Nelly Teases Relaunch Of Apple Bottoms Brand

Nelly dropped a pretty big hint that his iconic early 2000s denim brand, Apple Bottoms, will be seeing a relaunch this year.

BYLynn S.
Amy Sussman/Getty Images

Nelly appears to be bringing his iconic Apple Bottoms brand back for the modern times, after hinting at a comeback on his Instagram account. The Southern hip hop heavyweight posted an image of the brand's signature logo on Saturday. "It’s bout that time...!!!!!!!!!!!!!!!" he wrote in the caption. "Don’t call it a come back..!!!!!"

Nelly originally launched Apple Bottoms back in 2003 as a denim brand, but it went on to expand to clothing, accessories, and perfume. Nelly even conducted a search for a model to represent the label as part of the launch, in an episode of VH1's Inside Out titled "Nelly: The Search for Miss Applebottom."

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Apple Bottoms has been famously referenced in countless songs, including Twista’s “Overnight Celebrity,” Flo Rida and T-Pain’s “Low,” Eminem’s “Shake That,” and, of course, T-Pain's "Applebottom Jeans." The brand's last ad campaign was in 2010, so it will be interesting to see how Nelly plans ton revamp the Apple Bottoms look in order to fit into the style of the 2020s. While we wait for the return of Apple Bottoms, catch Nelly performing at the Lovers & Friends festival taking place on May 8th and 9th in Los Angeles.

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About The Author
<b>Staff Writer</b> <!--BR--> Originally from Vancouver, Lynn Sharpe is a Montreal-based writer for HNHH. She graduated from Concordia University where she contributed to her campus for two years, often producing pieces on music, film, television, and pop culture at large. She enjoys exploring and analyzing the complexities of music through the written word, particularly hip-hop. As a certified Barb since 2009, she has always had an inclination towards female rap.