Offset

Last week, we were in for the first truly competitive release date of the year with Offset, <a href="/profile/lil-pump" class="text-word" target="_blank" >Lil Pump</a> and <a href="/tags/gunna" class="text-word" target="_blank" >Gunna</a> all working to be the highest-selling artist on Friday. Offset is looking to be a <a href="https://www.hotnewhiphop.com/offset-projected-to-outsell-gunna-and-lil-pump-after-first-week-report-news.72893.html" target="_blank" rel="nofollow noopener">shoo-in for the top spot</a> and his new video will only help to boost his sales. 
The <a href="/profile/migos" class="text-word" target="_blank" >Migos</a> member filled his album with some high-profile features, rapping over Metro Boomin and Southside beats with the likes of J. Cole, <a href="/profile/TravisScott" class="text-word" target="_blank" >Travis Scott</a>, 21 Savage and more. <a href="/profile/guccimane" class="text-word" target="_blank" >Gucci Mane</a> appears on &#8220;Quarter Milli,&#8221; which has just been given a brand new video. 
<a target="_blank" href="https://www.instagram.com/p/BuVNda-FpMR" rel="nofollow noopener">https://www.instagram.com/p/BuVNda-FpMR</a>
 
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Father Of 4 only came out a few days ago but Offset is already pushing out tons of content to support it. The video for &#8220;Quarter Milli&#8221; starts out in black and white as the Atlanta natives rob a bank in true Western fashion, rocking fits that would be appropriate for Red Dead Redemption. From production design to the costuming, Offset and his team went hard on this one. You can tell that a lot of work was put in and the end result is quite enjoyable.
Offset recently <a href="https://www.hotnewhiphop.com/offset-drops-off-official-father-of-4-merchandise-news.72967.html" target="_blank" rel="nofollow noopener">introduced new merchandise to coincide with his album drop</a>, which you can check out here. He is currently projected to outsell Gunna and Lil Pump in first-week sales.