One of the most culturally significant Air Jordan 3 colorways ever is coming back. The Air Jordan 3 "Do The Right Thing" will return during Spring 2027. It will be the first time the shoe has returned to retail since its original release in 2007.
The timing is no accident. The 2027 drop will celebrate the colorway's 20th anniversary. That alone makes it one of the most anticipated Jordan retros already on the radar.
Spike Lee has been entwined with Jordan Brand history since the late 1980s, when he starred alongside Michael Jordan in the Mars Blackmon commercials. It was the cover and poster of Lee's 1989 film that became the direct color inspiration for the DTRT Air Jordan 3.
The shoe wasn't initially highly regarded but eventually became a collector's item that could go for as much as $1,000 on resale platforms. That kind of trajectory makes the retro even more meaningful for those who missed the original.
The 2027 version will be a general release, available at most Jordan Brand retailers. The color blocking will stay true to the original, though the shape will be updated to resemble the 1988 mold.
Retail pricing has not been confirmed. Stay locked for official images closer to the Spring 2027 launch.
Air Jordan 3 "Do The Right Thing"
The original 2007 release marked the first time nubuck had been used for the upper of the AJ3, cast in an eye-catching Brisk Blue shade. The bold blue covers most of the upper, with blue-on-blue elephant print detailing at the toe and heel.
Also an orangish yellow hits several eyelets, the heel stabilizer, and the tongue lining. A lime green Jumpman logo lands on the tongue, with matching green visible through the Air unit in the heel.
The combination of blue, gold, and green is unlike anything else in the Jordan 3 catalog. It is loud, layered, and unmistakable.
Finally, the retail price of the Air Jordan 3 "Do The Right Thing" is currently unknown, but expect more updates as we near Spring 2027.
