Juice WRLD's estate reportedly sold most of his catalog in a nine-figure deal, carried out quietly in early 2022. According to Billboard, independent music publisher and record label Opus Music Group now owns much of the late rapper's material. Moreover, it includes 90% of his publishing rights, as well as the rights to 90% of his master recordings' income. Not only did it include Juice WRLD's released discography, but also hundreds of tracks that never saw the light of day. Juice released two albums, two posthumous albums, a collab tape with Future, a solo mixtape, and nine EPs.
Furthermore, his label partners Interscope and Lil Bibby's Grade A Productions kept their ownership of the "Lucid Dreams" star's masters. Still, this deal raised eyebrows because of the secrecy surrounding its execution, as these reports just surfaced. However, the company that bought most of the publishing and income rights is apparently a fresh face in the industry. According to their website, Opus only represents two other artists. Moreover, these are pop and reggaetón stars Maluma from Colombia and Rauw Alejandro from Puerto Rico. Although they didn't directly address the sale, they did speak to Billboard about the late artist in a statement. “To represent the body of work of Juice Wrld – whose cultural significance and generational influence can’t be overstated – is an honor and a responsibility," they shared.
Meanwhile, this news comes months after Juice's cousin criticized his ex-girlfriend and record label for allegedly "controlling" and "manipulating" the late rapper. While he didn't specify which label, Juice signed to Lil Bibby's imprint. Moreover, him and Interscope Records signed him in 2017 for $3 million. Regardless, Bibby organized the latest Juice WRLD Fest. It included performances form Trippie Redd, Ski Mask the Slump God, Lil Tecca, G Herbo, and more.
Still, the late rapper's legacy continues to live on and endure in the ears and hearts of millions. For example, he became the first artist to have four albums sell 500,000 copies each in a year, specifically 2022. Moreover, all four of his albums in his entire discography continued to dominate the charts. Let us know what you think of this sale in the comments and come back to HNHH for the latest on Juice WRLD.