Snoop Dogg & Master P Sue Walmart For Allegedly Sabotaging Their Cereal Brand

BYLavender AlexandriaPublished on February 06, 202427.1K Views

Godfather Entertainment, Death Row Records, Immensum Music & All We Do Is Work Celebrate The GRAMMYs' New Primary Category "Best African Performance" At The Global Affair Pre-GRAMMYs Party

LOS ANGELES, CALIFORNIA - FEBRUARY 03: Snoop Dogg attends as Godfather Entertainment, Death Row Records, Immensum Music & All We Do Is Work Celebrate the GRAMMYs' New Primary Category “Best African Performance” at The Global Affair Pre-GRAMMYs Party on February 03, 2024 in Los Angeles, California. (Photo by Rodin Eckenroth/Getty Images for Godfather Entertainment)

They're accusing the store of deliberately hiding their cereal.

In one of the strangest stories of 2024 so far, Snoop Dogg is taking on Walmart and Post Foods in court. At the center of the debate is a cereal that Snoop and Master P created that is fittingly called Snoop Cereal. In a statement made by their attorney they told the story of marketing the brand. “To expand their reach, Snoop Dogg and Master P approached major brands to engage in a partnership and promotion agreement to distribute Snoop Cereal with national retailers. However, despite one company agreeing to the agreement, it allegedly sabotaged the success of Snoop Cereal by preventing it from reaching consumers through deceptive practices.”

The company in question is Post Foods, which distributed the cereal to Walmart. “Post Foods allegedly used deceptive practices to sabotage the success of Snoop Cereal, such as intentionally holding boxes of Snoop Cereal in the stockrooms of Walmart stores, marked with ‘no location’ coding, preventing them from being placed on store shelves,” a tweet made by their attorney reads. The cereal, which was originally called Snoop Loopz, was first crafted back in 2022.

Snoop Dogg And Master P Suing Over Cereal Hiding

The Grammys took place over the weekend and Snoop Dogg was paying attention. Artists like Lana Del Rey and Nicki Minaj once again failed to win their first Grammys. That sparked quite a bit of controversy online and Snoop Dogg chimed in. He took to Instagram to share a post about his own Grammys history. The rap legend has scored 16 nominations in his stories career without a single win.

Snoop has also continued to release new music even decades into his career. Just last month he teamed up with Griselda rapper Benny The Butcher for a collaboration called "Back Again." The song landed on Benny's highly-anticipated new album Everybody Can't Go alongside a variety of other impressive features. What do you think of Snoop Dogg and Master P suing Walmart for allegedly sabotaging their cereal? Let us know in the comment section below.

Read More: Snoop Dogg Eyeing "GGN" Movie

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About The Author

Lavender Alexandria

Lavender Alexandria is a music and culture journalist based in Los Angeles, California. She’s covered dozens of musical genres and styles from the most mainstream to the most experimental and underground on her blog and accompanying YouTube channel that looks at music, pop culture, and Billboard charts since 2017: Lav’s Music Corner. Lavender has produced editorial and listicle content both in written and video form over the past far years and has also interviewed up-and-coming artists like Censored Dialogue. Her experiences covering culture have taken her from Hyperpop parties in LA to underground rap shows in Atlanta, to DIY punk shows in Charlotte. Lavender has also written for iHeartRadio, covering some of the biggest artists in Hip Hop such as Ice Spice, Drake, Doja Cat and Cardi B. She also has bylines with ScreenRant and continues to write for Ringtone magazine. Lavender is a lifelong Charlotte Hornets fan and her favorite rap artists include Clipping, Little Simz, Earl Sweatshirt, and Kendrick Lamar.