Nike is stepping into the jewelry world, and the collection is much bigger than expected. The first pieces are set to arrive on October 29th through SNKRS.
The headline piece is a miniature Air Force 1 pendant necklace covered in stones. It costs $5,750, which makes it by far the most expensive item.
A crystal-covered Swoosh necklace follows at $1,750, and matching Swoosh earrings cost $995. An Air Max 1 pendant sits closer to earth at $395.
For fans with smaller budgets, the lineup also includes Swoosh huggie earrings in gold and silver. They cost $195 and $165. More Swoosh earrings are priced at $195 and $295. There is also a Futura pendant necklace for $285. Overall, the mix runs from simple, everyday pieces to full statement jewelry.
Some details are worth knowing. Sneaker News reports that the first drop on October 29th runs from $85 to $245. That means the $5,750 pieces may arrive later.
Nike even includes care instructions, so these are meant to be worn. Also note that both men's and women's versions of the Swoosh necklace are expected.
Nike’s Jewelry Collection
Nike has teased this collection in stages. The first look was a small set of Swoosh necklaces and hoops. Then the nicer pieces appeared, and the prices jumped.
The materials are not cheap either. Reports say the pieces use sterling silver with white rhodium plating or 14K gold finishes, and the Swoosh hoops are 29 mm.
Jewelry fits a bigger trend in sneaker culture. Many fans already wear their favorite shoes as pendants and chains, so Nike is simply making the official version.
The Air Force 1 is the perfect choice for the centerpiece. It is one of the most recognizable sneakers ever made, and it has been tied to hip-hop for decades.
Of course, a $5,750 price tag will limit who can buy it. Still, it gets people talking, and that is exactly what Nike is looking to do here.
