J. Cole Rebrands "Might Delete Later" Pages Online To Roll Out "The Fall-Off"

BY Gabriel Bras Nevares
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J Cole Rebrands Might Delete Later Pages Roll Out The Fall Off
RALEIGH, NORTH CAROLINA - APRIL 07: J. Cole performs at the 2024 Dreamville Music Festival at Dorothea Dix Park on April 07, 2024 (Photo by Astrida Valigorsky/WireImage/Getty Images)
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The irony of J. Cole's 2024 LP "Might Delete Later" continues to play out, but fans will happily accept that in order to get "The Fall-Off."

J. Cole is hopefully about to drop a classic with The Fall-Off, which he's been teasing for years and years now. It will also come after a very turbulent time for his space in the hip-hop game, as his apology after dissing Kendrick Lamar amid K.Dot's battle with Drake is still an infamous (or under-respected) moment. Ironically, that all happened with his Might Delete Later project in the background, a title whose ironies continue to reveal themselves in the most simple but potentially promising ways.

As caught by NFR Podcast on Instagram, Cole reportedly changed the name of his YouTube and Instagram pages for Might Delete Later to The Fall-Off. For those unaware, those pages held vlogs, teases, trailers, music videos, snippets, and audio streams for that 2024 record.

Therefore, many fans hope that we will get similarly consistent, compelling, and revelatory behind-the-scenes content for what's shaping up to be one of 2026's most significant musical releases. Not only is The Fall-Off seemingly the last J. Cole project, but fans want to hear how he turns from an ironically modified part of his catalog to a more definitive, enduring, and consequential release.

When Is J. Cole Dropping The Fall-Off?

Fortunately for fans, we won't have to wait long to hear this long-awaited full-length for ourselves and see how he actually sticks the landing. J. Cole's The Fall-Off drops February 6, and it's apparently a double album. In fact, we already got the "Disc 2 Track 2" single from it, which is conceptually and rhyme scheme-wise one of his best recent tracks.

Considering other album trailers, teases, and resurfaced clips that fans got amid this rollout, hopefully this Might Delete Later rebrand means that we'll have even more extra content for this release. Maybe it's just a way of consolidating and saving resources. After all, having one YouTube or Instagram page can be hard enough as a celebrity. But fans hope that, if anything sticks around from that 20204 period, it's that extracurricular spirit of the release, giving fans a peep behind the curtain, and keeping to a high quality standard.

Maybe we'll get answers for these questions very soon. In any case, we're weeks away from what will hopefully be a landmark J. Cole album.

About The Author
Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022. Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case. Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.

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