Ben Atkinson
Benjamin Atkinson is a sneaker content writer at HotNewHipHop, where he has been covering the latest sneaker releases and industry news since 2023. With a deep understanding of the sneaker market, Ben regularly reports on exclusive sneaker drops, collaborations, and trends shaping the footwear world. From covering the return of top Nike releases to writing about Travis Scott's famous Air Jordan collaboration, Ben delivers in-depth content for the sneakerhead community. He also brings valuable insights from his former sneaker reselling business, Midwest Soles, which sharpens his expertise on the market. Sneakers Nike is bringing back Kevin Durant’s KD 5 Elite in 2027, with two new colorways inspired by EYBL and the DMV area.
By
Ben Atkinson November 08, 2026 Sneakers The Air Jordan 3 Golf “Black Cement” brings elephant print, red accents, and a golf outsole to the iconic colorway
By
Ben Atkinson November 08, 2026 Sneakers First look photos of the Nike LeBron 24 “Christmas” show a green colorway with a zipper and silver details.
By
Ben Atkinson November 08, 2026 Sneakers The Air Jordan 3 “Paris” reportedly swaps elephant print for damask and arrives as a Paris-only release in 2027 with special heel branding.
By
Ben Atkinson November 08, 2026 Sneakers Drake’s NOCTA reportedly has four Nike Air Max BW colorways in the works, from black and white to pink and volt for 2027.
By
Ben Atkinson November 08, 2026 Sneakers Flight Club opened a raffle for the 2016 Air Jordan 11 “Space Jam” with a very low price, but pickup is in person only.
By
Ben Atkinson November 07, 2026 Streetwear The Miami Heat revealed Vice City uniforms with Cactus Jack, Rockstar Games, and Nike for a special game before GTA 6 launches.
By
Ben Atkinson November 07, 2026 Sneakers Official photos are here of the upcoming Air Jordan 3 "Santa" but it will be a grade school exclusive release only.
By
Ben Atkinson November 06, 2026 Sneakers The Air Jordan 4 OG “Bloodline” now has a release date, and the black pair brings Nike Air branding back to the heel.
By
Ben Atkinson November 06, 2026 Sneakers Reebok’s G-Unit G6 era shows what happens when a hot sneaker is everywhere. Here is what Air Jordan can learn from 50 Cent and Reebok.
By
Ben Atkinson November 06, 2026 Sneakers New images of the 2026 Air Jordan 3 “Knicks” show a championship date inside the tongue and a sticker sheet in the box.
By
Ben Atkinson November 06, 2026 Sneakers Travis Scott teased his Cactus Jack x Rockstar Games x Nike Air Force 1 Lows for GTA 6, showing off the vibrant pair.
By
Ben Atkinson November 06, 2026 Sneakers The upcoming Air Jordan 5 “Phoenix Suns” brings white leather, orange, and a vibrant purple to the iconic shoe.
By
Ben Atkinson November 06, 2026 Music Lil Baby became the first person to play Xbox’s one-of-one Series X-BITE, a working console built inside an alligator.
By
Ben Atkinson November 06, 2026 Sneakers Nike SB and Jordan Brand are reportedly releasing two Air Jordan 12 Low colorways, with monochrome looks in black and green.
By
Ben Atkinson November 04, 2026 Sneakers Lil Yachty showed off a white Nike Us Force 1 Mid with blue and orange contrast stitching, and it has no release date yet.
By
Ben Atkinson November 04, 2026
Sneakers Kevin Durant's Nike KD 5 Elite Is Returning In New Colorways Nike is bringing back Kevin Durant’s KD 5 Elite in 2027, with two new colorways inspired by EYBL and the DMV area.
By
Ben Atkinson 
Sneakers The Air Jordan 3 “Black Cement” Is Heading To The Golf Course The Air Jordan 3 Golf “Black Cement” brings elephant print, red accents, and a golf outsole to the iconic colorway
By
Ben Atkinson 
Sneakers LeBron's New Nike LeBron 24 “Christmas” Goes Grinch First look photos of the Nike LeBron 24 “Christmas” show a green colorway with a zipper and silver details.
By
Ben Atkinson 
Sneakers Paris Gets Its Own Air Jordan 3 With A Twist The Air Jordan 3 “Paris” reportedly swaps elephant print for damask and arrives as a Paris-only release in 2027 with special heel branding.
By
Ben Atkinson 
Sneakers Drake's NOCTA Is Dropping Four New Colorways Of The Nike Air Max BW Drake’s NOCTA reportedly has four Nike Air Max BW colorways in the works, from black and white to pink and volt for 2027.
By
Ben Atkinson 
Sneakers Flight Club Is Selling The Air Jordan 11 “Space Jam” For $11 Flight Club opened a raffle for the 2016 Air Jordan 11 “Space Jam” with a very low price, but pickup is in person only.
By
Ben Atkinson 
Streetwear Miami Heat Unveil Vice City Uniforms With Travis Scott And Rockstar The Miami Heat revealed Vice City uniforms with Cactus Jack, Rockstar Games, and Nike for a special game before GTA 6 launches.
By
Ben Atkinson 
Sneakers Air Jordan 3 “Santa" Receives Official Look Official photos are here of the upcoming Air Jordan 3 "Santa" but it will be a grade school exclusive release only.
By
Ben Atkinson 
Sneakers Air Jordan 4 "Bloodline" Receives A Release Date The Air Jordan 4 OG “Bloodline” now has a release date, and the black pair brings Nike Air branding back to the heel.
By
Ben Atkinson 
Sneakers 50 Cent's G-Unit Reebok Comeback Is A Warning Sign For Jordan Brand Reebok’s G-Unit G6 era shows what happens when a hot sneaker is everywhere. Here is what Air Jordan can learn from 50 Cent and Reebok.
By
Ben Atkinson 
Sneakers First Look Surfaces Of The 2026 Air Jordan 3 “Knicks” New images of the 2026 Air Jordan 3 “Knicks” show a championship date inside the tongue and a sticker sheet in the box.
By
Ben Atkinson 
Sneakers Travis Scott Leaks New Images Of His GTA 6 Nike Air Force 1s Travis Scott teased his Cactus Jack x Rockstar Games x Nike Air Force 1 Lows for GTA 6, showing off the vibrant pair.
By
Ben Atkinson 
Sneakers Air Jordan 5 “Phoenix Suns” Gets Rumored 2027 Release Date The upcoming Air Jordan 5 “Phoenix Suns” brings white leather, orange, and a vibrant purple to the iconic shoe.
By
Ben Atkinson 
Music Lil Baby Gets A One Of One Xbox Inside Giant Alligator Lil Baby became the first person to play Xbox’s one-of-one Series X-BITE, a working console built inside an alligator.
By
Ben Atkinson 
Sneakers Nike SB Is Taking On The Air Jordan 12 Low Nike SB and Jordan Brand are reportedly releasing two Air Jordan 12 Low colorways, with monochrome looks in black and green.
By
Ben Atkinson 
Sneakers Lil Yachty Adds Another Nike Force 1 Mid To His Growing Collection Lil Yachty showed off a white Nike Us Force 1 Mid with blue and orange contrast stitching, and it has no release date yet.
By
Ben Atkinson