Nike has brought Outkast and Georgia football together, and the collection is already making noise. The Nike x Georgia x Outkast collection launched on Tuesday, October 27th, with prices ranging from $50 to $1,200.
The project began when Andre 3000 told Class Trip founder Brian Francis about driving to Athens to watch Georgia play. That story became the starting point for the entire capsule.
The design mixes the Georgia “G” with an Outkast crown. Jerseys, tees, and fleece also have “University of Georgia, Outkast 1996” lettering, a nod to the year ATLiens came out.
Other pieces use phrases like “So Fresh, So Clean,” and the cuts take inspiration from how André and Big Boi dress.
The highlight is a red wool Destroyer jacket with black leather sleeves. It costs $1,200, and it sold out on launch day along with the Senior Hoodie and Crown Snapback.
The lineup also includes football jerseys, a retro long-sleeve jersey, a satin bomber, pants, a skirt, and a Forever tee.
The collection has a wider release on Wednesday, October 28th through Nike.com and select retailers. Fans heading to the Georgia-Florida game can also find a pop-up at Mercedes-Benz Stadium on Saturday. Overall, it is a very Atlanta way to celebrate a college football rivalry.
Nike x Georgia x Outkast Collection
The timing is a big part of the story. This Saturday’s Georgia-Florida game will be played in Atlanta for the first time, since the usual Jacksonville stadium is under renovation.
Georgia players and staff will wear exclusive pieces during the game, and the same graphics will show up on gloves and wristbands. Six Georgia players from Nike’s NIL roster also appear in the campaign.
The photos were shot in Athens, and they recreate familiar Outkast images. It is a clever way to connect the group’s style with the school’s colors.
A separate ATLiens Air Force 1 tribute was also reported for this year. Nike also has an all-red Georgia Air Force 1 tied to the collection, so shoe fans will have something to chase.
Overall, the collection is a smart mix of music and sports, and it shows how much cultural pull Outkast still has.
