The Air Jordan 1 Retro Low OG "Howard" releases October 1st for $155. The style code is IX8478-410.
This drop looks different from the last Howard-inspired Jordan 1. That 2024 release skipped any actual school branding, sticking to color cues alone. This one goes further, adding "Howard Bison" text and the Wings logo directly on the heel.
A navy leather upper covers most of the shoe, giving it a clean, sturdy base. The Swoosh comes in a textured red material with a white outline, adding some depth against the smooth navy panels. White detailing runs through the tongue and midsole, keeping the look balanced.
Also there is a navy rubber outsole finishes things off, matching the upper instead of breaking up the color scheme. Overall, it is a subtle choice that keeps the shoe from feeling too busy.
Given the branding upgrade, this pair should land as one of the more significant Howard releases yet. Longtime supporters of the partnership finally get a shoe that says it out loud.
Air Jordan 1 Low OG “Howard University”
Jordan Brand and Howard University signed their partnership back in 2022. It made Howard the first HBCU with Jordan Brand as its official athletic outfitter, in a deal set to run 20 years.
Since then, Howard athletes have worn exclusive Jordan Brand PEs across several models. The Air Jordan 4 and Air Jordan 6 have both gotten Howard-specific versions over the years. Most of those never made it past campus.
Retail releases tied to Howard have stayed rare by comparison. The 2024 Air Jordan 1 Low OG leaned on color alone, without any real school branding attached. This new pair changes that approach entirely.
Adding the Bison name and Wings logo signals Jordan Brand treating Howard less like inspiration and more like an actual collaborator. For Bison alumni and Jordan Brand collectors alike, this is shaping up to be the standout release of the ongoing relationship.
