GUCCI

He believes if you're going to get behind a cause, make it count.

Gucci adds a unique accessory to their collection.

There seems to be a theme going on here.

The rapper shared an image of himself repping the brand while others still call for a boycott.

SMH.

Naomi Campbell sees a better future for Gucci.

Gucci outlines its post-blackface vision for the future.

21 Savage feels like "ace when he left the cleaners."

The stars show out for the biggest night in fashion.

He says most high fashion isn't made for black people.

The "Gucci Gang" group project is in the works according to Smokepurpp.

Kering's CFO refuses to believe the "blackface fiasco" will affect their sales.

Apple CEO Tim Cook, as well as LVMH, Kering, have pledged millions to help reconstruct the 850-year-old church in France.

The rapper says he just wants his community to stand up for itself.

Future shares his thoughts on the recent controversy.

Soulja Boy, tell em!

T.I. isn't going to tolerate any further criticism of his family, period.

Young Thug doubles down on his controversial mask.

T.I. makes it clear the boycott still stands.

Would you cop these new Gucci kicks?

50 Cent will be decked out in all Tom Ford from now on.

Dapper Dan has influenced Gucci in a major way.

Young Thug rocks the shocking sweater in his Instagram story.

Michael B. Jordan stars in a Spike Lee joint.

Michael Blackson finds a way to integrate all the hot topics into his new video.