Drake’s NOCTA Mystery Box Drop Might Be His Wildest Release Yet

BY Ben Atkinson 5.4K Views
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Lil Baby & Friends Birthday Celebration Concert
ATLANTA, GA - DECEMBER 9: Rapper Drake performs onstage during "Lil Baby & Friends Birthday Celebration Concert" at State Farm Arena on December 9, 2022 in Atlanta, Georgia. (Photo by Prince Williams/Wireimage)
Drake and NOCTA are reportedly releasing a mystery box containing exclusive items and gear for Black Friday.

The Nike x NOCTA Mystery Box Black Friday drop arrives tomorrow, promising at least $50 in value for every box. What makes it more interesting is the chance at random upgrades.

Most people will likely get a standard box but some could get very rare gear. According to the teaser, possible contents range widely. There might be apparel like puffer jackets, tech hoodies or crewnecks, and cargo pants.

There could be accessories like duffel bags, ski-style vests, even skate decks or sunglasses. Some boxes may even have the sneakers like Hot Step 2 or the Air Force 1. Other boxes might have some limited pieces connected to the brand’s past releases.

The randomness makes each box feel like a risk. You may end up with everyday streetwear staples or you might score something unexpected and rare. That gamble is what makes this interesting.

The name NOCTA carries lots of weight in sneaker culture. It sits at the crossroads of music, streetwear, and functional design and Drake is at the head. This plays into that energy as it could feel like a collection, or a mixed bag. For now, all we know is there’s variety inside.

Take a look at the thread below. They tease a glimpse of what’s possible like outerwear, bags, sneakers, accessories. Until boxes open we won’t know what drops where. Once they land, the real unpacking begins.

NOCTA Mystery Box

The Mystery Box seems to feature in sleek black packaging with bold NOCTA branding across the lid. It comes sealed in a sturdy box wrapped in minimal wrapping. Inside a surprise mix of items hides beneath a tissue covering.

Each box promises at least $50 in retail value. Some boxes may hold rare tier one or two items.

Others may feature tier three or standard tier four content. Someone really lucky could win a waitlist hit or even a one-of-one exclusive. Store credit options are listed inside and every box grants another chance at a random upgrade with future NOCTA drops.

About The Author
Ben Atkinson is a sneaker content writer at HotNewHipHop, where he has been covering the latest sneaker releases and industry news since 2023. With a deep understanding of the sneaker market, Ben regularly reports on exclusive sneaker drops, collaborations, and trends shaping the footwear world. From covering the return of top Nike releases to writing about Travis Scott's famous Air Jordan collaboration, Ben delivers in-depth content for the sneakerhead community. He also brings valuable insights from his former sneaker reselling business, Midwest Soles, which sharpens his expertise on the market.

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