North West has grown her celebrity from the first daughter of Kanye West and Kim Kardashian to a burgeoning artist in her own right. She recently released the N0rth4evr EP, which joins her goth-like fashion moves in fans' conversations around her aesthetics and outlook on life.
Most fans are just congratulating North on this journey and celebrating her music, but it seems like others are more critical of her art and style sense's "dark" direction. In a social media clip caught by No Jumper on Instagram, she seemed to respond to a fan asking if she loved Jesus. The 12-year-old made references to the assumptions people are making about her aesthetics, which she thinks doesn't reflect her religious views.
"'Do you love Jesus?' Of course I love Jesus," she explained. "That's my lord and savior. People be thinking I'm dark and stuff, but... I'm really not."
Given her father's strong connection to Christianity in his music and his explorations of religion, this answer is unsurprising. This is one of many similar conversations to sprout up around a lot of different artists. Whenever they present more gothic or dark aesthetics, some folks immediately point to devil worship. But this is clearly a presumptive oversimplification that usually isn't that deep.
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N0rth4evr
North West's new music has been captivating fans for a while now thanks to snippets and singles that shocked fans with her talents. Via the N0rth4evr EP, she's working in a pretty rage-adjacent space right now, mixing in elements of aggressive electronic sub-genres, rock and metal forays, and more.
North West even dropped new merch to celebrate, so she's building out her career as a brand, not just as an artist. With this in mind, we're sure more presumptive conversations will emerge around her image and aesthetics. But in the face of all that criticism, it seems like North will pay it no mind.
We will see if she faces even more of this in the future or if fans eventually cool down with their aesthetic policing. Maybe Ye's daughter can drop a "Jesus Walks" or "Ultralight Beam"-type track in the future to ward off the critics...
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