Rick Ross Tries To Downplay 50 Cent's Success With Verzuz & G-Unit Reeboks

BY Gabriel Bras Nevares
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Rick Ross 50 Cent Verzuz G Unit Reeboks
Aug 2, 2023; Fort Lauderdale, FL, USA; american rapper and record executive Rick Ross attends a match between Inter Miami CF and Orlando City SC at DRV PNK Stadium. Mandatory Credit: Nathan Ray Seebeck-USA TODAY Sports via Reuters Connect
Rick Ross is trying to troll amid 50 Cent's Verzuz pop-out and his G-Unit Reebok relaunch selling out quick.

50 Cent has a lot to celebrate this weekend, as he popped out as a special guest for the Joe and Donnell Jones Verzuz and also had his Reebok sneakers relaunch in collaboration with G-Unit sell out quickly. But with success comes scrutiny. His longtime rival Rick Ross has responded to these achievements, which the G-Unit mogul trolled him over on Instagram.

"lol why the CO so quiet now," Fif wrote about the former correctional officer, reposing media about the G-Unit Reeboks selling out. Rick Ross had clowned 50 Cent's sneakers, and brought up his beef with T.I. in relation to his Verzuz pop-out. For those unaware, that feud supposedly stemmed largely from 50 refusing to do a battle with the Atlanta rapper.

"[A fan] agreed with me that the shoes was ugly, and they don't know nobody that bought them," Rozay remarked via IG, as caught by Diverse Mentality on Twitter. "But they said, 'Rozay, you was watching Verzuz when 50 came on?' And I thought about it. I said, 'Wow...' They may not know I own equity in Verzuz. Yeah, guys... So Curtis, thanks for your employment. Thanks for the pop-out. That's why I thought Curtis wouldn't do the Tip thing. 'Cause he knew Rozay had a small piece of that. But he came out. He did that for free. Next time, I'ma make sure you have a [Luc] Belaire bottle, Curtis."

50 Cent & Rick Ross Beef

"Aye, 50 Cent, why you lying telling them people you sold all them shoes?" Ross alleged. "Stop lying. You filed a $100 million bankruptcy when you sold them last time. You got an endorsement deal. Same way you don't discuss your publishing, 'cause you don't own no publishing. Toast to all the real hustlers. Talking about, 'They sold out so quick.' Ain't no resellers selling them. Ain't no n***as buying them shoes, y'all. Don't go for that. N***a filed $100 million bankruptcy when them s**ts was going on."

This is just the latest chapter in 50 Cent and Rick Ross' long-running feud. What began as an allegedly shady look from 50 to Ross at the 2008 BET Awards devolved into business clashes, personal jabs, comparisons of success, and endless trolling attempts.

About The Author
Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022. Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case. Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.