Latto Leaves Her "Brokey" Behind In New Music Video

BYGabriel Bras Nevares1095 Views
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Latto Brokey Music Video Watch Hip Hop News
Screenshot via YouTube @Latto channel, "Latto - Brokey (Official Video)" video
The "Sugar Honey Iced Tea" rollout continues.

Latto continues to roll out Sugar Honey Iced Tea, and what would that process look like without a visual for one of the album's biggest hits? The "Brokey" music video is finally here, and with colorful visual effects, guests like Rubi Rose, and a couple of interesting set pieces, it certainly succeeds at crafting an engaging, fun, and fitting treatment. Not only that, but the Clayton County femcee also included a short visual for a snippet of the track "There She Go," so fans got a little bit extra. Overall, it's definitely a music video highlight for the year, and one that shows her charisma and sense of humor quite well.

However, folks who remember the conversation around this song when it dropped know that it was a pretty controversial discussion. Many felt that "Brokey" looked down on less successful citizens who couldn't afford luxurious gifts for their partners, a narrative that Latto quickly sought to combat. "I hate that y’all think I was calling hard workers brokeys [broken heart emoji]," she tweeted. "So I got $10k for whoever make the best video at they job to brokey & I’ll fly u out to be in the music video…no mo waiting til ur bday to go outta town. Tag me & hashtag #Brokey so I can see them all."

Latto's "Brokey": Stream & Watch The Music Video

Then, a woman went viral for getting fired from her job at Waffle House for doing the "Brokey" challenge, but she ended up winning. Latto flew her out and she appeared in the music video. Seeing this full-circle moment was a treat to see, even if the visual doesn't do much to go against the initial criticism of the song. Regardless, this context does make the viewing experience pretty interesting for those in the know.

Meanwhile, other Latto fans are more concerned with rampant relationship rumors around her, which she recently discussed with Angel Reese and Mariah The Scientist for the former's podcast. Alas, they are no closer to finding her man for certain. Still, thanks to tracks and music videos like "Brokey," we can assume that whoever Latto's partner is has the will and money to treat her lavishly.

About The Author
Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022. Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case. Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.
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