SPRITE

Sprite vibes return on LeBron James' Nike LeBron 17, although it looks like this colorway will only be available for the kids.

Sprite is releasing a new ginger flavor of its classic soda and a streetwear collection to go with it.

"Even if you get a million dollar check, act like it was just a dollar."

We get the scoop on life on the road, live shows and merchandising.

The crucial elements of building your brand and connecting with your audience.

Industry experts drop some gems on the importance of an artist's aesthetic.

The sneaker art installation was lit.

"I don’t want people to forget the power they have through not only voting, but anything else we put our minds to.”

Can today's artists still sell out?

Sprite wants your coins.

The beverage will compliment a blisteringly hot summer day.

Vince Staple's proves he's got acting chops in the latest "Sprite" commercial.

Bitch you thirsty, please grab a Sprite.

2 Chainz is king of the citrus soda.

Sprite is launching a new ad campaign, "Obey Your Verse," which features rap quotables on Sprite cans.

Drake and Nas are scheduled to take the stage together Friday night.

It took a while for things to come together, but a strong friendship between rap and advertising has definitely been formed. We decide to take a look at some of the most memorable rap-centric commercials from over the years.