DJ Akademiks Claims West Coast Hip-Hop Is "Dead" Beyond Kendrick Lamar

BY Gabriel Bras Nevares
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DJ Akademiks West Coast Hip Hop Dead Beyond Kendrick Lamar
Kendrick Lamar performs during the second day of Bonnaroo Music Festival in Manchester, Tenn. on Friday, Jun. 16, 2023. Jamar Coach / Jackson Sun / USA TODAY Network via Reuters Connect
DJ Akademiks also had a lot to say about Kendrick Lamar and The Game's long-running tensions, and he has a problem with their resurgence.

DJ Akademiks, like many others in hip-hop culture, still has Kendrick Lamar on his mind despite him not dropping any music recently... Yet. That's because the battle with Drake is still on everyone's mind, whether due to ICEMAN or due to K.Dot and his status still being a hotly discussed piece of context and contention for rap discourse. But beyond the pgLang creative, Ak thinks there are no other artists from the West Coast that have any significant "motion" right now.

In a livestream clip caught by Akademiks TV, he reflected on Kendrick's success over his career but also his absences, and claimed the only relevant bit of music out of the West Coast these days is Fenix Flexin's "RUBBERZ." Of course, that track had some AI assistance, so it's not exactly a compliment.

"They're all begging at the feet of Kendrick Lamar, the only guy with clout," Akademiks claimed. "I love you guys on the West Coast, but y'all got zero motion. There's nothing going on over there. It's a bunch of floppers... The hottest thing after Kendrick on the West Coast right now is an AI song. Let's think about that one. 'Watch The Party Die'? He watched the Coast die... Dead. And they don't want to admit that... Everybody was having this hoorah about The Game and YG doing a Verzuz. YG can't sell 20K. YG got more buzz for a murder than he got for music... Somebody got to say it... At least when the Coast was dead, Game threw that b***h on his back. Carried it for a while... [After Kendrick's battle,] No help, no tweets, no nothing. L.A. rap is dead."

Kendrick Lamar & The Game Beef

For those unaware, DJ Akademiks referred to Kendrick Lamar and The Game's tensions in this clip, albeit indirectly. He more directly criticized both artists for the feud, whether it was Game optically seeming jealous or Lamar allegedly not rightfully reciprocating respect.

Of course, there are many West Coast artists doing great right now in hip-hop, such as Baby Keem with Ca$ino (if we're expanding this out of California) and earlier drops like Tyler, The Creator. But we'll see if the West Coast has a big moment soon that matches the ruckus around Kendrick's success.

About The Author
Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022. Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case. Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.