Michael Rubin, CEO of Fanatics, has become known as one of the best party-throwers in the world. While also having an ownership stake in sports franchises like the Philadelphia 76ers and New Jersey Devils, he also owns another brand. Alongside Jay-Z, Meek Mill and Lil Baby, Rubin has an ownership stake in the long-famous merchandise brand Mitchell & Ness. All of these endeavors not only show his supreme business practices though, but also his friends in high places. So, as if to flex his otherworldly social circle, Rubin likes to throw parties.
Aside from his annual, all-white themed Fourth of July party, Rubin also typically throws a Super Bowl just a day before the big game. With all the celebs, musicians and athletes in Arizona this past weekend for Super Bowl LVII, Rubin threw another bash on Saturday (Feb. 11). Beforehand, there were slated to be four major performances for the party, but it ended up totaling nine different performers. Pre-planned acts like Travis Scott, Lil Baby, The Chainsmokers and J Balvin were joined by DJ Khaled, Meek Mill, A$AP Ferg, Fabolous and Bobby Shmurda later on.
Michael Rubin Keeps It Exclusive
The guest list for the rager could not have been more high-profile. Athletes like Shaq, Buffalo Bills' Demar Hamlin, Jaguars' QB Trevor Lawrence, Phoenix Suns players Kevin Durant, Devin Booker and Chris Paul, 49ers QB Brock Purdy and NFL icon Odell Beckham Jr. showed up. Additionally, movie stars like Kevin Hart, Tiffany Haddish, Paul Rudd turned up. Along with those performing, rappers Drake, Jay-Z, Lil Uzi Vert, Quavo and YG made appearances. It's safe to say this is an early contender for party of the year. However, not everyone was able to join in for the fun.
Reports from Daily Mail revealed that many folks were denied entrance. The gathering took place at the Arizona Biltmore Resort, and was full of security. Over 2,000 individuals were sent away at the door, even those who offered to pay up to six figures to be let in. Additionally, a few desperate souls were thwarted after attempts to to jump the fence. A source told Daily Mail that the security was top-notch. "Some tried-to go through the main hotel entrance, some tried to hop the security fence and others tried to sneak into the VIP check in," they said. "But multiple security guards handled would-be trespassers superbly. Fort Knox would have been a lot easier to infiltrate!" Check out some photos and video from the party below.