Jayda Cheaves Addresses Backlash For Partially Nude Ad Featuring Children

BY Caroline Fisher
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Street Style - February 2023 - New York Fashion Week
NEW YORK, NEW YORK - FEBRUARY 12: Jayda Cheaves wears sequined silver white dress with feather sleeves outside Bronx & Banco during New York Fashion Week on February 12, 2023 in New York City. (Photo by Christian Vierig/Getty Images)
According to Cheaves, she wanted to inspire other women to feel "beautiful."

Earlier today, Jayda Cheaves took to Instagram to unveil a new promotional video for her latest Waydamin swimwear launch. Unfortunately, however, it hasn't been well received. The video shows Cheaves lying on her stomach on a beach, and taking off her swimsuit top. Eventually, two young boys come and steal the top, and she then runs into the ocean wearing nothing but a pair of swim bottoms.

The video left commenters confused, and criticizing Cheaves for featuring children in the risqué ad. "Not butt naked with the kids," one Instagram user writes. "You don’t have to be a genius to know that this would be received poorly, cause why are you naked and your son is in this video? Like what made you think this would be okay?" another wonders.

Jayda Cheaves Defends Herself Amid Criticism

Cheaves took to her comments section to clear things up, emphasizing that the children weren't on set for any actual nudity. "I am the brand.. & the kids were NOWHERE on set after we filmed their scene OBVIOUSLY," she wrote. "Why use somebody else kid when none of this is LITERAL and my son lives to be in front of a camera. It was only right to incorporate him."

In another comment, Cheaves insisted that she had no ill intentions, and was simply trying to convey an inspiring message to other women. "I just want anyone commenting to KNOW it's nothing weird or ill about this video we ACTED out to leave a message and promote my latest launch," she explained. "Which inspires every woman to feel BEAUTIFUL, FEARLESS, and ACCEPTED WITHIN no matter what." What do you think of Jayda Cheaves' new promotional video? What about her response to backlash for being around kids partially naked? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.

About The Author
Caroline Fisher is currently a News Editor at HotNewHipHop. Her time at HotNewHipHop began in 2023 when she began writing about music and pop culture full-time. Since then, she has helped cover major stories including the YSL RICO trial, Drake and Kendrick Lamar’s explosive feud, Diddy’s ongoing legal battle, and awards shows such as the BET Awards. Being from Chicago, she also got the opportunity to attend Summer Smash 2024 and review Chief Keef’s historic homecoming show. She additionally covered sets by Flo Milli, Playboi Carti, Bktherula, and more.

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