Ben Atkinson
Ben Atkinson is a sneaker content writer at HotNewHipHop, where he has been covering the latest sneaker releases and industry news since 2023. With a deep understanding of the sneaker market, Ben regularly reports on exclusive sneaker drops, collaborations, and trends shaping the footwear world. From covering the return of top Nike releases to writing about Travis Scott's famous Air Jordan collaboration, Ben delivers in-depth content for the sneakerhead community. He also brings valuable insights from his former sneaker reselling business, Midwest Soles, which sharpens his expertise on the market. Sneakers The Air Jordan 3 Flip returns in February 2027 in a bold Varsity Red colorway timed to Super Bowl LXI weekend.
By
Ben Atkinson May 21, 2026 Streetwear LeBron James was spotted in a Virgil Abloh Archive x Nike USA rugby top as Off-White x Nike football cleats surface ahead of the World Cup.
By
Ben Atkinson May 21, 2026 Sneakers Early mockup images of the Air Jordan 4 "Georgetown" have surfaced showing a grey suede and navy colorway.
By
Ben Atkinson May 21, 2026 Sneakers The Air Jordan 3 OG "Bin 23" releases soon, limited to 2,300 pairs, featuring a deep burgundy suede upper and winebox packaging.
By
Ben Atkinson May 21, 2026 Music T-Pain was spotted driving his black and gold Koenigsegg Regera through Atlanta traffic, one of only 80 ever produced.
By
Ben Atkinson May 20, 2026 Streetwear OVO and Oracle Red Bull Racing release their latest collection featuring navy varsity jackets, graphic tees, and accessories.
By
Ben Atkinson May 20, 2026 Sneakers Rihanna's Puma partnership has ended, and recent sightings of her wearing the Jacquemus x Nike Moon Shoe have sparked speculation
By
Ben Atkinson May 20, 2026 Sneakers The Air Jordan 4 "Berlin" is expected to release in Spring 2027, featuring an all-black upper with mixed textures.
By
Ben Atkinson May 19, 2026 Sneakers The "Spotlight" Air Jordan 4 is expected to release in a black suede and silver colorway inspired by Michael Jackson's "Spotlight."
By
Ben Atkinson May 19, 2026 Sneakers A rumored 1 of 8 Air Jordan 20 pack made personally for Drake in 2015 has surfaced featuring three navy and gold colorways.
By
Ben Atkinson May 19, 2026 Sneakers A$AP Rocky and Puma officially unveiled the Mostro 3D Mule Pack in black and blue glimmer colorways, featuring a fully molded look.
By
Ben Atkinson May 19, 2026 Sneakers From Michael Jordan's injury-modified pairs to Friends and Family exclusives, these are the ten most notable Air Jordan 1s never released.
By
Ben Atkinson May 17, 2026 Sneakers Lil Yachty revealed a sample of the Concrete Boys x Nike Air Force 1 Low featuring a white leather upper with orange accents.
By
Ben Atkinson May 17, 2026 Sneakers Jalen Brunson rocked a "SSGSS" Nike Kobe 3 Low Protro player exclusive, a Dragon Ball Z inspired colorway.
By
Ben Atkinson May 17, 2026 Streetwear Nike hosted a private dinner for Drake to celebrate his triple album release, with a menu card referencing a lyric from "Burning Bridges."
By
Ben Atkinson May 17, 2026 Streetwear Resellers are bringing the Audemars Piguet x Swatch Royal Pop Collection directly to watch dealers on the same day as the launch.
By
Ben Atkinson May 17, 2026
Sneakers The Air Jordan 3 "Flip" Is Back And It's Dropping In All Red The Air Jordan 3 Flip returns in February 2027 in a bold Varsity Red colorway timed to Super Bowl LXI weekend.
By
Ben Atkinson 
Streetwear LeBron James Gives First Look At The Upcoming Virgil Abloh Archive x Nike USA Rugby Top LeBron James was spotted in a Virgil Abloh Archive x Nike USA rugby top as Off-White x Nike football cleats surface ahead of the World Cup.
By
Ben Atkinson 
Sneakers Early Look At The Air Jordan 4 "Georgetown" Coming In 2027 Early mockup images of the Air Jordan 4 "Georgetown" have surfaced showing a grey suede and navy colorway.
By
Ben Atkinson 
Sneakers Air Jordan 3 "BIN 23" Will Drop With Special Packaging The Air Jordan 3 OG "Bin 23" releases soon, limited to 2,300 pairs, featuring a deep burgundy suede upper and winebox packaging.
By
Ben Atkinson 
Music T-Pain Takes His Extremely Rare Koenigsegg Regera Out On Atlanta Highway T-Pain was spotted driving his black and gold Koenigsegg Regera through Atlanta traffic, one of only 80 ever produced.
By
Ben Atkinson 
Streetwear Drake's OVO Label Links With Red Bull Racing For Another Capsule Drop OVO and Oracle Red Bull Racing release their latest collection featuring navy varsity jackets, graphic tees, and accessories.
By
Ben Atkinson 
Sneakers Rihanna's Puma Deal Is Done And She's Already Been Spotted Wearing Nike Rihanna's Puma partnership has ended, and recent sightings of her wearing the Jacquemus x Nike Moon Shoe have sparked speculation
By
Ben Atkinson 
Sneakers Jordan Brand Dropping A "Berlin" Inspired Air Jordan 4 Next Year The Air Jordan 4 "Berlin" is expected to release in Spring 2027, featuring an all-black upper with mixed textures.
By
Ben Atkinson 
Sneakers Michael Jackson-Inspired Air Jordan 4 "Spotlight" Drops In 2027 The "Spotlight" Air Jordan 4 is expected to release in a black suede and silver colorway inspired by Michael Jackson's "Spotlight."
By
Ben Atkinson 
Sneakers Rare 2015 Air Jordan 20 Pack Made For Drake Just Surfaced For Sale A rumored 1 of 8 Air Jordan 20 pack made personally for Drake in 2015 has surfaced featuring three navy and gold colorways.
By
Ben Atkinson 
Sneakers A$AP Rocky And Puma Drop Mostro 3D Mule Pack In Two Colorways A$AP Rocky and Puma officially unveiled the Mostro 3D Mule Pack in black and blue glimmer colorways, featuring a fully molded look.
By
Ben Atkinson 
Sneakers The 10 Most Iconic Air Jordan 1 Colorways Never Officially Released From Michael Jordan's injury-modified pairs to Friends and Family exclusives, these are the ten most notable Air Jordan 1s never released.
By
Ben Atkinson 
Sneakers Lil Yachty Unveils New Concrete Boys x Nike Air Force 1 Low Sample Lil Yachty revealed a sample of the Concrete Boys x Nike Air Force 1 Low featuring a white leather upper with orange accents.
By
Ben Atkinson 
Sneakers Jalen Brunson Rocks Dragon Ball Z Inspired Nike Kobe 3 Low Protro Jalen Brunson rocked a "SSGSS" Nike Kobe 3 Low Protro player exclusive, a Dragon Ball Z inspired colorway.
By
Ben Atkinson 
Streetwear Nike Threw Drake A Dinner To Celebrate His 3 New Albums Nike hosted a private dinner for Drake to celebrate his triple album release, with a menu card referencing a lyric from "Burning Bridges."
By
Ben Atkinson 
Streetwear Resellers Are Already Selling The AP x Swatch To Watch Dealers Resellers are bringing the Audemars Piguet x Swatch Royal Pop Collection directly to watch dealers on the same day as the launch.
By
Ben Atkinson