It seems like the Drake and Kendrick Lamar feud from last year may be more consequential than fans thought. Of course, it had a massive impact on the culture, but what about the business? According to Billboard, Drizzy's recent reported split from his longtime booking agent has folks putting their tinfoil hats on.
The publication reported that he parted ways with Brent Smith at Wasserman Music under a low profile in order to avoid a lot of media attention. Smith repped the Toronto superstar for over a decade, starting at WME and continuing after he joined Wasserman in 2020. He's now their executive vice president and managing executive.
What's more is that Brent Smith also reportedly represents Drake's rival, Kendrick Lamar. According to Billboard, a source told them that the 6ix God and Smith haven't worked together for most of 2025, if not all of it. In fact, the source reportedly alleged that this breakdown was partly due to the two rap titans' beef.
Now, according to HITS Daily Double, The Boy partnered with Creative Artists Agency (CAA) for his live representation. Per insiders who reportedly spoke to the publication, CAA's Alex Mebed and Daryl Eaton will manage his bookings. HDD also pointed to insiders' allegations that K.Dot was fine with sharing a booking agent with his enemy.
Drake New Album
Meanwhile, with rumors of a massive 2026 tour with Aubrey Graham's Live Nation partners, we will see if this move has immediate repercussions. Also, Drake's new album ICEMAN will presumably come out soon, so fans are excited to see the live rollout.
Elsewhere, Kendrick Lamar recently broke a touring record. He and SZA now lay claim to the highest-grossing hip-hop tour of all time. The "Grand National" trek has a few more shows left, so this number will be even higher. So far, it reportedly brought in over $332 million.
Will there be any other extracurricular developments related to this legendary but nonetheless tiring feud? Obviously. Will it come back up in the music? We'll see what ICEMAN holds. But either way, it's been way more complicated than just disses and hits.
