Frank Ocean Hints At Plans For 2025 With Mysterious Billboard Outside Of Coachella

BY Cole Blake 4.9K Views
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Street Style - Paris Fashion Week - Menswear F/W 2019-2020 : Day Three
PARIS, FRANCE - JANUARY 17: Frank Ocean wears an orange puffer jacket, a beanie hat from Arc'Teryx, outside Louis Vuitton, during Paris Fashion Week - Menswear F/W 2019-2020, on January 17, 2019 in Paris, France. (Photo by Edward Berthelot/Getty Images)
Frank Ocean hasn't released a new album since dropping "Blonde" back in 2016 and fans think it might be time for a follow-up.

Frank Ocean appears to have something in store for this year after putting up a billboard featuring the phrase, “KIKI BOY 2025.” As confirmed by Rolling Stone, the billboard popped up along the road into the Coachella Valley in the Colorado Desert. The words, "Kiki Boy," also reference a alleged alternate Instagram account by the name @kikiboyyyyyyy that belongs to the elusive singer. The account launched in March 2025 and only has eight followers. They include his primary profile, @Blonded, as well as SZA, Kendrick Lamar, Ariana Grande, and more.

Frank Ocean previously headlined Coachella in 2023, but the performance was highly-controversial. He was an hour late, didn't live-stream the show, and even cancelled his set for the second weekend. Fans didn't even get much insight into a long-waited follow-up to 2016's Blonde, as he said only: “I want to talk about why I’m here because it’s not because of a new album… Not that there’s not a new album.” A source at the time told Rolling Stone that there was originally going to be much more to Ocean's performance, but a last-minute leg injury threw a wrench in the plans. “There were a lot of production [elements] that Frank planned that at the last minute didn’t pan out,” they said. “That threw everything off, so it was a scramble after that.”

Frank Ocean's Next Project

Frank Ocean hasn't released an album since his critically acclaimed projects Blonde and Endless in 2016. While he's been mostly quiet on the music front, that doesn't mean he hasn't been working. Earlier this year, Variety confirmed his upcoming directorial debut film had begun shooting in Mexico City with David Jonsson starring.

In other news, Frank Ocean's name popped up in headlines, this week, when Kanye West called him out for attempting to convince him to stop supporting Donald Trump back in 2016. West recalled the interaction while streaming with Digital Nas. "Frank Ocean p*ssy ass come over my house talking about Trump all day and how I shouldn't support Trump. N***a f*ck you know about politics and n***a I'm your motherf*cking senior, OG, y'all used to come on tour with me n***a," West said on the livestream. "None of you n***as can tell me about politics n***a. F*ck you think? You read a book and now you can tell me some sh*t? None of these n***as as talented. I'm the greatest motherf*cking artist that ever existed. They can just be slightly better at one thing cause they only do that one thing."

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About The Author
Cole Blake is a current staff writer at HotNewHipHop based out of New York City. He began writing for the site as an intern back in 2018 while finishing his B.A. in Journalism at St. John’s University. In the time since, he’s covered a number of breaking stories for HNHH. These include the ongoing YSL RICO trial, the allegations surrounding Diddy, and much more. His work also extends outside of hip-hop, having written extensively about a myriad of topics including politics, sports, and pop culture. He’s attended several music festivals to provide coverage for the site as well, such as Rolling Loud and Governors Ball.