement After Cryptic Bar On Ray Vaughn Diss, “The Finals”

Joey instead pushed back against the idea that a few minutes of footage could explain what was happening between them. “TMZ all in our business they don’t even know the facts, they don’t see the sh*t we witness only what the cameras catch,” he wrote on Instagram alongside photos of the couple. Serayah reposted his response to her own Stories and added, “Down to ride to the very end ...”

Whatever disagreement had been captured on camera did not end the relationship. Three months later, Joey celebrated Serayah’s birthday with another public tribute. “Celebrating you is easy because you never ask for much and always appreciate everything,” he wrote, calling her “my heart.”

2025: A Baby, A Ring And A Public Promise Of Monogamy

The relationship took on a different level of permanence in 2025. Serayah revealed her pregnancy during the Adore Me runway show at New York Fashion Week in February, turning what had been private news into a very public milestone. She later told ESSENCE that she had been roughly five or six months pregnant when the opportunity came together and that she and Joey agreed the runway felt like the right place to share it. “I was really big on not making my reveal feel contrived or forced,” she said. “So I felt like it was really just God aligning.”

Their May ESSENCE cover interview offered the clearest picture yet of how seriously they were describing the relationship. Joey spoke openly about having embraced polyamory earlier in his life, but said that no longer reflected what he wanted. “That was where I was at in my life at the time,” he explained. “I was very much living a lifestyle of a bachelor and it just aligned with what I was doing.” He credited Serayah and the home they were building together with changing his outlook. “So I’m very much monogamous now,” he said. “This is where I’m at now and this is where I feel secure.”

Their son arrived that summer, Serayah’s first child and Joey’s second. The engagement became public soon afterward. In a July postpartum update, Serayah showed her diamond ring while reflecting on motherhood and the support she had received at home. She called Joey “a good man” and said he had “held it DOWN,” writing about him with the kind of certainty that matched the way both had spoken about their family only months earlier.

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Read More: Joey Bada$$ & Serayah Reveal The Gender Of Their Baby On The Way In Essence Cover Story

2026: Building A Future In Public, Privately Breaking Down

Nothing about their public appearances in summer 2026 suggested that their engagement was nearing its end. Serayah and Joey attended a FIFA World Cup event together in New Jersey on June 27, posing as a couple nearly a year after welcoming their son. Less than two months later, they traveled to Atlanta for Invest Fest, where they were booked for a relationship panel called Couples Who Build Together.

That appearance would become their final major public moment before Serayah called off the engagement. Sixteen days later, she announced that the relationship was over and alleged that Joey had been unfaithful. She said she had decided to leave Joey Bada$$ after confronting what she described as “repeated infidelity throughout our relationship.”

Serayah also expressed she was not speaking publicly for sympathy or retaliation. Instead, she addressed women who find themselves questioning their own instincts when something in a relationship feels wrong. “If your intuition is telling you something is wrong, listen to it.” She also made clear that ending the engagement meant giving up the future she had expected with Joey. “Don’t compromise your values because you’re afraid of losing the future you imagined,” she wrote.

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Read More: Serayah Puts Joey Bada$$ On Blast With Recorded Conversation

Her Instagram Stories were considerably less restrained. Serayah said Joey “needs to be shown for exactly who he is,” accused him of cheating after proposing, and claimed she had “receipts.” She then turned her camera toward what appeared to be a recording of Joey speaking with another woman about Serayah and their relationship. Over the clip, she wrote, “Already talking to another woman about me and what we’re going through… smh.” She deleted the posts soon afterward and left followers with one final message. “Post and delete. If you saw you saw.”

Even with the public callout, Serayah drew a line around what she plans to disclose about their private life. She said she would not continue sharing intimate details because protecting their son’s “peace, privacy, and relationship with both parents” remains her priority. Joey had not directly responded to her accusations as of August 25.

The post Joey Bada$$ & Serayah Relationship Timeline appeared first on HotNewHipHop.

The pop-up celebrates JAY-Z’s 30-year career, timed to his two upcoming shows at Tottenham Hotspur Stadium on September 4th and 5th. Those dates mark his only UK stop on this current run of performances.

Fans visiting the shop will find limited-edition merchandise made specifically for the London stop. Further, with Armand de Brignac champagne and Assouline’s “The Book of HOV,” a tribute book covering JAY-Z’s career and cultural impact.

This isn’t the first version of the experience either. It follows a three-night run at Yankee Stadium in New York City earlier this summer, which brought out Beyonce, Eminem, Rihanna, Nas, and several other major names across the shows.

London’s pop-up adds its own local touch too. DJs including DJ Target, DJ Semtex, and DJ Manny Norté will take over the decks each evening from 5pm to 7pm, giving the space a live, ongoing soundtrack throughout its run.

Read More: Kanye West’s Russian Concerts Canceled As Venue Finally Speaks Out

JAY-Z 30 Pop-Up Heads To London Ahead Of Tottenham Shows

The London stop is just one piece of a wider run of shows marking JAY-Z’s 30-year milestone. After Tottenham, he heads to Paris on September 10th, followed by two Los Angeles dates on October 23rd and 24th.

