Shoe Palace created chaos at their Los Angeles store on Valentine's Day 2026. The retailer hosted an exclusive event for the Air Jordan 6 "Infrared Salesman" release. But the real surprise came with an unexpected shock drop.
Only 15 pairs of the Air Jordan 1 Retro High OG '85 "Bred" hit the floor. This legendary colorway recreates the original 1985 black and red design perfectly. Michael Jordan famously wore these despite NBA fines for the non-regulation colors.
The limited quantity created absolute pandemonium inside the West Coast flagship location. Sneakerheads lined up for the Jordan 6 had no idea about the surprise. The '85 "Bred" represents one of the most coveted releases in sneaker history.
Resale prices immediately skyrocketed following the shock drop at Shoe Palace. Pairs are currently selling for over $1,300 on secondary platforms like GOAT. The retail price was only $180 making the profit very high.
The store's atmosphere was electric with red-themed displays everywhere for Valentine's Day. Video footage shows crowds rushing and unboxing moments of pure excitement. Shoe Palace continues building its reputation for exclusive West Coast drops.
Jordan Brand's 2026 strategy blends heritage releases with modern collaborations effectively. The '85 "Bred" shock drop generated massive social media buzz instantly. This marketing approach keeps sneaker culture energized and unpredictable throughout the year.
Shoe Palace Sneakers
Shoe Palace's Valentine's Day event centered around the Air Jordan 6 "Infrared Salesman" but the real story became the surprise fifteen pairs of Air Jordan 1 '85 "Bred" that dropped without warning.
The '85 version features premium construction closer to the original 1985 release including higher cut ankle collar and vintage Nike Air branding. Michael Jordan's rebellious act of wearing the banned black and red colorway created sneaker culture legend.
Each game he wore them cost him five thousand dollars in NBA fines back in 1985. The shock drop format creates intense competition among collectors who had no advance notice.
Resale markets for the sneakers are in the thousands. Shoe Palace's LA location became ground zero for one of the year's most talked-about sneaker moments.
