Kanye West's "Vultures" Hits Massive Earnings Milestone Despite Being An Independent Release

Ye and Ty Dolla’s independent release could earn them more money in the long run than some of their biggest albums.

BYGabriel Bras Nevares
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Kanye West and Ty Dolla $ign's collab album Vultures did not come out in collaboration with a record label, and that means the artists earned a whole lot more cash than usual. Moreover, Billboard recently released a report on their estimated earnings from this release method, only partnering with distributor Label Engine to put the record out commercially. After its No. 1 debut on the Billlboard 200 chart, we can assume that they netted a lot of money from not having to split this with a label. As such, the outlet believes that they took home about $986,000 from this supposed series' first installment.

Furthermore, this made them look back at Ye's previous 2020 comments on label contracts. He advocated for artists to earn at least 80% of their music's profits and full ownership of their copyright that they can lease out to labels and publishers for a limited time. Label Engine, Vultures' distributor, indicates that clients get 82.5% of revenue, something that Kanye West and Ty Dolla Sign have plenty of leverage to raise in their favor. But the outlet thinks that this number (under the assumption that 5% of earnings went to the distributor) goes up when considering global streams and publishing.

Read More: Kanye West Reveals Yeezy Earnings Following DIY Super Bowl Ad

Kanye West Performing At Coachella 2019

INDIO, CALIFORNIA - APRIL 21: Kanye West performs Sunday Service during the 2019 Coachella Valley Music And Arts Festival on April 21, 2019 in Indio, California. (Photo by Rich Fury/Getty Images for Coachella)

Of course, these numbers hinge on streaming success and some additional sales for a slight boost. This situation is a big change from Kanye West's old contracts, such as his 14% royalty rate for The College Dropout. In earlier contracts, he would've had to reach this commercial success seven times over to reach the same amount of profits Vultures netted. Sure, this is also only possible for someone of the Chicago rapper's magnitude, plus Ty Dolla's own success and that of their featured guests. As such, this is independent in the technical sense of the term; Ye is no indie darling on the industry hustle.

Also, we must consider all the money behind promotional, budgetary, and marketing benefits that partnering with labels provided in the past. Given the Yeezy creative's antisemitic behavior, this extra push that his albums had to become mainstream cultural benchmarks isn't there anymore. But add onto this clothing sales, and there's been a lot of revenue to collect around Vultures, for better or worse. For more news and the latest updates on Kanye West, Ty Dolla Sign, and Vultures, come back to HNHH.

Read More: Kanye West & Ty Dolla $ign “Vultures 1” Review


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About The Author
Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.