Wiz Khalifa Is Starting A Shrooms & Psychedelics Wellness Brand

BYGabriel Bras NevaresUpdated on September 26, 20222.9K Views

Wiz Khalifa

The Pittsburgh rap star is partnering with a Canadian company for the trippy new project.

Wiz Khalifa has an exciting new business venture, and it's perfectly on-brand for him and his often-trippy style: shrooms and psychedelics. The 34-year-old is no stranger to the trade, as he started the Khalifa Kush brand a few years ago and also created delivery-only virtual restaurant called HotBox.

Vivien Killilea/Getty Images

Khalifa is partnering with Canadian company Red Light Holland to create Mistercap, a wellness brand focused on mushrooms and psilocybin, a naturally occurring psychedelic. Red Light Holland's CEO and director, Todd Shapiro, shared some excitement for the project in a statement.

“We’ve been working with Wiz Khalifa and his team to collaborate and create a brand that encompasses our joint belief for the affordable and equitable access to naturally occurring psilocybin responsibly. Wiz Khalifa is a global icon with tremendous reach who is uniquely positioned to help us spread the message and end the stigma surrounding psilocybin while focusing on mental health and wellness.”

A post shared by Wiz Khalifa (@wizkhalifa)

“When we launch the MISTERCAP products, including the MISTERCAP website, social media channels and merch – we plan on launching BIG TIME," said the CEO, "so stay tuned, because Wiz Khalifa x Red Light Holland together are not afraid of shaking things up and making some much needed helpful noise. Together we are demonstrating that mushrooms are important, the future and can be very sexy!”

In addition to this new business win, Wiz is also gearing up for his Vinyl Verse tour with Logic this summer that will feature guests such as DJ Drama and 24kGoldn. Wiz fans won big this year, too, as the Pittsburgh MC cleared his 2012 mixtape Taylor Allderdice to be put on streaming services.

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About The Author

Gabriel Bras Nevares

Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.