Latto Says She Doesn't Charge Rising Female Rappers For Features

The "Big Energy" MC described herself as "a girl's girl" and said she wants to help other women in the industry get their big break.

BYGabriel Bras Nevares

Latto recently described herself as "a girl's girl" when discussing why she doesn't charge up-and-coming female rappers for features. Moreover, the statements came from the "Lottery" rapper's recent interview with Billboard for their Women In Music photoshoot series. While the Columbus, Ohio-born artist is in a high industry echelon right now, she also reflected on her early beginnings with her breakout 2020 hit "B***h From Da Souf." Also, she spoke on the early love she got from stars like Trina, City Girls, SZA, Queen Latifah, and many more. “I get a lot of love,” she said with a bright smile. “Real recognize real.”

Furthermore, she elaborated on why she doesn't let money get in the way of her features for a rising female artist. “My No. 1 thing has been being a girl’s girl," she expressed. "I utilize my power in uplifting others on my way up. When you see Latto do a feature with an upcoming female rapper, I don’t charge them. The label got to cover the glam, but I don’t profit off that.” Moreover, a lot of that industry love carried over as careers blossomed into superstardom. For example, she recently remixed SZA's track "Smoking on my Ex Pack," nodding one of her early supporters in the game.

Latto Speaks On Rising Female Rappers On Billboard

However, the 777 MC's career trajectory hasn't progressed without its feuds, unfortunately with one of her idols. During the same Billboard interview and after a couple months of reflections, she spoke on her public beef with Nicki Minaj. What could've been an opportunity to unite against industry bias devolved into insults and the posting of private messages. “It’s difficult navigating through situations like that because there’s a disconnect. I will look at myself as a fan of someone and they will view [me] in a whole different light,” the 24-year-old expressed. “It’s disappointing. You just got to take it to the chin and keep pushing.”

Still, Latto seems to be primarily looking forward to the future. “The content I’m about to roll out is a whole fresh new leaf," she told Billboard. "I genuinely love to see the new wave of female rap, and I’m honored to be a part of it.” Given her star-making success and self-proclaimed generosity in the industry, the celebrity is poised to be a leader as well. Regardless, log back into HNHH for the latest updates and news from Latto.

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About The Author
Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.