A$AP Rocky is the new face of Gucci's bestselling Guilty fragrance. Starring alongside Elliot Page and Julia Garner, the rapper is dressed in signature Gucci silhouettes in the campaign. A$AP Rocky is a longtime fan of the Italian label. He has previously sported Gucci monogrammed babushka scarves, Horesbit sliders, dalmatian-emblazoned tracksuits, and Prince of Wales blazers. He made an appearance in their Fall/Winter 2020 campaign alongside Tyler, The Creator, and Iggy Pop. A$AP Rocky has also attended several Gucci fashion shows, including the Gucci x Adidas show in Milan last February.
The Gucci Guilty scent has a recognizable peppery, mandarin-laden smell. The fragrance has been a hit since it first launched back in 2010. The Gucci label has a history of promoting big names to front their campaigns. Some of these celebrities include Harry Styles, Lana Del Rey, Miley Cyrus, Dakota Johnson, and most recently, Ryan Gosling. The campaign was lensed by British photographer Glen Luchford who has previously captured A$AP Rocky for Calvin Klein's Spring 2019 campaign.
A$AP Rocky For Gucci Beauty
For the campaign, A$AP Rocky can be seen sporting an ivory ruffled button-up blouse. Overtop, he wore a black diamond-adorned velvet jacket. Sticking to Spring/Summer 2023 trends, an enormous floral brooch was attached. This brought in the floral patterns that the Gucci label is known for flaunting. Furthermore, this look and campaign follow the rapper's appearance at Super Bowl LVII. He cheered on his partner Rihanna while she brought the house (or stage) down. His look for the night consisted of a custom red, white, and blue NFL leather varsity jacket by designer Jeff Hamilton. The jacket featured an embroidered image of Rihanna’s tattooed hand holding a football.
Additionally, he accessorized with a Fenty-branded trucker hat, and a pair of massive khaki pants held up by his favorite “GRIM” belt. Finally, he completed the look with square-toed boots. Gucci is holding its Autumn/Winter 2023 showcase in Milan this Friday. A$AP is supposed to attend the show, as well as Elliot Page and Julia Garner. We can only assume that he will show up in a look nothing short of iconic for the presentation. The new Gucci Guilty campaign is launching on March 1st. Stay tuned for updates and more details on the campaign on HotNewHipHop, as well as our Instagram and Twitter accounts.
