DJ Khaled just added another grail to his legendary sneaker collection, and this time it's a pair that hasn't even been officially announced. The music star was spotted wearing the J Balvin x Air Jordan 4 collaboration. It's a shoe that recently made waves when J Balvin himself wore them on stage during a performance.
The timing is interesting... J Balvin debuted these on stage, and now Khaled is showcasing them in what could be the beginning of a carefully orchestrated promotional campaign.
Known for his incredible sneaker vault and connections in the industry, Khaled has built a reputation for wearing the rarest, most hyped pairs before anyone else can get their hands on them. This wouldn't be the first time a major release started with strategic celebrity sightings.
Both artists have massive social media followings and influence in sneaker culture. These are ideal stars to generate buzz for an upcoming drop. Currently, there are no confirmed release plans for the J Balvin x Air Jordan 4.
However, with two major cultural figures now wearing the sneakers publicly, speculation is mounting that an official announcement could be coming soon. Whether this is the start of a full PR tour remains to be seen, but sneakerheads should definitely keep their eyes peeled for more information in the coming weeks.
DJ Khaled Wears J Balvin x Air Jordan 4
The J Balvin x Air Jordan 4 features an eye-catching multicolor design. The upper combines black suede and brown leather panels.
A distinctive mesh pattern covers the toe box with pink and lavender accents. Light blue hits appear on the heel and midsole areas. Further the outsole showcases pink and yellow color blocking.
Nike Air branding is visible on the heel with a special logo detail. This collaboration celebrates J Balvin's vibrant aesthetic and Latin heritage. Overall the colorway is bold and unapologetic, standing out in any rotation.
