Nas Signs Deal With Sony Music For A “Full Circle” Moment In His Career

Nas commemorates a “major milestone” in his career after Mass Appeal ink a brand new deal with Sony Music.

BYAron A.
Nas Signs Deal With Sony Music For A “Full Circle” Moment In His Career

Nas continues to make power moves both in and out of the music industry but his efforts behind Mass Appeal have been especially impressive. The rapper's company recently announced its partnership with Showtime for Hip Hop 50, a series highlighting the extensive history of the culture ahead of its 50th birthday in 2023. 

Nas Signs Deal With Sony Music For A "Full Circle" Moment In His Career
Michael Loccisano/Getty Images

Today, the rapper reveals that he'll be returning to the label where it all started -- Sony Music. Per Music Business Worldwide, the rapper's Mass Appeal label has inked a new deal with Sony Music subsidiary The Orchard. Here, Nas will release new material of his own as well as the artists inked to the roster. 

Sony Music is where Nas released some of the most iconic bodies of work in his catalog, namely Illmatic. He left the label in 2006 to sign with Def Jam. Fifteen years later, he's back on board as a CEO in his own right.

"This is a full circle moment for me,” said Nas. “To come back to Sony Music with my own label is a major milestone. We see this multi-phase initiative as an opportunity to continue to push the culture forward, educate, and inspire. It’s what we do it for, I couldn’t be more excited.”

Mass Appeals' deal with UMG hasn't ended entirely since Universal is a minority investor in the label. Additionally, Mass Appeal and UMG continue to work together as Mass Appeal India that count DIVINE, among others, as signees.

Nas Signs Deal With Sony Music For A "Full Circle" Moment In His Career
 Scott Gries/ImageDirect/Getty Images


  • Link Copied to Clipboard!
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.