Jay-Z Ends Legal Battle With Bacardi

BYGabriel Bras Nevares11.0K Views
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The two parties agreed to a new ownership deal in the D'usse cognac brand.

One of hip-hop's most successful businessmen can now rest a little easier at night, if he wasn't so busy. Jay-Z recently ended his legal battle with Bacardi over their ownership of the D'usse cognac brand. Moreover, the rapper's lawyers apparently demanded more transparency from the liquor company when it came to handling the cognac brand. Still, the two reached an agreement and Bacardi bought much of Hova's shares in D'usse, securing a majority interest. Meanwhile, Jay still maintained a "significant ownership stake" as part of this new deal.

NEW YORK, NEW YORK - JULY 07: Jay-Z seen out and about in Manhattan on July 07, 2022 in New York City. (Photo by Robert Kamau/GC Images)

However, the two parties previously shared a 50-50 split of D'usse for over a decade. When the New York legend believed Bacardi mismanaged the company, he sought to buy out D'usse as a whole. Then, Bacardi offered Jay $500 million for his stake, and he asked for $1.5 billion instead. As they couldn't reach an agreement, the 53-year-old sued the rum magnates for their mishandling of D'usse last year. Also, he filed paperwork to move the suit to the company's headquarters in Bermuda. After months of litigation, both parties just announced a new deal to reconcile these differences.

“Growing D’usse over the past decade from an idea to one of the fastest-selling spirits in history has been a blessing,” Jay-Z stated via a press release. “The next phase of this journey will further cement D’usse’s legacy as one of the world’s most respected brands. I am excited to renew this partnership with Bacardi.” While they didn't disclose many terms of the agreement, Bloomberg suggested it cost at least $750 million. “We have deep respect for [Jay-Z’s] creativity and business acumen," the liquor company stated to Bloomberg. '[We] are proud of our accomplishments in establishing D’Usse as a leader in an exciting and competitive category."

Meanwhile, the "99 Problems" MC remains as successful, sought-out, and impressive on the mic as ever. In fact, Hov fans should be quite excited for his upcoming Grammys performance of "GOD DID" with DJ Khaled. Let us know in the comments what you think about Jay-Z's business moves with Bacardi down below. Also, as always, come back to HNHH for the latest on Jay-Z and more crossovers in hip-hop and business.

About The Author
Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.
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