Cheez-It And Pandora Release Crackers With Cheese Aged to Hip-Hop

In collaboration with Pandora, Cheez-It's newest cheese snack is aged with rap music.

BYGabriel Bras Nevares
Mario Tama/Getty Images

Anyone on this site knows that hip-hop's impact on music, culture, and society is powerful and incredibly significant... but what about its impact on a block of cheese? Cheez-It's partnered with Pandora for its new crackers to answer that question. The limited Aged by Audio Cheez-It's are made with 100% real cheese that was aged while "listening" to hip-hop music.


It may be hard to wrap your head around, but the process is intriguing no doubt. Aged by Audio was inspired by a Swiss study that found hip-hop music, specifically its tempos and frequencies, could strengthen the taste and smell of aging cheese. Eric Storm, senior marketing director at Cheez-It, released a statement to share the company's excitement for this product.

“After six months in the making, we’re thrilled to finally share this absurdly delicious collaboration with our fans... Our innovations team is always exploring new ways to bring more unique experiences to our fans, and Cheez-It x Pandora Aged by Audio is the perfect way to provide our dedicated fans with a truly first-of-its-kind snack while celebrating the joy music brings.”

According to Cheez-It's description of the product on their website, the cheese was aged while listening to a curated Pandora hip-hop playlist 24 hours a day for six months. Twitter users have responded with (mostly) cheesy hip-hop puns and disbelief, but people are definitely curious.

Cheez-It And Pandora Release Crackers With Cheese Aged to Hip-Hop

Hip-hop's forays into food are nothing new. Master P and Snoop Dogg are releasing new snacks with the Rap Snacks brand, who Migos famously partnered with as well. MF DOOM released a whole album about food, and rappers like EminemBun BBlueface, and more have all launched their own restaurants. However, this might be the most creative crossover yet, albeit the most unconventional.

Cheez-It And Pandora Release Crackers With Cheese Aged to Hip-Hop

Customers who buy the new Cheez-Its will also get a free 90-day trial for Pandora Premium, and they will even be able to access the playlist that the cheese "listened" to while aging, which should pair perfectly with the snack – I wonder if they put Swizz Beatz on there?

Cheez-It And Pandora Release Crackers With Cheese Aged to Hip-Hop

People might insert a witty play on words or be skeptical of the process when talking about the rap-aged Cheez-Its, but as they say, can't knock it 'til you try it.

You can buy the Aged by Audio Cheez-It's made with hip-hop music on the Cheez-It website or through the Pandora app or site. You can also check out some of Twitter's reactions to the announcement above.

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About The Author
Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.