50 Cent Trolls Rick Ross & Ebro With The G-Unit Reebok's Sold-Out Launch

BY Gabriel Bras Nevares
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50 Cent Trolls Rick Ross Ebro G Unit Reebok Sold Out
May 27, 2025; Indianapolis, Indiana, USA; Curtis James Jackson III, known professionally as 50 Cent, is seen on court prior to the second quarter of game four of the eastern conference finals between the Indiana Pacers and the New York Knicks for the 2025 NBA Playoffs at Gainbridge Fieldhouse. Mandatory Credit: Trevor Ruszkowski-IMAGN IMAGES via Reuters Connect
Rick Ross doubted 50 Cent would find success with the G-Unit Reebok G6s, whereas Fif clashed with Ebro over New York hip-hop's decline.

When you have as many beefs as 50 Cent, sometimes it's best to hit two birds with one stone. In a video on his Instagram celebrating the sold-out relaunch of the G-Unit x Reebok G6 sneakers and his recent Verzuz appearance, he took shots at Rick Ross while also recapping the latest chapter in his playful and long-running feud with Ebro Darden.

The video begins with Fif smoking a cigar while wearing the new kicks. As for the audio in the background, it's a clip from his Rap Life Review interview on Apple Music with Darden and Nadeska Alexis. In it, the G-Unit mogul speaks on the difference between the South and New York, arguing the numbers fall in the latter's favor.

The clip also held 50 Cent's jab at Ebro over New York hip-hop. The two had clashed over its decline, with 50 claiming the broadcaster has done a poor job supporting and influencing New York artists and Ebro claiming 50 divided the city too much.

Then, 50 Cent's Rick Ross feud was the next item of business. "Sold out, fat boy," Fif told the camera before laughing and showing off the new sneakers.

Elsewhere in the video, he also included other Rap Life Review highlights, such as him turning his back on Ebro and teasing Tyrese. Also, the video showed 50's Verzuz appearance at the Joe and Donnell Jones matchup, which saw him link up with YG as well.

50 Cent's G-Unit Sneakers

The G-Unit x Reebok G6 launched this week, over 20 years after its original debut. It reportedly sold out within two hours, and the NYC MC spoke to Footwear News about this success.

"It was authentic," he expressed about the sneaker. "I wasn’t just putting my name on somebody else’s shoe and calling it mine. I was involved. The design, the marketing, the way we presented it. It all felt like me and G-Unit. People can tell when something is real, and I think that’s why it connected the way it did... Look at the response now. We sold out within two hours, and our design held up. That tells you we got it right the first time."

About The Author
Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022. Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case. Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.