Future Reportedly Starting Medical Marijuana Brand

A trademark attorney revealed that the rapper's legal team filed several trademark applications for "EVOL BY FUTURE."

BYGabriel Bras Nevares

While it's by no means uncommon at this point, it's always exciting to see the hip-hop world cross over into other industries. Future is reportedly starting a brand in the lucrative marijuana business. Moreover, these reports come from trademark attorney Clarissa Harvey, who shared some details on these potential big plans. Furthermore she said Hendrix's legal team filed six trademark applications for a line named "EVOL BY FUTURE" in various classes on February 17. In addition, she said the description of the brand involves “providing a website featuring health information in the field of medical marijuana and cannabis."

Also, these reports indicate that the line may include vape pens, medicated oils, smoking lounge services, and more. Of course, longtime Future fans likely recognize the alleged brand name from the MC's 2016 album. However, even an extracurricular business venture probably won't stray the trap legend from album mode. He tweeted as such earlier this year, along with the announcement of a collab album with Metro Boomin later in 2023. Not only that, but he boasted that they already have the album of the year.

Future Has Big Plans Beyond Medical Marijuana

In addition to those big plans, Future also extended his One Big Party tour with additional dates later this year. His new run will last from March 9 in New Orleans to April 8 in Minneapolis, although his announcement teased that there are "always more cities to be added." Moreover, his January run brought along Polo G, Trippie Redd, Kodak Black, EST Gee, Ocean x KungFu, Rob49, and Babyface Ray. While new dates would've been enough to satisfy fans, Pluto is bringing new guest to these shows as well. They include G Herbo, Mariah the Scientist, Don Toliver, and his ex-girlfriend Dess Dior. Although that would be awkward for many, she told Angela Yee that they're on great terms.

“We’re very, very, very good friends,” she expressed. “He always support me and I’ll always support him. It’s no bad blood. And that’s what people just – you know, they get the wrong idea. It don’t always don’t have to end in a s**t-show. You know what I’m saying? Gracefully move on.” Regardless, come back to HNHH for the latest on Future's next big move.


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About The Author
Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.