SPRITE

Sprite has always had a connection to rap music. As an advertiser, they were one of the first brands to promote their product with the assistance of rappers, and to specifically target an urban audience in so doing.

All-Star weekend is definitely upon us. With Kanye West gracing the stage at tonight’s 1st Annual Roc City Classic Event, we now have word that Drake and Nas will be doing the same tomorrow night.

It would seem like a no brainer, rap and advertising belong together, but the ad industry didn't always recognize what hip-hop could really do for marketing. This all changed in the 1980s. Each side began realizing what the other could for them.