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Kendrick Lamar & Reebok Officially Announce Partnership
It appears Kendrick Lamar is the latest rapper to cash in on an endorsement deal. Tonight, it was revealed that K. Dot is the newest member of the Reebok Classics squad.
Roc Nation & Kanye West's DONDA Announce Partnership
This probably won't come as a surprise, given Jay Z and Kanye West's close ties, however Roc Nation and DONDA have made it official, announcing a new partnership this morning.
J. Cole Announces Partnership Between His Dreamville Imprint & Interscope [Update: Jay Z Gives J. Cole Roc-A-Fella Chain]
What a Tuesday for J Cole. The North Carolina rapper had his 29th birthday, performed at Madison Square Garden, and his imprint, Dreamville, has inked a new deal.
Teyana Taylor Dropped From Adidas Over Rihanna Beef
It was back in September when Teyana Taylor and Rihanna had an all-out Twitter war, which involved both parties changing their Twitter AVI and banners to reflect the beef (see screenshots in the gallery above), not to mention getting backed by their respective
T.I. & Grand Hustle Sign With Columbia Records, New Album To Be Executive Produced By Pharrell
Following the announcement of a partnership between Jeezy, CTE and Roc Nation, comes news of another partnership, this time between T.I., Grand Hustle and Columbia Records.
Lil Wayne Partners With Parisian Watch & Accessory Company
It looks like Lil Wayne is expanding his fashion empire outside of Trukfit. The New Orleans rapper has partnered up with Parisian watch and accessory company wize&ope.