Shedeur Sanders is once again the face of his father's sneaker line. The Cleveland Browns quarterback stars in a new campaign for the Nike Air DT Max '96 Low. This time promoting a fresh "White/Metallic Silver" colorway that dropped today August 7th.
The campaign leans into serious luxury. Shedeur is pictured posing beside a white Lamborghini featuring a custom wrap inspired by the shoe itself, with the model's signature jagged cutout design recreated across the hood and doors. It's a fitting visual for a sneaker line that's steadily grown into a real fashion moment this year.
This marks the latest chapter in Deion Sanders' ongoing Nike revival. The Air DT Max '96 originally built its reputation in the 1990s, worn by Deion himself on both the football field and the baseball diamond. Earlier this summer, Nike introduced a low-top version of the silhouette for the first time, expanding the line even further.
It's also a smart move putting Shedeur front and center for this rollout. He's fresh off a strong rookie stretch with the Browns, giving the campaign real relevance beyond just nostalgia for his father's era. Pairing that current-day spotlight with an old silhouette gives the shoe a chance to reach both audiences.
Shedeur Sanders x Nike DT Max ‘96 Low
This particular colorway keeps things understated. A crisp white leather upper runs throughout, with Metallic Silver Swooshes standing out as the only real accent. It's a near-monochromatic look that fits right into the shoe's growing lineup of clean, wearable colorways.
Shedeur's connection to this shoe goes back further than most fans realize. He's worn player-exclusive versions of the Air DT Max '96 dating back to his Colorado Pro Day in 2025. He has continued sporting custom colorways throughout his rookie NFL season. Watching that relationship turn into full campaign appearances shows just how much weight Nike is putting behind him.
With Shedeur now firmly established as the face of this line, expect more colorways and campaigns to follow as the Sanders family continues building out their footwear empire.
