Jordan Brand just dropped official images of the Air Jordan 12 "Bloodline," and the shoe looks even better in these shots than anything we'd seen before. The May 23rd release date is locked in, and these photos confirm that the wait has been worth it.
The all-black upper is the foundation of the whole shoe, and it reads incredibly clean in the official imagery. What makes this colorway interesting is how restrained the red actually is, it doesn't scream at you from across the room.
Instead, the metallic red lands on the lace dubraes, the side panel, and the "23" heel detail, giving the shoe just enough contrast to pop without overpowering the blacked-out base.
This colorway has a longer backstory than most people realize. It got shelved, came back, got moved around the calendar, and finally landed on a confirmed drop date. The journey from concept to actual release has taken years, which makes these official photos feel like a genuine moment.
The "Bloodline" name connects to the Bred DNA that runs through Jordan Brand's history, it's a black and red Jordan colorway, just interpreted differently than the classic Flu Game. Jordan Brand isn't recycling the Flu Game here they're building something adjacent to it with its own identity.
May 23rd is coming up fast, so now is the time to get your plans together.
Air Jordan 12 "Bloodline" Photos
The Air Jordan 12 "Bloodline" runs on a full black nubuck upper with pebbled leather detailing on the toe box and side panels for texture. Metallic red hits land on those distinctive plastic hardware pieces unique to the Jordan 12 silhouette, along with the side panel insert that typically carries the "JUMPMAN" text.
Red also appears on the "23" detail at the heel and on the Jumpman logo at the collar. The midsole and outsole both run in black, keeping the tonal look consistent underfoot.
Overall it's a sharp, wearable colorway that works just as well off the court as on it.
Air Jordan 12 "Bloodline" Retail Price
Finally, the retail price of the Air Jordan 12 "Bloodline" is set at $215.
