NBA YoungBoy’s Merch Partner Sues Him Ahead Of “MASA” Tour

BY Caroline Fisher
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NBA YoungBoy Merch Partner Sues Hip Hop News
<> at Champions Square on August 25, 2018 in New Orleans, Louisiana.
NBA YoungBoy's first-ever headlining tour is scheduled to begin next month with a performance in Dallas, Texas.

NBA YoungBoy is currently gearing up to embark on his first-ever headlining tour in support of his new album, MASA. He announced the 27-city trek back in May, and it's expected to kick off next month. He'll hit cities like Dallas, Houston, Los Angeles, Chicago, Detroit, Miami, Atlanta, and more.

While the tour is yet to begin, it's already resulted in some new legal trouble for the Louisiana rapper. He's now being sued by his retail partner, Westside Merchandising. According to Billboard, the company alleges that they paid YB a $1 million advance in 2023 as part of a licensing deal that would give them the exclusive right to sell his merch online and at live events.

Allegedly, NBA YoungBoy is also supposed to promote the merch as part of the deal. Westside alleges that he's failed to do so, even after securing a presidential pardon and getting out of prison.

NBA YoungBoy Tour

Lil Baby & Friends
Rapper NBA YoungBoy performs onstage during Lil Baby & Friends concert to promote the new release of Lil Baby's new album "Street Gossip" at Coca-Cola Roxy on November 29, 2018 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images)

Reportedly, YB sent Westside a letter before announcing the tour, claiming he was terminating their contract due to “poor performance."

“The purpose behind defendants’ purported termination is clear: YoungBoy has embarked on a nationwide 32-date lucrative tour, and defendants have obviously obtained a new advance from another company to handle the touring merchandise even though defendants are contractually obligated to use Westside,” the lawsuit alleges. “Westside has an exclusive license to sell Never Broke Again merchandise — rights that upon information and belief will be infringed by the new merchandise that will be sold at YoungBoy’s upcoming tour.”

Westside is seeking a court order stating that they are entitled to handle the merch at NBA YoungBoy's upcoming tour. They're also seeking financial damages. At the time of writing, YB has not publicly addressed the lawsuit.

About The Author
Caroline Fisher is currently a News Editor at HotNewHipHop. Her time at HotNewHipHop began in 2023 when she began writing about music and pop culture full-time. Since then, she has helped cover major stories including the YSL RICO trial, Drake and Kendrick Lamar’s explosive feud, Diddy’s ongoing legal battle, and awards shows such as the BET Awards. Being from Chicago, she also got the opportunity to attend Summer Smash 2024 and review Chief Keef’s historic homecoming show. She additionally covered sets by Flo Milli, Playboi Carti, Bktherula, and more.

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