Earlier this month, Drake unveiled a massive ice sculpture in his hometown of Toronto to tease his upcoming album, ICEMAN. The release date was hidden inside the installation and eventually discovered by Twitch streamer Kishka. The long-awaited project is slated for release on May 15.
For obvious reasons, the ice sculpture attracted a lot of attention. Countless fans showed up to it in hopes of catching a glimpse. Local police even had to block it off temporarily because one group took things too far and built a campfire on top of it.
The situation made plenty of headlines, and according to a post by @hotfreestyle on Instagram, people are taking notes. In the days since Drake's viral sculpture was erected, several major brands like Chiquita, Coors Light, Chipotle, Laneige, KFC, and even the NFL’s New York Giants have shared posts featuring their own sculptures inspired by it. Their sculptures don't appear to be real, but it's the thought that counts.
Drake's ICEMAN Rollout
It looks like Drake isn't just changing the game with his ICEMAN sculpture, either. His frequent collaborator Gordo also recently took to social media to tease what's to come, and he set the bar high. "What he's [Drake] about to do is completely unheard of in music… like nothing we’ve ever seen before. The world isn’t ready for this," he declared. Needless to say, supporters are more eager than ever to hear what Drizzy has up his sleeve.
Drake's ICEMAN rollout has earned some serious praise from his industry peers. During a recent episode of his Brilliant Idiots podcast with Andrew Schulz, for example, Charlamagne Tha God commended him for his efforts.
"Listen, I love it," the internet personality explained at the time. "The reason I love it is because nobody does rollouts anymore. Everybody thinks they're f***ing Beyoncé from ten years ago and they can just drop, drop, drop. Nah, do a motherf***ing rollout."
