Jay-Z, Meek Mill, Lil Baby, Michael Rubin's Fanatics Acquire Mitchell & Ness

Jay-Z, Meek Mill, Lil Baby, and Michael Rubin's Fanatics are among those behind the reported $250M acquisition of the legendary sports apparel brand.

BYAron A.
Shareif Ziyadat/Getty Images

Mitchell & Ness remains a fixture in the culture but it's now under new ownership. Michael Rubin's Fanatics, Jay-Z, Meek Mill, Lil Baby, and more have now acquired the brand in a reported $250M deal from Juggernaut Capital Partners, per Complex. The acquisition of the brand breaks down into 75% Fanatics and 25% other parties, including Hov, Lil Baby, Meek, Maverick Carter, and the D'Amelio family.

 Shareif Ziyadat/Getty Images

“I’m incredibly excited for Fanatics to partner with this incredible group of innovative owners to build upon the company’s already strong business that has kept the brand culturally relevant for more than 100 years,” Rubin said. “Growing up as a kid in Philadelphia, we looked at Mitchell & Ness as a badge of pride, and I truly believe this legendary brand has no limit.”

With cultural behemoths like Jay-Z, Meek Mill, and Lil Baby behind the acquisition, the brand will operate under the Fanatics as an independent entity with CEO Kevin Wulff maintaining his title. Mitchell & Ness will continue to focus on men's & women's streetwear and other products to help elevate the brand further.

“Fashion is cyclical, but classics are forever," Jay said in a statement. "Mitchell & Ness is a true classic. I was an early adopter of this brand, as well as a part of a departure from athletic wear. I’m proud to play a small role in bringing it back, and in some cases, introducing the authenticity and quality of the Mitchell & Ness brand to a new generation.”


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About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.