ASAP Rocky Shines In New Fenty Beauty Ad

BYGabriel Bras NevaresPublished on January 05, 20242.1K Views

2023 LACMA Art+Film Gala, Presented By Gucci - Inside

LOS ANGELES, CALIFORNIA - NOVEMBER 04: (L-R) Awol Erizku and A$AP Rocky, wearing Gucci, attend the 2023 LACMA Art+Film Gala, Presented By Gucci at Los Angeles County Museum of Art on November 04, 2023 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for LACMA)

Featuring a very fitting snippet from his track and music video, "RIOT (Rowdy Pipe'n)," the New York rapper never fails to stun.

ASAP Rocky is, unsurprisingly, the latest model for Rihanna's Fenty Beauty brand, as he just appeared in a new promo video for its lip gloss. Moreover, this was actually quite the easy ad to craft, given that it just used music video snippets from a very fitting track for this commercial in particular. The song used for this commercial is his 2023 single "RIOT (Rowdy Pipe'n)," which despite a lack of album, is an amazing banger that made a splash this year among fans and casual listeners alike. Regardless, at one point in the song, the New York rapper references the gloss in question, plus his "baby mom." As such, it's surprising that they took this long to post this on Instagram, which they did on Thursday (January 4).

"Flossy, glossy, nah, b***h, this ain’t lip gloss," ASAP Rocky raps on the cut. "Lip balm up in my palm, new collab with my baby mom." Furthermore, the gloss is a "Barbados Cherry-powered" offering with vitamin E and shea butter for maximum lip moisture. This is obviously far from RiRi's first foray into lip products; in fact, it's one of their most definitive products alongside all her other endeavors in the fashion world.

ASAP Rocky's New Fenty Ad: Watch

Meanwhile, the A$AP Mob head honcho is currently caught up in a weapons and assault case which might continue to hamper his career. We don't know if this is the exact reason as to why his highly teased new studio album Don't Be D*mb isn't out yet. Another explanation could be just ASAP Rocky's life as a father with Rihanna, something that we'd be selfish as fans to demand a change from. Either way, there's a lot of expectation for him to excel in 2024, and hopefully that doesn't carry over into the next year as it did in 2023.

However, we know for sure that there will be more brand partnerships on the horizon. The "Same Problems?" artist recently starred in Bottega Veneta's latest ad series, and there will be plenty on the way. We'll see if any of these match with a legit album rollout. For more news and the latest updates on ASAP Rocky, come back to HNHH.

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About The Author

Gabriel Bras Nevares

Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.