Zaytoven claims the underlying message of his half dozen Tweets were misinterpreted, postings intended as a submission guide to potential signees. The original post which has since been deleted went onto describe the prerequisites to sign with his imprint, Zay’s asking price: 100k followers and at least 1 million views. The subsequent Tweets have been reconstituted as comments on the music industry and his theory on social media exploitation. The views presented here are those of a 20-year rap veteran.

https://www.instagram.com/p/BmghPoJlTIq

Zaytoven says that talent can only take you so far, but STAR QUALITY & numbers really get the conversation going.

https://twitter.com/_/status/1029392284872130560

All interested applicants needn’t worry. Just your best songs along with the “numbers” they’ve garnered.

https://twitter.com/_/status/1029394803325263872

Zay then elaborated upon his appeal to “numbers,” stating YouTube, Instagram and Spotify all count against the cap.

https://twitter.com/_/status/1029441974078558208

No DEAR JOHN letters will be opened with a butter knife. The discard pile is once again in play for those who fall outside the bounds.

https://twitter.com/_/status/1029441974078558208

In closing, Zaytoven retracted his initial Tweet, blaming his intern for lost translation. Zaytoven is never-the-less looking to pry open the door to undiscovered talent, well semi-discovered to be precise. He isn’t about to build a home on wobbly foundation. 

https://twitter.com/_/status/1029613630399033344

The show must go on.