WHO TF IZ U - Song by J. Cole

BY Alexander Cole Published on February 06, 2026

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J. Cole's "The Fall-Off" has officially been released, and we are savoring every single song, including "WHO TF IZ U."

So far, J. Cole's The Fall-Off has proven to be an incredibly interesting project in which Cole delivers some potent bars, matched with some intricate beats. The eighth song on the album is called "WHO TF IZ U," and there is no denying that this is a song in which Cole is showcasing a more aggressive side. He is trying to make a big statement with this song, especially coming off the more melodic "Bunce Road Blues." Overall, we are impressed with the wide variety of sounds Cole is bringing on this album, and we can't wait to tap into more.

Release Date: February 6, 2026

Genre: Hip-Hop

Album: The Fall-Off

Quotable Lyrics from WHO TF IZ U

Come view the style of the unibrowed Unabomber
Who maneuvered through the drama with a suit of armor
Movin’
First the hootin', hollering', and then the shootin' start up

About The Author

Alexander Cole

Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!