The ubiquity of the “Crying Jordan” meme has been well-documented, and it doesn’t seem to be phasing out of internet vernacular anytime soon. If anything, it’s only getting bigger, and this Air Jordan custom sneaker is proof.
If you’re a sneakerhead, the summertime is basically primetime for you. All those icy soled kicks and fresh white mesh you’ve had tucked away in your closet can finally see the light of day once winter’s wretched weather passes.
Pretty soon Spike Lee might not be the only one wearing golden kicks. A placeholder page has appeared on Nike’s SNKRS app, which they use to list their upcoming releases, and that placeholder shows the golden Air Jordan 4 pictured above.
Just in case you were wondering how much Adidas was cutting into Nikes’ profits – not that much, if the personal wealth of Nike co-founder Phil Knight and Michael Jordan are any indication.
The biggest sneakerhead in the NBA probably isn’t who you’d expect. It’s not Kobe, despite his personal player exclusive Air Jordan collection. It isn’t Nick Young, despite his “Swaggy P” nickname.
After a slow start to its existence (it first released in 2009), the Air Jordan 1 KO silhouette has been picking up steam, with both “Royal Blue” and “Shadow” colorways selling out at retailers in recent months.
Retailers and brands alike know that everyone saves up additional cash to make their most lavish purchases during the holiday season. For that reason, the time from Black Friday through Christmas is seen as the most important time for sales.
Jordan Brand has been slowly rolling out a series of sneakers with slightly altered color blocking, calling them the “Alternate Collection.” Each of the sneakers has taken an existing shoe and inverted some of the colors.
After some poor quality photos circulated the web last week, Jordan Brand has begun an elaborate unveiling for the Air Jordan 30. It’s took place at Adler Planetarium in Chicago, and the recorded livestream of the event is still available here.
As February approaches, Nike has rolled out their annual Black History Month collection. Aside from sneakers, the collection features hats, tees, shorts and hoodies, all themed with this year’s chosen BHM pattern.
In 2015 Air Jordan made a commitment to returning to high quality materials, something fans have complained about as the quality of materials and construction of retro Jordan sneakers has diminished while the price tag has gotten larger.