Each stop is built around celebrating decades of music that’s shaped culture well beyond hip- hop itself. The pop-up format lets fans engage with that history in a more physical and hands-on way than a typical merch table would allow.

UMusic Shop Camden adds extra weight to the London setting too. The space is built specifically around celebrating music history in the neighborhood that helped shape it. It’s also located inside Camden’s stables market.

For fans attending the Tottenham shows, or just passing through Camden, the pop-up offers one more way to mark a career three decades in the making.

Read More: The Game Says He Doesn’t Believe He Has To Pick Sides Following Drake Collab

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His most recent project, It’s Been Awful, has received praise from fans and critics alike. It’s a project that is one of Rashad’s most personal. An album full of emotion that has connected with so many listeners.

On Tuesday, Rashad got to connect with his fans on a more intimate level with the release of his Tiny Desk performance over on NPR. This is a performance that fans had been anticipating for a while, and it did not disappoint. Rashad offered up a rare 13-song tracklist, filled with some of his best work.

Read More: What Happened To Ailea Brown? Inside The Missing Case & New Legal Developments

Isaiah Rashad for NPR

Isaiah Rashad Tiny Desk Setlist:

• Heavenly Father
• SAME SH!T
• West Savannah
• Headshots (4r Da Locals)
• Wat’s Wrong
• BOY IN RED
• M.O.M.
• SUPAFICIAL
• RIP Young
• SCARED 2 LOOK DOWN
• GTKY
• 4r Da Squaw
• Prayers Up

Over on YouTube, viewers were feeling the performance and showered the comments section with praise. “Been rocking with dude for 14 plus years. Crazy to see the ride,” one person wrote. “I’ve literally been waiting YEARS for this. Ty so much Tiny Desk for making this a reality,” said another. It just goes to show that real music reigns supreme.

Let us know which song you liked the most from this performance in the comments below. Also, tell us a song that you felt should have been included.

Read More: Rapsody’s Growth As An Emcee, Told Through 10 Songs

The post Isaiah Rashad Delivers Stunning NPR Tiny Desk Performance appeared first on HotNewHipHop.

The show was also supposed to take place at Gazprom Arena, which holds 80,000 people. According to Billboard, the arena has made it crystal clear that these shows are not actually happening. In a post on Instagram, they said they “did not sign any contracts for the stadium rent for the event.”

“There is no such agreement,” the venue said. “Accordingly, the concert cannot take place on our site.”

Read More: What Happened To Ailea Brown? Inside The Missing Case & New Legal Developments

Kanye West Is No Longer Going To Russia

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Say Agency, the promoter for the event, has released a statement. They claim that they were blindsided by the arena’s announcement. In their eyes, the shows are not canceled. Instead, they are attempting to contract the venue so that Ye can get his concerts back on track.

“We learned about [it] at the same time as you did, through the media,” Say Agency reportedly said on Telegram. “As of now, the Ye concert has not been canceled. We are trying to contact the venue to find out the reason for the post and resolve the issue. We will keep you updated.”

It remains to be seen whether or not Ye’s team will be able to find a solution. These kinds of hiccups have not been uncommon for West. His controversial nature has made it difficult for various cities and countries to embrace him. For instance, his recent ban in the UK prevented him from performing at the Wireless Festival.

Read More: Rapsody’s Growth As An Emcee, Told Through 10 Songs

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One line, however, felt a bit more clear-cut than the others. “Me, Drake and a Draco, we the Three Amigos… N***a said pick a side, then I’m picking homicide,” he raps on “No Brakes” ft. Drake. 

During a recent interview with Real 92.3 LA, he explained that he meant that he didn’t need to pick sides in this feud. “It’s going to be a tennis match for everything that you tell me, right? So it’s like, with picking a side, I don’t got to pick a side,” he said. The Game then provided a more existential theory to the bar, explaining that all things that are living will eventually die. “When I say pick a side, pick homicide. Dont–stop playin’ with me, man,” he added. The Game

The Game then explained that he’s remained in Los Angeles throughout his career and despite the number of people who’ve died to the streets, he never moved away.

Read More: What Happened To Ailea Brown? Inside The Missing Case & New Legal Developments

The Game On Kendrick Lamar

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Ultimately, The Game’s made it abundantly clear that he doesn’t have any beef or ill feelings toward Kendrick Lamar. During a speech at his release party, Game explained how he selflessly helped out people like Kendrick in the past but isn’t able to reach them anymore. Meanwhile, he felt like he and Drake had a strong relationship separately that he didn’t feel like he could turn his back on out of loyalty.

Read More: Rapsody’s Growth As An Emcee, Told Through 10 Songs 

The post The Game Says He Doesn’t Believe He Has To Pick Sides Following Drake Collab appeared first on HotNewHipHop.

Release Date: August 25, 2026

Genre: Hip-Hop

Album: N/A

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