Luka Doncic Net Worth 2023: What Is The NBA Star Worth?

Explore the journey of NBA star Luka Doncic's rising net worth in 2023, driven by his NBA salary, endorsements, and savvy investments.

BYJake Skudder
Sacramento Kings v Dallas Mavericks

Luka Doncic, the Slovenian basketball sensation, has been making waves in the National Basketball Association (NBA) since his debut in 2018. His exceptional skills on the court and charismatic personality off it have made him one of the most popular and marketable players in the league. But what does this mean for his net worth? As of 2023, it's estimated that Doncic's net worth is around $25 million, according to Celebrity Net Worth.

Born in Ljubljana, Slovenia, Doncic began his professional basketball career at a young age with Real Madrid. His talent was evident early on, and he quickly caught the attention of NBA scouts. In 2018, he was drafted by the Atlanta Hawks as the third overall pick but was immediately traded to the Dallas Mavericks. This marked the beginning of his journey in the NBA and his path to accumulating wealth.

Read More: Dallas Mavericks Rookies On Playing With Luka Doncic

The NBA Salary: A Significant Contributor

DALLAS, TEXAS - MAY 22: Luka Doncic #77 of the Dallas Mavericks reacts to a play during the second quarter against the Golden State Warriors in Game Three of the 2022 NBA Playoffs Western Conference Finals at American Airlines Center on May 22, 2022 in Dallas, Texas. (Photo by Tom Pennington/Getty Images)

A significant portion of Doncic's net worth comes from his NBA salary. In his rookie season, he earned a base salary of $6.5 million. Since then, his earnings have only increased. In 2023, he is expected to earn a whopping $10.2 million. This steady income from the NBA forms a substantial part of his net worth.

Read More: Luka Doncic Called Out By College Basketball Star

Lucrative Endorsement Deals

DALLAS, TX - OCTOBER 26: Luka Doncic #77 of the Dallas Mavericks warms up before playing against the Houston Rockets at American Airlines Center on October 26, 2021 in Dallas, Texas. (Photo by Ron Jenkins/Getty Images)

In addition to his NBA salary, Doncic also earns a considerable amount from endorsement deals. He has signed contracts with several high-profile brands, including Nike and BioSteel. These partnerships not only boost his public image but also contribute significantly to his net worth.

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Investments And Other Ventures

DALLAS, TEXAS - DECEMBER 27: Luka Doncic #77 of the Dallas Mavericks shoots against Miles McBride #2 of the New York Knicks and Julius Randle #30 in overtime at American Airlines Center on December 27, 2022 in Dallas, Texas. (Photo by Tim Heitman/Getty Images)

While his NBA salary and endorsements form the bulk of his income, Doncic also has other sources of revenue. He has made several smart investments over the years, which have contributed to his wealth. Additionally, he has ventured into the world of eSports, co-owning the professional eSports organization, Team Queso.

Read More: Colin Cowherd Compares Luka Doncic To Former NBA Star

The Future Of Luka Doncic's Net Worth

DALLAS, TEXAS - NOVEMBER 15: Luka Doncic #77 of the Dallas Mavericks celebrates after Spencer Dinwiddie #26 of the Dallas Mavericks hits a three-point shot against the LA Clippers in the fourth quarter at American Airlines Center on November 15, 2022 in Dallas, Texas. (Photo by Tom Pennington/Getty Images)

At just 24 years old, Doncic has already achieved remarkable success in the NBA. With his exceptional talent and marketability, we expect his net worth will continue to rise in the coming years. As he continues to dominate on the court and sign lucrative endorsement deals, there's no doubt that his net worth will keep growing.

Read More: Stephen A. Smith Calls Out Luka Doncic


Luka Doncic's net worth in 2023 stands as a testament to his talent, hard work, and smart financial decisions. From his NBA salary to endorsement deals and investments, Doncic has multiple streams of income contributing to his $25 million net worth. As he continues to shine in the NBA and expand his portfolio, it's clear that the future is bright for this young star.

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About The Author
Jake is the SEO Content Lead for HotNewHipHop. He has more than ten years of experience covering mixed martial arts, pro wrestling, gaming and music across a number of publications, starting at SEScoops in 2012 under the name Jake Jeremy. His work has also been featured on GiveMeSport, Sportskeeda, Pro Sports Extra, Wrestling Headlines, NoobFeed, Wrestlingnewsco and Keen Gamer, again under the name Jake Jeremy. Previously, he worked as the Editor in Chief of 24Wrestling, building the site’s profile with a view to selling the domain, which was accomplished in 2019. As well as his work for HNHH, Jake is also the Editor in Chief for Fight Fans, a combat sports and pro wrestling site that was launched in January 2021 and broke into the millions of pageviews within the first two years. Jake also previously worked for the biggest independent wrestling company in the UK, PROGRESS Wrestling, as PR Head and Head of Media across the company's social channels. Jake's favourite Hip Hop artists are Kendrick Lamar, Public Enemy, The Beastie Boys and Body Count.