VISUAL has a unique approach along with an intense work ethic that has given him an artistic angle not common in the industry. Known for his signature Blue Collar work ethic, his career encompasses his own public relations, promotion, bookings and own music release. In 2002, he started his own Indie label; Community Service Records. His sound is universal but rooted in the essence of Hip Hop and of the people and the streets of Chicago. His conscience message overshadows the violence and negative stereotypes Chicago has recently been recognized for.
The Latino artist was born in Chicago’s Logan Square neighborhood, moved to Mexico City soon after and came back to Logan Square a few years later where he spent most of his youth. Growing up a Latino kid in Chicago, provided VISUAL the inspiration and experience to begin writing poems, which evolved into the songs we hear today.
"The ego-smashing trend of ultra-realness has reached the windy shores of the Chi.
VISUAL presents himself to be nothing more than who he is"
David Vidal - Urb Magazine
During the course of his music career VISUAL has shared the stage with artists such as Lupe Fiasco, The Pharcyde, Rhyme Fest, Atmosphere, GLC, DJ A-Trak, Swollen Members, Brother Ali, R.A. the Rugged Man and many more.
It is important to recognize his involvement around Chicago as not only a trendsetting musician, but also as an entrepreneur, actor, video director, activist and youth advocate. Organizing an annual food/toy drive in collaboration with the Chicago Food Depository & Toys for Tots and his involvement in the annual back to school jam organized by non profit, The Chi Rock Nation has laid the groundwork for his future endeavors.
VISUAL's relentless pursuit for success has landed him positive media attention across a wide variety of outlets including Fuse TV, Urb Magazine, Hiphopgame.com, Hip-hop-kings.com, Fakeshoredrive.com, the Chicago Tribune, the Chicago Sun-Times, and the Red Eye.
Covering the span of all media, his local notoriety has propelled him out of Chicago’s scene to become internationally known. Not limiting himself to the local region of the Mid West, VISUAL has already toured NY, Virginia, DC and France.
VISUAL, doesn't just stand behind his blue collar work ethic; he pushes it to the limits and continues to grow, not only for himself, but to offer others an outlet to showcase their musical passion as well. In 2011, he created ChicgaoHipHophistory.com where he highlights moments in the scenes past and offers a platform for new artist making a name.In 2012, Visual founded #HelloHipHop, a monthly musical showcase for local artists new and established to be heard in a live interactive environment. #HelloHipHop has since then developed into a one stop home for artist, producers and small businesses to blossom by offering services such as public relations, management, event planning, creative direction and much more.
More now than ever, VISUAL is front and center in the Chicago Hip Hop music scene. By putting his expertise out on display, his reputation, skill set and blue collar work ethic has solidified his ever growing presence in Chicago hip hop history and beyond.