Hasan Minhaj has a new job in the NBA world, and it comes with plenty of shots fired. The comedian is joining Adidas Basketball for the 2026-27 season as Anthony Edwards’ official insider.
His role is part of MINNATLANTASOTA, the campaign Adidas launched with the Anthony Edwards 3. He will keep tabs on Ant, his sneakers, and whatever happens around the league.
The setup is simple. Instead of relying on typical NBA sources, Minhaj gets his information straight from Edwards. Edwards seems fine with that, although he made it clear he will be watching the coverage.
In the first video, Minhaj goes right after two familiar targets. Drake gets a mention for saying that only four kids in Minnesota wanted Ant’s sneakers.
LeBron James also comes up, with Minhaj responding to LeBron’s comments about not watching anything from Adidas.
New episodes begin on October 25th and will continue through the NBA season. They will appear on Edwards’ and Adidas Basketball’s social media accounts.
Overall, it is a clever way to turn a sneaker campaign into a running comedy show. Edwards and Adidas have already built a reputation for roasting their rivals.
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Hasan Minhaj for Anthony Edwards & Adidas
The campaign has already been full of jabs. In September, Edwards starred in an ad for the Adidas AE3 and joked about LeBron’s knees and Jaylen Brown’s hairline.
He also poked fun at Jalen Brunson and said his new Minnesota teammate LaMelo Ball has to follow a carpool rule.
Drake joined the conversation in October. His Nike ad with Kevin Durant’s KD 19 claimed only four kids in Minnesota were waiting on Ant’s shoes.
Edwards answered with a PrizePicks ad that showed a crate marked “Fragile: Return to Toronto” being replaced by an AE3 box.
Now Minhaj gives the rivalry a new voice. He is a comedian with a sharp style, so these segments could easily become a weekly talking point. Overall, Adidas is leaning into personality, and Edwards is the perfect face for it. The shoe campaign may be a lot more entertaining than most.
