The new Anthony Edwards Adidas commercial narrated by Joe Budden is bigger than basketball. It’s not just about dunks and highlights. It’s about Ant shutting out the noise that comes with being the face of the league, whether he wants that role or not.
Anthony Edwards’ rise has been meteoric. His fearless play and magnetic personality made him a star almost overnight. But stardom comes with distractions. Off the court, he’s had his share of headlines, from navigating family responsibilities to the constant chatter around his personal life.
The new Adidas ad tackles that tension head-on. With Joe Budden’s voice carrying the narration, the commercial sounds more like a declaration. Budden’s delivery is raw, gritty, and brutally honest. It speaks to Edwards’ reality: a young superstar learning how to rise above every outside narrative. Adidas isn’t selling a shoe here.
They’re telling a story about a player who hears everything but lets nothing stop him. Edwards has been called the NBA’s next great face. This ad leans into that pressure, showing him carry it with power and confidence.
The video from Adidas Hoops capture that energy with Ant focused, locked in, and moving forward no matter what.
Joe Budden x Anthony Edwards
The Anthony Edwards Adidas commercial narrated by Joe Budden is about shutting out the noise. Edwards has faced personal headlines and public criticism, but the ad shows none of that rattles him.
Instead, the focus is on his drive, his explosiveness, and his commitment to becoming the face of the league. Budden’s narration adds weight, reminding viewers of the grit behind Edwards’ journey.
Adidas uses sharp visuals and cinematic shots to reflect Ant’s intensity, while Budden’s words echo the idea of resilience. It’s more than promotion, it’s a statement about Edwards rising above everything off the court.
At just 23, Edwards’ story is still being written. This ad suggests he’s ready to embrace the chaos and turn it into fuel. For Adidas, that makes him more than a signature athlete.
