marketing
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Music The Game is suing Universal Music Group and Virgin for allegedly neglecting their end of the agreed-upon marketing budget for "Drillmatic."
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Gabriel Bras Nevares -
Viral Lena may be thinking twice about filming with Jason again, but those with a TikTok can pretend to be her co-star thanks to a viral filter.
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Hayley Hynes -
Music He'll bust the windows out ya car.
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hnhh -
Original Content Sometimes in order to win the game, you have to switch up how you play. We take a look at artists who have found success playing by their own marketing rules over the years.
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KC Orcutt -
Pop Culture DaBaby's manager says he was originally against DaBaby rocking a diaper at SXSW in 2017.
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Cole Blake -
TV HBO spent over $100 million marketing its new "Game of Thrones" spin-off, "House of the Dragon."
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Cole Blake -
Music TDE's co-president doesn't think the marketing strategies used during Kendrick's rise would work today.
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Alex Zidel -
Music One of the new Gatorade ads featuring Kendrick Lamar is now on YouTube, and the campaign will debut during the NBA playoffs this weekend.
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Gabriel Bras Nevares -
Sports The marketing behind the Nike LeBron 20 has been interesting.
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Alexander Cole -
Music Tony Yayo thinks French Montana was ahead of his time.
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Caroline Fisher -
Music We're paying attention.
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E Gadsby -
Music Teyana Taylor is the new face of the "Axel Arigato X Samsung" fashion editorial.
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Devin Ch