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Music Exclusive Interview: Hip Hop icon and legendary lyricist Rakim is celebrating 50 years of the culture & kicking off Black Music Month in style.
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Erika Marie -
News Lil Yachty reworks the "Minnesota" lyrics in the newest Sprite commercial.
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Danny Schwartz -
Sneakers LeBron James' Nike LeBron 8 is coming back in a big way this year.
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Alexander Cole -
News Drake X Sprite are killing the branded content game with the first installment of "Obey Your Thirst."
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Danny Schwartz -
Music Sprite wants your coins.
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Zaynab -
Music Industry experts drop some gems on the importance of an artist's aesthetic.
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Mitch Findlay -
Music Latto, Saweetie, and more will be performing as part of Sprite's "Live From The Label" concert series.
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Alex Zidel -
Sneakers Another Nike LeBron 8 Low colorway is set to drop this month.
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Alexander Cole -
Music 2 Chainz is king of the citrus soda.
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hnhh -
News McDonald's, Sprite and Joe FreshGoods taps Kyle for their new "That's The Mix" campaign.
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Aron A. -
News Drake and Nas are scheduled to take the stage together Friday night.
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Kevin Goddard -
News Vince Staples is the subject of episode 3 in Sprite's "Obey Your Thirst" doc.
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Trevor Smith -
Music We get the scoop on life on the road, live shows and merchandising.
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Kyle Rooney -
Music Ahead of Sprite's Live From The Label concert series, get to know Summer Valentine, who is slated to open for Saweetie at the upcoming show on August 12th.
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Mitch Findlay -
Original Content Before they became headliners, some of hip-hop's biggest names were holding it down as opening acts.
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Mitch Findlay -
Original Content It took a while for things to come together, but a strong friendship between rap and advertising has definitely been formed. We decide to take a look at some of the most memorable rap-centric commercials from over the years.
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Layne Weiss -
Music Learn more about rising St. Louis artist, Ryan Trey, following his performance for Sprite's "Live From The Label" with Jack Harlow.
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Alex Zidel -
Sneakers Another classic Nike LeBron 8 Low will be dropping soon.
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Alexander Cole -
Original Content Can today's artists still sell out?
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Luke Hinz -
Food Sprite is releasing a new ginger flavor of its classic soda and a streetwear collection to go with it.
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Cole Blake -
Music The sneaker art installation was lit.
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Erika Marie -
Sneakers Sprite vibes return on LeBron James' Nike LeBron 17, although it looks like this colorway will only be available for the kids.
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Kyle Rooney -
Music The crucial elements of building your brand and connecting with your audience.
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Kyle Rooney